Canon Releases First Quarter 2025 Financial Results

Craig Blair
4 Min Read

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Canon has released their first quarter of 2025 financials results, and the business seems to be doing quite well. The imaging division saw a 20% increase of net sales, helped by a 30% jump in network camera sales.

Operating profit of the segment saw a nearly 120% increase over Q1 of 2024.

Canon also notes that “entry-level” cameras saw a 15% increase in Q1 of this year, and that is before the release of the EOS R50 V and other aps-c cameras that will be coming in the not-too-distant-future.

Impact of U.S. Tariff Policy

  • Additional tariffs of 10% (China 145%) to continue from April to December
  • Respond to cost increase from additional tariffs by raising prices
  • Decreased unit sales as a result of price increase and customers less willing to invest due to growing uncertainty
Canon EOS R5 Mark II

First Quarter Performance

In the first quarter, despite economic weakness in Europe and continued economic
slowdown in China due to the real estate crisis, the global economy remained stable,
thanks to solid economic activity in the United States. Our markets also progressed
basically in line with our expectations.

Looking at our performance in the first quarter, sales of network cameras increased
by nearly 30%, while sales of laser printers and cameras increased by more than
double digits. Additionally, for semiconductor lithography equipment, where
medium- to long-term growth is expected, we increased unit sales by more than
10%.

As a result, first quarter net sales increased by 7.1%, which allowed us to achieve
record high sales for the first quarter.

As for profit, in addition to increased sales, the effects of last year’s sales structural
reforms led to an increase of more than 20%. As a result, our operating profit ratio
improved by 1 point to 9.1%, the highest level for the first quarter over the past 10
years.

In this way, we maintained the momentum from last year’s sales and profit growth in
the first quarter.

Canon EOS R50 V

Canon Imaging Summary

As for the interchangeable-lens camera market, in addition to sales promotion that
started last year, among the younger generation, for whom smartphones are the
norm, there is a growing need for cameras that allow them to enjoy taking photos
and videos that are different from others.

As a result, the market is expected to grow to around 6.6 million units in 2025.

In the first quarter, in addition to increasing sales of full-frame cameras, especially
the EOS R5 Mark II that was launched in the second half of last year, strong demand
for entry-class cameras, which are popular among young people as a step up from
smartphones, resulted in a significant increase in sales of 15.5%.

Canon PowerShot V1

In the second quarter, we will launch two new models of our EOS/PowerShot V
series, a new video-focused series that goes beyond the boundaries of
EOS/PowerShot cameras.

The “EOS R50 V,” a mirrorless camera for video creators that can be used in combination with RF lenses to enjoy a wide range of video expression, and the “PowerShot V1,” an integrated lens camera that makes video shooting and distribution easier, will be introduced.

We will increase sales by cultivating new camera users who primarily use video shooting, such as social media users and video creators.

As we are still unable to supply compact cameras in line with increasing demand, we
will increase production to expand sales to facilitate our aim of expanding total
cameras sales by 5.6% for the full year.

Source: Canon Inc

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Craig is the founder and editorial director for Canon Rumors. He has been writing about all things Canon for more than 17 years. When he's not writing, you can find him shooting professional basketball and travelling the world looking for the next wildlife adventure. The Canon EOS R1 is his camera of choice.

23 comments

  1. Interesting that they state that tariffs will negatively impact sales, but still project a sales increase.
    Maybe they are convinced that this moronic tariffs policy is bound to fail...
  2. Maybe they are convinced that this moronic tariffs policy is bound to fail...
    No, they just understand negotiation for what it is and realize it will sort out fairly quickly.
  3. No, they just understand negotiation for what it is and realize it will sort out fairly quickly.
    Negotiating or blackmailing?
    Anyway, this MAGAish madness has to end!
  4. What does a sales increase (of laser printers and cameras) \"by more than double digits\" mean? A triple-digit increase? But, that would be phenomenal, and is not borne out by the other stated facts. So, the increase must have been a double-digit increase and is, thus, not a more than double digit increase.

    Interesting to note, in the very next sentence, sales of semiconductor lithography equipment were reported to have increased by 10%, which is also a double-digit increase. Had it been 11% might they have reported that as \"more than double digit\" despite the fact that 11 is clearly a double-digit number?
  5. One piece of good news in Canon's financial documents:

    "In your presentation there is a statement about assuming additional tariff of 145% on China..."

    "Since most of the products we produce in China is for the Chinese market and the amount exported from China to the United States is very small, we expect virtually no impact."
  6. No, they just understand negotiation for what it is and realize it will sort out fairly quickly.
    "With this in mind, we calculated the impact on sales and profits under the assumption that the additional tariff rate of 10% will continue from April until the end of the year,..." Canon financial document
  7. "With this in mind, we calculated the impact on sales and profits under the assumption that the additional tariff rate of 10% will continue from April until the end of the year,..." Canon financial document
    Because a 10% tariff is a revenue generator, whereas a 150% tariff is a negotiating tool. Canon understands the difference.
  8. Because a 10% tariff is a revenue generator, whereas a 150% tariff is a negotiating tool. Canon understands the difference.
    A revenue generator? Are you sure? The whole world seems to understand the difference between insanity and real economics.
    In most European countries,, People and governments are fed up with this orange MAGA stupidity. And preparing to buy European instead of US made products.
    Putin's orange friend considers us as undercivilized, wokish trash, boykott of US made goods is the answer.
    And no, we don't hate Americans, MAGA idiots aren't America.
    "The Art of the Deal"? Or the Art of Ruining the own country
    "So much winning" 🤣
  9. Interesting that they state that tariffs will negatively impact sales, but still project a sales increase.
    The U.S. market is not their only market. And the 10 % U.S. tariff also affects competition. And the China-U.S. tariff affects some of the competition more badly.
  10. Because a 10% tariff is a revenue generator, whereas a 150% tariff is a negotiating tool. Canon understands the difference.
    A revenue generator that leverages those with lower income to fund a reduced tax burden on those with higher income. I happen to be a beneficiary of that reduced tax burden and I still understand that as policies go, it’s a steaming pile of crap.
  11. No, they just understand negotiation for what it is and realize it will sort out fairly quickly.
    So... The US has a trade surplus with Australia and yet still has 10% tariff. What negotiation will Trump want in return for zero tariff?

    US tech companies already pay almost zero local tax despite billions of local revenue.

    FB et al had to pay a fee for supporting local media as they had decimated local journalism revenue sources but have now stopped all payments.

    The ability for US big pharma to charge want they want in Australia instead of having to negotiate at a country level for those medicines that actually have efficacy ie value for money so are subsidised?

    25% tariffs on steel and aluminum which represents 10% of our total output but 0.2% of our total export to the US because....?

    We have critical minerals but the US isn't investing in 'diversity' (see what I did there!) of local manufacturing from China-produced minerals.

    Australia agreed to buy a few nuclear subs from the US for 100s of billions a few years ago but they can't seem to make them to schedule. We paid a cash "deposit" of $500m in February but that didn't change anything.

    Just returned from Palau and the USAID elimination caused many local job losses in the local hospital. USAID directly paid employees didn't even get a 2 week notice. Gotta love American 'employment at will'. At least the US army is still willing to clear unexploded munitions that they dumped on Palau 80 years ago.
  12. So... The US has a trade surplus with Australia and yet still has 10% tariff. What negotiation will Trump want in return for zero tariff?

    US tech companies already pay almost zero local tax despite billions of local revenue.

    FB et al had to pay a fee for supporting local media as they had decimated local journalism revenue sources but have now stopped all payments.

    The ability for US big pharma to charge want they want in Australia instead of having to negotiate at a country level for those medicines that actually have efficacy ie value for money so are subsidised?

    25% tariffs on steel and aluminum which represents 10% of our total output but 0.2% of our total export to the US because....?

    We have critical minerals but the US isn't investing in 'diversity' (see what I did there!) of local manufacturing from China-produced minerals.

    Australia agreed to buy a few nuclear subs from the US for 100s of billions a few years ago but they can't seem to make them to schedule. We paid a cash "deposit" of $500m in February but that didn't change anything.

    Just returned from Palau and the USAID elimination caused many local job losses in the local hospital. USAID directly paid employees didn't even get a 2 week notice. Gotta love American 'employment at will'. At least the US army is still willing to clear unexploded munitions that they dumped on Palau 80 years ago.
    David from Sydney:

    Over time, I have enjoyed reading your posts, and learning from them (my own similar monopod-assisted 'effort' is here).

    Your post here is no exception in that you are continuing your 'nasty' habit of presenting facts to support your arguments...there are several quite interesting and relevant facts in this post. Thanks.

    =====

    David, my own country (the United States of America) is rather ill right now, and (selfishly) for the sake of my children, I hope it can survive. I think it can...but I am not at all certain that what emerges is something I will recognize.

    The illness here is quite severe...no amount of facts will change the minds of some of the truest MAGA-type believers...not your facts...not anybody's facts.

    You did know, didn't you, that facts have a well-known liberal bias, didn't you?

    Indeed, eight years ago, a representative of President Trump 'invented' some new terminology: Alternate Facts.

    But your post here is on point, particularly when it comes to USAID.

    Now...

    ...it isn't only the USA that is 'sick'.

    In February 2023, my wife and I visited central Mexico for a week or so.

    One night after consuming dinner, I made the terrible mistake of taking part in a conversation with a man and a woman sitting at a nearby table.

    These two people had emigrated to Mexico from Australia, and had sort of 'settled' in this rather well-known city.

    According to what they said, they left Australia because of how the government there had turned against its people.

    The centerpiece of their argument? The Port Arthur Massacre, for which they claimed was a false flag operation initiated by the government with the intention of passing laws that would take guns from Australian citizens. They claimed that the evidence of their assertion was solid.

    The killing of babies (i.e. legalized abortion) was an important plank in their notions. The woman actually said: "But what about the babies?"

    There was more. Sadly, much more.

    So these two people were full-blown QAnon types...and I had the misfortune of listening to their bile for 10-15 minutes.

    The sickness has spread.
    =====

    I spent virtually my entire career as a completely apolitical academic research scientist (now I am simply mostly apolitical).

    I guess my eyes were opened when one side began a ritualized denial of climate change (mostly on behalf of fossil fuel financial interests), and then, in one state in particular, their governor began to advocate for changes in how climate change was taught in their schools. I daresay I know more about this topic than that governor and all of his acolytes.

    My oh my.

    My oh my.

    =====

    Everybody needs to pay attention--what we are in danger of losing will be hard to get back.
  13. So... The US has a trade surplus with Australia and yet still has 10% tariff. What negotiation will Trump want in return for zero tariff?

    US tech companies already pay almost zero local tax despite billions of local revenue.

    FB et al had to pay a fee for supporting local media as they had decimated local journalism revenue sources but have now stopped all payments.

    The ability for US big pharma to charge want they want in Australia instead of having to negotiate at a country level for those medicines that actually have efficacy ie value for money so are subsidised?

    25% tariffs on steel and aluminum which represents 10% of our total output but 0.2% of our total export to the US because....?

    We have critical minerals but the US isn't investing in 'diversity' (see what I did there!) of local manufacturing from China-produced minerals.

    Australia agreed to buy a few nuclear subs from the US for 100s of billions a few years ago but they can't seem to make them to schedule. We paid a cash "deposit" of $500m in February but that didn't change anything.

    Just returned from Palau and the USAID elimination caused many local job losses in the local hospital. USAID directly paid employees didn't even get a 2 week notice. Gotta love American 'employment at will'. At least the US army is still willing to clear unexploded munitions that they dumped on Palau 80 years ago.
    The big mistake was to let the US "convince" your government into buying US subs instead of French ones...

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