When you purchase through links on our site, we may earn an affiliate commission. Here's how it works. |
Sony had quite a head start, but even with Canon's R5, R6 and R3 releases over the past couple of years, it hasn't caught up to lead the full-frame mirrorless market. Sony issued a release this morning indicating that NPD, a research firm with solid methodologies based on proprietary retailer relationships, shows the E-mount vendor staying on top.
Sony was likely helped significantly with more product releases in the mid-tier product range, such as the new A7IV.
This may change soon, as rumors have it that Canon will finally refresh the low-end of its full-frame range – the part of the market that makes up the big numbers. Currently, Canon's low-end offerings are the RP and R cameras which sport rather old technology for the market.
SAN DIEGO, CA – February 16, 2022 – Sony Electronics Inc. – a worldwide leader in digital imaging– continues to lead the industry in bringing mirrorless technology to the world. Following a year of innovative product introductions such as the Alpha 1, Sony Electronics announced today that it was the number one mirrorless camera brand[ii] and full-frame mirrorless camera brand in 2021[iii]. This past year also marks the 8th consecutive year Sony has held the #1 position in full-frame mirrorless camerasi. And lastly, Sony has announced it was the number one mirrorless lens brand in 2021[iv] as well.
The success of the lineup of full-frame cameras, including the Alpha 7S, Alpha 7R and Alpha 9 series, has been paramount to Sony’s strong sales numbers. These have been complemented by the popularity of the Alpha 7 III, which continued to be the No. 1 selling full-frame interchangeable lens camera line for the 4th year in a row[v]. For lenses, Sony’s full lineup of 65 different E-mount models highlighted by their flagship G Master™ series continues to drive industry growth.
Additionally, newer innovations such as the new Alpha 7 IV have started to set early sales records. For the week of December 19-25, 2021, the Alpha 7 IV had the highest single-week sales of any mirrorless interchangeable lens camera line in the last four years[vi].
“We are always listening to our customers’ feedback, advancing our innovation and creating the best possible tools for all types of content creators,” said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. “Finding new ways to empower our community is our top priority and we are honored that so many continue to choose Sony to tell their stories and bring their creative visions to life.”
A variety of additional stories and exciting new content shot with Sony products can be found at www.alphauniverse.com, Sony’s community site to educate, inspire and showcase work from fans and customers of the Sony Alpha brand.
