Canon to Announce New PowerShot Camera This Month

Craig Blair
2 Min Read

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We have been told by our past PowerShot source that Canon will be announcing a new model next week. The new PowerShot will not be a “G” or “V” series camera, but a refresh of a PowerShot ELPH model.

The source suggested that the new camera could be a refresh of the PowerShot ELPH 360 HS, which is a 12x zoom pocketable compact camera with a built-in flash that was announced in 2016. The ELPH 360 HS is very slim and did not have a flippy screen or viewfinder.

PowerShot ELPH 360 HS (2016 Model)

  • 20.2MP 1/2.3″ CMOS Image Sensor
  • DIGIC 4+ Image Processor
  • 12x Optical Zoom Lens
  • 25-300mm (35mm Equivalent)
  • 3.0″ 461k-Dot LCD Monitor
  • Full HD 1080p Video Recording at 30 fps
  • Intelligent IS Image Stabilization
  • Built-In Wi-Fi with NFC
  • ISO 3200 and 7.2 fps Continuous Shooting
  • Hybrid Auto and Story Highlights
PowerShot ELPH 360 HS

Specifications of the new camera?

We don't currently have any specifications, and we're not really expecting anything more than a modern refresh of the camera to meet an attractive price point and ease of manufacturing.

This will be a broad market camera release and not a new high-end G series camera.

Go to discussion...

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Craig is the founder and editorial director for Canon Rumors. He has been writing about all things Canon for more than 17 years. When he's not writing, you can find him shooting professional basketball and travelling the world looking for the next wildlife adventure. The Canon EOS R1 is his camera of choice.

9 comments

  1. Thanks for this post.

    Perusing my gear list (and past CR posts) reveals that I was (and sort of remain) a honk for Canon's truly pocketable series of cameras...cameras that in big box stores here in the USA (before cell phone cameras came of age) were stocked in wide variety of colors.

    The CR post states that the new PowerShot will not be a "G" or "V" series camera...but rather (it seems to me) a name that is more consumer-friendly: ELPH.

    So let it be ELPH, a name suggestive of small size?

    It will be interesting to see what size sensor Canon throws into this new ELPH.

    The sensor within the S series of cameras was 1/1.7"...somewhat larger than the 1/2.3" or even 1/2.7" sensors found within many ELPHs.

    And the S series of cameras remained truly pocketable...with a somewhat usable (for fill) on-board flash and, in the S120, a 24-120 lens.

    =====

    Just last week I managed to get the latest and greatest candy-bar M (the M200), mated to a decent copy of the 15-45 EF-M lens, into a venue that only allowed 'small cameras' to enter. Whereas the M200/22mm combination is in fact 'pocketable', the M200/15-45 mm IS is not but the tiniest of belted pocket camcorder bags does barely contain it...and it got me (and my wife, the Rundgren fan) in the door, and gave me something to do for the next two hours😉.

    I wanted the zoom and the IS of the 15-45:

    IMG_8692-topaz-sharpen-face.JPGIMG_9324-topaz-sharpen-face.JPG

    =====

    Fifteen years ago, similar concert images were obtained with the Canon S95:

    IMG_2037 for 18x24-topaz-enhance-2x-faceai.jpgIMG_2103.jpg


    =====

    An iPhone 12 Pro Max has also been utilized for concert images (The Smile)...occasional use of modern image-processing software (and a position reasonably close to the stage) can yield acceptable results:

    IMG_9190.JPGIMG_8892-topaz-denoise-faceai-sharpen.JPGIMG_9107.JPG

    =====

    So when it comes time to think about the purchase of a new pocket-sized Canon, I will most likely buy...with the caveat that I will consider the imaging properties of the iPhone 17 Pro Max as well...with the following rumored main (rear) camera specs:


    Triple48 MP, f/1.6, 24mm (wide), 1/1.28", 1.22µm, dual pixel PDAF, sensor-shift OIS
    48 MP, f/2.8, (periscope telephoto), 1/2.55", 0.7µm, dual pixel PDAF, 3D sensor‑shift OIS, 5x optical zoom
    48 MP, f/2.2, 13mm (ultrawide), 1/2.55", 0.7µm, PDAF
    TOF 3D LiDAR scanner (depth)
    FeaturesDual-LED dual-tone flash, HDR (photo/panorama)
    Video4K@24/25/30/60/100/120fps, 1080p@25/30/60/120/240fps, 10-bit HDR, Dolby Vision HDR (up to 60fps), ProRes, 3D (spatial) video/audio, stereo sound rec.

    ...note the rather large 'wide' lens sensor, and the 1/2.55" sensor size for the 'periscope telephoto' and 'ultrawide' lenses.

    Choice...is good. Canon's offering here needs to be tiny, up-to-date electronically, and packing a decent fill flash. If it checks all the boxes, I will pay a premium for such a device.

    EDIT for content
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  2. That strikes me as being kind of strange. I thought their next PowerShot would be a photo-centric camera that used their new 1.4" sensor.
    Probably just an inexpensive way to take some market from Kodak - in this specific sector which now became fashionable.
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  3. Why not? Cheap to make from the spare parts bin to fit a current market niche.
    I had the S90/S95/S100 and could justify buying each one over time and gen alphas seem to want something similar.
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  4. This must be the most boring year in Canon rumours history. I thougt 2024 was slow but that was nothing compered to this year.

    What have we got.

    R50 V
    V1
    RF 20mm F1.4L VCM

    Tomorrow
    C50
    RF 85mm F1.4L VCM
    RF xxx
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  5. I'm curious if this will stop the hype around the PowerShot G7 X III.
    Why would it? Very different kind product, assuming it's indeed an ELPH/Ixus. Personally I'd love something to properly take on the RX100VII, but that's not gonna happen under the ELPH/Ixus branding.
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  6. You can't ignore physics. The larger the sensor the larger the lens, the faster the lens the larger the lens. I'd pick a faster lens over a longer one any day. After all these aren't made for sports or birding. For that I'll take my om1. Something pocketable with a fast lens, good af and an evf all day for me. G5x iii please. I would say g1x iv but then there is that physics problem. Even the lx100 isn't pocketable and it's only mft.
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