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A Nikkei article provided further information about the mirrorless global market share, and Canon sits at 41.2%, with Sony close behind at 32.1%, Nikon is lagging behind the new “Big 2” at 13.2%.
Canon Vice President Tsuyoshi Tokura acknowledged that Sony is their “biggest competitor”, and obviously Canon has to be more proactive in increasing that market share, historically they have sat at about 50% of total ILC shipments. We would love to see a consumer age breakdown of market share.
Canon Vice President Tsuyoshi Tokura called Sony their “biggest competitor”.
https://zh.cn.nikkei.com/product/pdigital/56172-2024-07-18-10-26-52.htmlThe Canon EOS R1 is scheduled to begin shipping in November, and the reported production will be 3700 units a month. There was no word as to whether or not production has started.
Canon will be providing 100 EOS R1 camera bodies to CPS professionals at the Paris Olympic Games.
You'd have to dig that out of financials, but Sony doesn't really report the camera division, the last I checked it's included in their sensor business.
Canon does a better breakdown, but not perfect.
Units sold is the only number that's important for market share. Total revenue in Japanese currency is irrelevant because currencies are not equal in all markets. No need to convolute a basic unit sales number.
Camera/Image Sensor – Techno Systems Research Co., Ltd.
I think those news and camera company would buy it.
It would be the reason why Sony doesn't claim they are no.1 in mirrorless now.
At least they can't claim fullframe number one in 2024.🤣
"The Canon EOS R1 is scheduled to begin shipping in November, and the reported production will be 3700 units a month. There was no word as to whether or not production has started."
3700/month. 44.4K/year.
I enjoy being made aware of this sort of information.
Less than 50K per year. Seems to me to be kind of humbling, in a way.
People got upset when they admitted that publicly.
Not Canon levels of outrage but upset nonetheless.
That shows they do not listen to their customers.
We have been telling them that for years.
For example, Fujifilm said their X100vi production is 15000units per month. If you calculate the market share. 15000 units are so much for this model but their fans didn't know it.
I think Canon taught them a lot on how to spin up and manage a proper camera system division, such as listening to pros, running a pro-service tier, improving the UX and weather sealing in their cameras, and showing a bit more restraint from all forms of gimmickery vs Canon's approach to more refinement before releasing a new product, etc. It's a testament to how far they have come to be Canon's "biggest competitor.." and not a sign of how far they've failed.
In addition, not all manufacturers are experts in all domains.. For example, if you nitpick data, I would say Canon's Cinema EOS is and continues to be a real failing. Look at YM Cinema and see how many Canon cameras are used on productions vs Sony. Look at BCN rankings consistently to see that Canon has not been able to overtake even DJI in that category with Sony leading and Panasonic in second. It was bad enough that Canon trimmed their video segment from their financials many years ago and moved it into a more general category hiding its performance, although Sony is guilty of that too to some extent, moving their camera division and sensors units together. But clearly, Canon was not able to emulate Sony's success in this segment. You don't even hear much of Cinema EOS anymore.
Perhaps we should give some credit to both companies for their individual successes..