Canon 2nd Quarter of 2025 Financials

Canon Rumors

Who Dey
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Jul 20, 2010
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Canon has released financial results for the 2nd quarter of 2025, and things seem to be humming along ok. There isn’t anything that has shown huge growth, but there has been some growth in their imaging division, including Network Cameras. Canon is expecting demand in the United States to drop due to price increases from […]

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"The sales of cameras, despite a trend of demand shifting from high-end to low-end products, grew significantly in the second quarter as well"
- Canon Q&A

A win for people who appreciate affordable cameras. :) That encourages companies to continue to develop APS-C cameras.
 
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It will be intriguing to see how the level of sales fall in the US with the additional tariffs. It is likely that Sony/Nikon/Fuji etc will all have price increases as tariffs kick in from China/Japan/Vietnam etc so no migration to alternative OEMs.
It may mean users deferring purchases but I expect second hand pricing to be strong in response.
For the ones buying from disposable income, perhaps the price increase won't be a significant barrier. Perhaps their continued tax reduction will fund it.
Trump was clever to exclude mobile phones from the tariffs as the additional tax would have been very obvious and impact everyone.
 
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Trump was clever to exclude mobile phones from the tariffs as the additional tax would have been very obvious and impact everyone.
On that, I notice that the latest rumours for the iPhone 17 Pro involve there being some serious video upgrades - intended to target vloggers:


If so, then at least for the higher $ value, there will be a price advantage for those not needing all the features in traditional cameras.
 
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