jrista said:Stu_bert said:Still not sure I completely agree with you. The same sensor is in the Nikon 8xx vs the Sony A7r, yet the results from the Nikon are generally considered superior based on what Nikon do with the sensor data, and the AF in the Nikon 4s is nigh on the same as the 1Dx (bearing in mind the latter took a few ideas from the D3/s when they overhauled the AF from the III/IV series). And Pro's moved from Canon to Nikon in significant numbers during the III focusing debacle - sure the sensor played a big part in that also.
I would suspect Nikon & Canon make more from their glass then they do their bodies, margin wise, but Sony as you say are not there yet, and do a lot in partnership with Zeiss I thought. Kind of like Nikon do with Sony on the sensor.
I think Sony have a longer term view which is the camera market is shrinking full stop. Their presence in it makes a profit but is also a huge marketing opportunity in terms of selling sensors in other markets, be that smartphones, automobiles and security. The camera market is important, but I dont think long-term will offer much revenue.
Sony coming later to the "party" and having a broader set of markets to address meant they did not have the legacy which Canon had with their fabs from the start of the 21st century. And since Canon has not been that interested in being an OEM, never got into these other markets which would have helped fund new fabs. In that respect, well done Sony for the foresight. Samsung is in an even better position based on how broad it's markets are developing CPUs, memory, storage etc - and look at their 28MP APS-C sensor as a good example - probably ahead of Canon and comparable to Sony.
But again, I think Samsung and Sony will continue in the camera market for the prestige and the leverage they get from being well recognised in the quality end of sensor development, and the opportunities that offers them in bigger markets. If the numbers stack up might either of them buy Nikon? Sure. Could Nikon survive in the same #2 slot if Sony with-held their sensors. I believe so also.
+1 I think you nailed it.
I agree, I don't think Nikon would fail if Sony pulled their sensors, but, as you say, it seems illogical for them to do so, as that's really their market: sensors. I also believe your dead on about lens sales. Especially with lenses being upgraded...that gives established users in addition to new users reason to spend more money on newer, sharper lenses.
Both Sony and Samsung have some very intriguing parts at extremely attractive prices. I've been encouraging friends who like photography to buy better cameras. I've been taking them to local camera stores, putting the latest entry-level Canon & Nikon DSLRs and the Sony A6000 in front of them and telling them only: "Pick up each one, see how it feels in your hands, how it fits, how it works. Ergonomics is one of the most important things about a camera."
So far, everyone has chosen the Sony A6000, usually after proclamations about how heavy the Canon Rebels are, how large and bulky both the Rebel and Nikon Dxxxx series are, and how much they like the small, light weight lenses and features of the Sony. The only push I've given any of them is simply to put the A6000 down there instead of some other Sony camera. ;P The features packed into that thing are incredible, and it's difficult to get anyone interested in a more expensive Canon or Nikon when they have this tiny, light weight camera with tiny, ultra light weight lenses in their hands. Outside of that, the rest is up to them. I think Sony NAILED it with the A6000.
I am looking forward to renting the Samsung NX1 from LensRentals soon here to actually give it a try. I was going to adapt it to my 600mm lens, but now I want to actually give some Samsung lenses a try as well. Having used the A6000 now, though, and seeing how small and light the lenses are (amazingly so...you could put a couple in your pocket and forget they were there), I think the NX1 will have a lot of competition for anyone except those looking for a well-priced wildlife and birding mirrorless (especially once the Samsung 300mm f/2.8 lens hits.) Both cameras seem exceptional on the features and capabilities front, with 11fps and 15fps, topping (by far) anything else in their price ranges. The only thing I haven't yet been impressed with are the EVFs...but, I haven't used Samsung's yet, and it sounds pretty good.
I think anyone who has no investment in cameras Jon has great opportunities today, and frankly as has been said a number of times, if you cant make a good picture with any brand today then the problem is alas with you and not the equipment - I'm not trying to re-ignite previous discussions on DR, lol. I remember seeing a bunch of BIFs from a photographer using a 20D and the 100-400mm. For him he did not need 90% hit rate he just needed 1. And if I was starting out from scratch with only a little knowledge about cameras, would I want something big and heavy (relatively)? Probably not.
I think many people here are looking an options, I think the challenge is sharing that information with others in a way which doesn't get people defending their previous investment. I've no hands on experience of the NX1 or the A6000 but would be interested in your findings, especially on the AF - spookily enough a friend at work has ditched the A6000 because of the AF (coming from a Pentax K dslr), another ditched the 5D III and went Fuji XT based on weight, and a 3rd has all but stop using his Nikon for Fuji XT also for weight.
It'll also be interesting to see what's coming next in terms of taking pictures - I think smartphones are starting to level out (Google glass or the equivalent ?
Same with tablet. They (Apple, Samsung etc) face the same challenges as Canon, Nikon etc convincing people to change to the latest model when the step-changes are not there. I think that's why Sony is looking at sensors in cars and the like, as there's a equally large market there, and of course security devices which Canon has just bought into. All signs that for the sort of equipment that people here buy & use, that market is shrinking rapidly. I agree a lot with Tom Hogan when he identifies shortcomings in workflow / integration, I just dont think Canon & Nikon have the capability in SW dev - not really their forte. They're gonna stick to their bread n butter. Fortunately, there aren't a huge amount of lenses left that Canon need to replace for my needs, and as you say the ability to put them onto other bodies is appealing. I think the only remaining challenge on lenses is how to make them "built like a tank", but really light. DO is interesting, but not quite the step-change required. (As an aside, I'm always puzzled as to why Nikon has not followed Canon into the film industry. My only guess would be cash-flow, and the investment required is significant... )
Guess we'll get to spend more time using our equipment as the opportunity to entice us to change or upgrade to something will reduce.
Let us all know how you fare with the NX1, I think objective and quantitative information when presented in a non-inciting manner is always welcome here.
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