Scott911 said:
Overall, I like the decision. BUT, and it's a big BUT - the IS tech should be included for no more than $200 extra.
Canon puts IS into a kit lenses that might cost them $75 to make - so let's pretend the IS stuff in there costs canon $10.
Let them upscale it all because it's going into an "L" lens. So they spend TWENTY times more on the IS for the "L" lens.
And then price the L's IS at $200 more than the non IS version.
Yeah, ok, but you assume that there is no difference in the elements within the IS group, are the IS elements not larger than the non IS, so as to permit a full image circle even with a moved group? Would these larger elements not require to be sharp accross the whole field as they potentially could be used much closer to the edge once shifted in an IS movement? Are these elements not made of better quality glass than the £75 lenses? Would there not be a significant R&D spend to recoup from the L lenses, which may sell in the thousands rather than the £75 kit lenses that sell in their 100's of thousands, if not millions?
I'm just asking because if it was as simple as bolting an IS motor on, I'm sure Canon would have thought of that already.