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J.R. said:
Front page of CR is a good place to start - no CR number though - personally, I'm not convinced, MF is better, but one wonders if the investment would be more about killing the competition ?
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i've enough mps... can't see the point of any more unless shooting for advertising or something...
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It's not the body it's the Lenses. A medium format body has a lot more space to fit in all the electronics than a DSLR does..... And Canon already is very good at packaging DSLR's. realistically, take a 1DX, slap in a larger sensor and fit the electronics into a bigger body, and you have a medium format camera.
The problem is lenses. Canon would have to come out with another complete line of high end lenses... And that takes time to design and facilities to manufacture... And at the same time as it is trying to update most of it's L-glass and already running into production volume problems.
I can't see Canon starting from scratch, but I can see them going into business with Hasselbad and thereby getting access to a lot of fine lenses. If Canon does come out with a body, my bet is that Hasselbad lenses will mount on it.
The problem is lenses. Canon would have to come out with another complete line of high end lenses... And that takes time to design and facilities to manufacture... And at the same time as it is trying to update most of it's L-glass and already running into production volume problems.
I can't see Canon starting from scratch, but I can see them going into business with Hasselbad and thereby getting access to a lot of fine lenses. If Canon does come out with a body, my bet is that Hasselbad lenses will mount on it.
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LewisShermer
point shoot hope
I was discussing this a few months ago on this forum and was basically shot down...
It would be great to have a medium format canon series. Yes it would probably just be for professionals and no you don't need the extra pixels for weddings/sports/birds in flight. I know I need them for larger billboards in airports or down the sides of buildings. A price point around the £8,000 to £12,000 mark would be great as it'll be lower than the hasselblads. an all in 1 system would be great rather than the phase 1/mamiya separates system. I want a massive mirror with a huge loud flop and I want to have the old school look down view finder.
Yes they'd make/design new lenses. But that's what a company does, builds stuff and we buy it if it fits out needs. MF is the new FF and I welcome it's possible return to affordableness.
It would be great to have a medium format canon series. Yes it would probably just be for professionals and no you don't need the extra pixels for weddings/sports/birds in flight. I know I need them for larger billboards in airports or down the sides of buildings. A price point around the £8,000 to £12,000 mark would be great as it'll be lower than the hasselblads. an all in 1 system would be great rather than the phase 1/mamiya separates system. I want a massive mirror with a huge loud flop and I want to have the old school look down view finder.
Yes they'd make/design new lenses. But that's what a company does, builds stuff and we buy it if it fits out needs. MF is the new FF and I welcome it's possible return to affordableness.
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Why not, only they haven't completely done some basics first: upgrade 100-400, 400 5.6, 35 1.4, create a 24 1.4 III with less vignetting and MUCH LESS coma, upgrade the 45 and 90 TS lenses, improve their sensors, improve their DO lenses, to name a few ;D
Granted they have done a lot and I am a Canon fan but still there is room for improvement ... :
Granted they have done a lot and I am a Canon fan but still there is room for improvement ... :
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D
Deleted member 42026
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I find this news interesting. Could be great news depending where it leads.
However if its hasselblad, that may not be so easy. Hasselblad is in partnership with Carl Zeiss. I'm willing to suggest without them, it will be a partnership with death. Schneider Kreuznach will no doubt not touch them, this leaves what logical option? I can think of one, but it's unlikely.
Medium format being possibly affordable? No, I wouldn't be betting that regardless.
I could be wrong, but this sounds like a big hypothetical rumour. That's it.
However if its hasselblad, that may not be so easy. Hasselblad is in partnership with Carl Zeiss. I'm willing to suggest without them, it will be a partnership with death. Schneider Kreuznach will no doubt not touch them, this leaves what logical option? I can think of one, but it's unlikely.
Medium format being possibly affordable? No, I wouldn't be betting that regardless.
I could be wrong, but this sounds like a big hypothetical rumour. That's it.
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LewisShermer said:
I think it would take a monumental effort to start from scratch.... Not saying they couldn't, but it would be hard. That's why I see some kind of deal with Hasselbad as a likely sign.
Look at micro four thirds.... Several second tier companies got together, cooperated, and they are now the dominant player in mirror less cameras.... The lenses can go anywhere.... Why not the same for FF?
Think about it.... Canon makes a deal with Hasselbad to share the mount.... Canon makes a medium format body and starts selling it. MF sales jump, Hasselbad bodies might take a drop in sales, but the lens sales would skyrocket.... Both companies make out like bandits....
P.S.... If you carried around a 4X5 camera and a stack of film holders, medium format is tiny.
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While Canon could easily purchase any one of the struggling MF manufacturers I see no compelling reasons to do so. Unit sales for the entire category are tiny.
They could bring the price down like Pentax did with their 645D but that didn't really convince many to step up to MF. Reducing price would further pressure them to meet higher sales volumes.
The only reason is to pick the pockets of hobbyists who believe that a bulky, slow and expensive camera system will magically transform their LOLcat photos into art.
The IQ issues are not relevant even for images printed large in an art gallery. Billboards can (and have been done) with 5MP cameras to great effect.
The IQ race is largely over, we are now just quibbling about the smallest details that, in truth, are largely invisible. It is true that some studio applications are still better served by MF but then that is also in conjunction with a view camera.
So tell me again why MF has a future?
BTW, I have used digital MF and come from a history of view camera and medium format ownership and use so I have seen the the world change. IMO it has been all for the best.
They could bring the price down like Pentax did with their 645D but that didn't really convince many to step up to MF. Reducing price would further pressure them to meet higher sales volumes.
The only reason is to pick the pockets of hobbyists who believe that a bulky, slow and expensive camera system will magically transform their LOLcat photos into art.
The IQ issues are not relevant even for images printed large in an art gallery. Billboards can (and have been done) with 5MP cameras to great effect.
The IQ race is largely over, we are now just quibbling about the smallest details that, in truth, are largely invisible. It is true that some studio applications are still better served by MF but then that is also in conjunction with a view camera.
So tell me again why MF has a future?
BTW, I have used digital MF and come from a history of view camera and medium format ownership and use so I have seen the the world change. IMO it has been all for the best.
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L
Loswr
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Keep in mind that this may be a purely financial move on Canon's part. It's possible (probable, even) that if they buy an established medium format brand, they won't rebrand the line as Canon, but rather keep the current brand intact, but streamline marketing and distribution channels to save costs and increase profit.
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Maybe bugeted version like a the Pentax 645D.
LewisShermer
point shoot hope
Don Haines said:
Yeah, that's why I find it hard to comprehend people complaining about the size and weight of a 5D
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There have been Rumors for Years posted on NL. He specifically asked for MF rumors a couple of days earlier, that brings out those who like to fabricate rumors in droves. If Canon decided to get into MF, it would be more PR than profit making, something to show that they have a bigger selection than others.neuroanatomist said:
The Phase one cameras, I believe, use the Mamiya 645 lens mount, and lenses are made by a third party. I doubt if Canon really wants to sell cameras that use a third party lens, so they might need to buy Schneider Kreuznach which also owns B&W and Century Optics. It becomes a bit of a minefield then, depending on a German company for lenses for a camera made in Denmark. Canon likes to own and run the entire supply chain.
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But they would still be stuck with a shrinking market. I also believe that the books they look at will astonish them at how parlous the MF market is.neuroanatomist said:
Things always look better from the outside.
OTOH maybe they want to buy C1 and get all that CC switcher business.
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Don Haines said:
I see medium format being a little different though, m43 is aimed at a very broad audience and offers a wide range of bodies/lenses to try and maximise this audience, a Canon MF system would likely be aimed much more specifically, you look at Hassleblad, Phase One and Leica and they don't offer anything like the same size of system.
I don't see Canon looking to work directly with any other brand, I'd guess a lot of the reason for producing a MF system in the first place would be linking the brand to ultra high end cameras, If a takeover happened I'd guess we'd see either a total rebranding or staff and facilties put to work creating a new Canon system.
One interesting direction for me would be to take digital medium format mirrorless. In the days of film rangefinders afterall made up a lot more of the MF market than they did the serious 35mm market, I'd guess due to the greater size saving. Besides the price difference I think size is really whats hurting MF today compared to FF DSLR's, my second cousin is a travel photographer just sold off a Hassleblad system in favour of FF DSLR's and size was the main issue for him. Added to that I think the MF market has clearly been targeting rich amateurs for whome size is likely to be an even larger issue.
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Don Haines said:
Wouldn't the company Canon would acquire have it's own line of lenses and manufacturing facilities?
I wonder whether Canon could convert the cameras & lenses to EOS, e.g. mount diameters might be an issue.
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