Canon Price Drops on L Lenses

[Canon Rumors]

<div style="float: right; margin:0 0 76px 0px;"><a href="https://twitter.com/share" class="twitter-share-button" data-count="vertical" data-url="http://www.canonrumors.com/2014/08/17133/">Tweet</a></div>
<p>We <a href="http://www.canonrumors.com/2014/08/canon-ef-11-24-f2-8l-coming-cr1/" target="_blank">mentioned a few weeks ago that Canon would be dropping the price on various L lenses around September 1, 2014</a>. Both B&H Photo and Adorama have switched over to the new Canon pricing.</p>
<p>This looks like permanent price drops as we do not see any sort of rebate program, we’ll keep an eye out for one though.</p>
<p>All the price drops and links are after the break.</p>
<p><!--more--></p>
<table>
<tbody>
<tr>
<td><strong>Lens</strong></td>
<td><strong>Reduction</strong></td>
<td><strong>New Price</strong></td>
<td><strong>Buy</strong></td>
</tr>
<tr>
<td>Canon EF 8-15mm f/4 L USM</td>
<td>$150</td>
<td>$1,349</td>
<td><a href="http://www.bhphotovideo.com/c/product/732107-USA/Canon_4427B002_EF_8_15mm_f_4L_Fisheye.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA8154.html?kbid=64393" target="_blank">Adorama</a></td>
</tr>
<tr>
<td>Canon EF 24-70mm f/2.8 L II USM</td>
<td>$200</td>
<td>$2,099</td>
<td><a href="http://www.bhphotovideo.com/c/product/843008-USA/Canon_5175B002_EF_24_70mm_f_2_8L_II.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA2470.html&kbid=64393">Adorama</a></td>
</tr>
<tr>
<td><strong>Canon EF 24-70mm f/4 L IS USM</strong></td>
<td><strong>$500</strong></td>
<td><strong>$999</strong></td>
<td><strong><a href="http://www.bhphotovideo.com/c/product/898652-USA/Canon_6313b002_EF_24_70mm_f_4_0L_IS.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA24704U.html&kbid=64393">Adorama</a></strong></td>
</tr>
<tr>
<td>Canon EF 28-300mm f/3.5-5.6 L IS USM</td>
<td>$140</td>
<td>$2,549</td>
<td><span style="color: #000000;"><a href="http://www.bhphotovideo.com/c/product/319784-USA/Canon_9322A002AA_28_300mm_f_3_5_5_6L_IS_USM.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA28300ISU.html&kbid=64393">Adorama</a> </span></td>
</tr>
<tr>
<td><strong>Canon EF 70-200mm f/2.8 L IS II USM</strong></td>
<td><strong>$200</strong></td>
<td><strong>$2,299</strong></td>
<td><span style="color: #000000;"><strong><a href="http://www.bhphotovideo.com/c/product/843008-USA/Canon_5175B002_EF_24_70mm_f_2_8L_II.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA702002ISU.html">Adorama</a></strong> </span></td>
</tr>
<tr>
<td>Canon EF 70-200mm f/4 L IS USM</td>
<td>$50</td>
<td>$1,299</td>
<td><span style="color: #000000;"><a href="http://www.bhphotovideo.com/c/product/457678-USA/Canon_1258B002AA_EF_70_200mm_f_4L_IS.html/bi/2466/kbid/3296" target="_blank">B&H Photo</a> | <a href="http://www.adorama.com/CA702004ISU.html?kbid=64393" target="_blank">Adorama</a> </span></td>
</tr>
<tr>
<td>Canon EF 70-300mm f/4-5.6 L IS USM</td>
<td>$150</td>
<td>$1,449</td>
<td><a href="http://www.bhphotovideo.com/c/product/732106-USA/Canon_4426B002_EF_70_300mm_f_4_5_6L_IS.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA70300LU.html&kbid=64393">Adorama</a></td>
</tr>
<tr>
<td>Canon EF 14mm f/2.8 L II USM</td>
<td>$110</td>
<td>$2,249</td>
<td><a href="http://www.bhphotovideo.com/c/product/519474-USA/Canon_2045B002_Super_Wide_Angle_EF.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA1428AF2U.html&kbid=64393">Adorama</a></td>
</tr>
<tr>
<td><strong>Canon TS-E 17mm f/4 L</strong></td>
<td><strong>$250</strong></td>
<td><strong>$2,249</strong></td>
<td><strong><span style="color: #000000;"><a href="http://www.bhphotovideo.com/c/product/606803-USA/Canon_3553B002_Wide_Tilt_Shift_TS_E_17mm.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA174AFU.html&kbid=64393">Adorama</a> </span></strong></td>
</tr>
<tr>
<td>Canon EF 24mm f/1.4 L II USM</td>
<td>$100</td>
<td>$1,649</td>
<td><span style="color: #000000;"><a href="http://www.bhphotovideo.com/c/product/590449-USA/Canon_2750B002_EF_24mm_f_1_4L_II.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA24142U.html&kbid=64393">Adorama</a> </span></td>
</tr>
<tr>
<td>Canon TS-E 24mm f/3.5 L II</td>
<td>$200</td>
<td>$1,999</td>
<td><span style="color: #000000;"><a href="http://www.bhphotovideo.com/c/product/606804-USA/Canon_3552B002_TS_E_24mm_f_3_5L_II.html/bi/2466/kbid/3296" target="_blank">B&H Photo </a>| <a href="http://www.adorama.com/CA2435AF2U.html&kbid=64393">Adorama</a> </span></td>
</tr>
<tr>
<td>Canon EF 50mm f/1.2 L USM</td>
<td>$70</td>
<td>$1,549</td>
<td><a href="http://www.bhphotovideo.com/c/product/457680-USA/Canon_1257B002AA_Normal_EF_50mm_f_1_2L.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA5012AFU.html&kbid=64393">Adorama</a></td>
</tr>
<tr>
<td>Canon EF 85mm f/1.2 L II USM</td>
<td>$100</td>
<td>$2,099</td>
<td><span style="color: #000000;"><a href="http://www.bhphotovideo.com/c/product/423691-USA/Canon_1056B002AA_EF_85mm_f_1_2L_II.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA85122AFU.html&kbid=64393">Adorama</a> </span></td>
</tr>
<tr>
<td>Canon EF 100mm f/2.8 L IS USM Macro</td>
<td>$100</td>
<td>$949</td>
<td><span style="color: #000000;"><a href="http://www.bhphotovideo.com/c/product/647011-USA/Canon_3554B002_EF_100mm_f_2_8L_Macro.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA10028ISU.html&kbid=64393">Adorama</a> </span></td>
</tr>
<tr>
<td>Canon EF 135mm f/2 L USM</td>
<td>$40</td>
<td>$1,049</td>
<td><a href="http://www.bhphotovideo.com/c/product/112539-USA/Canon_2520A004_Telephoto_EF_135mm_f_2_0L.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA1352AF.html&kbid=64393">Adorama</a></td>
</tr>
<tr>
<td>Canon EF 180mm f/3.5 L USM Macro</td>
<td>$80</td>
<td>$1,499</td>
<td><span style="color: #000000;"><a href="http://www.bhphotovideo.com/c/product/112541-USA/Canon_2539A007_Telephoto_EF_180mm_f_3_5L.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA18035U.html&kbid=64393">Adorama</a> </span></td>
</tr>
<tr>
<td><strong>Canon EF 300mm f/2.8 L IS II USM</strong></td>
<td><strong>$700</strong></td>
<td><strong>$6,599</strong></td>
<td><strong><span style="color: #000000;"><a href="http://www.bhphotovideo.com/c/product/732108-USA/Canon_4411B002_EF_300mm_f_2_8L_IS.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA300282U.html">Adorama</a> </span></strong></td>
</tr>
<tr>
<td>Canon EF 400mm f/2.8 L II USM</td>
<td>$1,000</td>
<td>$10,499</td>
<td><a href="http://www.bhphotovideo.com/c/product/732109-USA/Canon_4412B002_EF_400mm_f_2_8L_IS.html/bi/2466/kbid/3296" target="_blank">B&H Photo </a>| <a href="http://www.adorama.com/CA400282U.html&kbid=64393">Adorama</a></td>
</tr>
<tr>
<td>Canon EF 500mm f/4 L IS II USM</td>
<td>$1,000</td>
<td>$9,499</td>
<td><a href="http://www.bhphotovideo.com/c/product/754507-USA/Canon_5124B002_500mm_f_4L_EF_IS.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA50042U.html&kbid=64393">Adorama</a></td>
</tr>
<tr>
<td>Canon EF 600mm f/4 L IS II USM</td>
<td>$1,000</td>
<td>$11,999</td>
<td><a href="http://www.bhphotovideo.com/c/product/754508-REG/Canon_5125B002_EF_600mm_f_4L_IS.html/bi/2466/kbid/3296" target="_blank">B&H Photo</a> | <a href="http://www.adorama.com/CA60042U.html&kbid=64393">Adorama</a></td>
</tr>
<tr>
<td>Canon EF 800mm f/5.6 L IS USM</td>
<td>$500</td>
<td>$13,499</td>
<td><a href="http://www.bhphotovideo.com/c/product/542293-REG/Canon_2746B002AA_EF_800mm_f_5_6L_IS.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA80056ISU.html&kbid=64393">Adorama</a></td>
</tr>
<tr>
<td>Canon 1.4x III Teleconverter</td>
<td>$50</td>
<td>$449</td>
<td><a href="http://www.bhphotovideo.com/c/product/732113-USA/Canon_4409B002_Extender_EF_1_4X_III.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA14XAF3U.html&kbid=64393">Adorama</a></td>
</tr>
<tr>
<td>Canon 2.0x III Teleconverter</td>
<td>$50</td>
<td>$449</td>
<td><a href="http://www.bhphotovideo.com/c/product/732111-USA/Canon_4410B002_Extender_EF_2X_III.html/bi/2466/kbid/3296">B&H Photo</a> | <a href="http://www.adorama.com/CA2XAF3U.html&kbid=64393">Adorama</a></td>
</tr>
</tbody>
</table>
<p><strong><span style="color: #ff0000;">c</span>r</strong></p>

 

[Deleted member 7828]

The price on the 24-70 f/4 should have been under $1K from the get-go. No way did it feel or perform like a $1500 lens.

 

[AvTvM]

Hehehe. They price it to high. We don't buy enough. They are forced to lower their prices.
Free market at work.
Will still not buy as long as canon does not bring mirrorless FF.

 

[Woody]

Hehehe. They price it to high. We don't buy enough. They are forced to lower their prices.
Free market at work.
Will still not buy as long as canon does not bring mirrorless FF.

That is a non sequitur. One will STILL not buy an EF 24-70 f/4 IS even if one has a mirrorless FF. The EF lens is too large and heavy for mirrorless mount. Compare to CZ 24-70 f/4 OSS. (On the other hand, the Sony 70-200 f/4 OSS lens is much heavier than the EF version... go figure...)

I am wondering if Canon is dumping their storehouse stock before they move into mirrorless....

 

[moreorless]

The price on the 24-70 f/4 should have been under $1K from the get-go. No way did it feel or perform like a $1500 lens.

Indeed although at this price I think it becomes a potentially significant lens, especially if your talking entry level FF sales.

 

[Dylan777]

Canon saved me $5-6K for not having 16-35mm f4 IS & 200mm f2 IS on their NEW price reduction list.

 

[wtlloyd]

Well, if you own a 400, 500, 600 supertele, your lens just lost up to $1K in resale value.
Same for all the other lenses to a lesser degree.
This will affect refurb and used prices in just a short while.

 

[Deleted member 7828]

The price on the 24-70 f/4 should have been under $1K from the get-go. No way did it feel or perform like a $1500 lens.

Indeed although at this price I think it becomes a potentially significant lens, especially if your[sic] talking entry level FF sales.

Perhaps. The 35 f/2 IS came out at $800, but it wasn't until the price drop to $550 that I decided to pick one up. Decent lens, just overpriced (initially) for what it offers. Same with this new 24-70. I was interested in it but the price needed to come down. No way was it worth $1500, and I'm not even sure it's worth $1000. But pretty soon, used ones (or white box models) should be able to be picked up for $800 or less...now we're talking...

 

[Loswr]

Well, if you own a 400, 500, 600 supertele, your lens just lost up to $1K in resale value.

That would be a bummer if I intended to sell my 600 II. But I don't.

Another way to look at it, for me, is that the next two lenses I plan to buy are the TS-E 17mm and the 300/2.8 II...a $950 'savings'.

 

[Ruined]

If 85L gets same percentage off as fall 2013 incl rebate I will likely pick one up.

 

[moreorless]

The price on the 24-70 f/4 should have been under $1K from the get-go. No way did it feel or perform like a $1500 lens.

Indeed although at this price I think it becomes a potentially significant lens, especially if your[sic] talking entry level FF sales.

Perhaps. The 35 f/2 IS came out at $800, but it wasn't until the price drop to $550 that I decided to pick one up. Decent lens, just overpriced (initially) for what it offers. Same with this new 24-70. I was interested in it but the price needed to come down. No way was it worth $1500, and I'm not even sure it's worth $1000. But pretty soon, used ones (or white box models) should be able to be picked up for $800 or less...now we're talking...

Looking at some of the HK importers I can see the 6D + 24-70mm package is only £500 more than the 6D alone.

As a 6D kit is really where I think it would do best, the macro mode isn't maybe ideal for insects but seems to make for a good flower lens, add in a good landscape/street focal length that's all in good quality and fairly fast and I think you've got a very nice one lens holiday setup.

 

[ScottyP]

Obviously a response to market conditions. While there are several relevant ones here, including overly-aggressive pricing strategy in the last few years, camera/tablet cameras, mirrorless systems, a still-sluggish economic recovery, market saturation, etc., I can think of no stronger operative market force than competition.

And because Canon is partly insulated from Nikon/Sony competition by the investment its existing customers have sunk in Canon equipment (which acts as a barrier to switching systems), I think this speaks volumes about the effect of 3rd party lens makers in particular, being direct competition on lenses. Chief among them being Sigma, with their generally well-respected Art line.

I think this is great for the consumer, as it should drive innovation as well as put some brake on pricing.

 

[jasonsim]

Is this at all related to a stronger dollar? Just wondering.

http://www.businessinsider.com/a-few-brief-comments-on-the-technical-condition-of-the-dollar-2014-8

 

[Jesse]

Now do I get the Canon 24mm or the TBA Sigma version?

 

[wtlloyd]

Yes, there'll be winners and losers.
When the ver2 superteles were announced, excellent ver1 copies immediately jumped up $1k in selling price.

Well, if you own a 400, 500, 600 supertele, your lens just lost up to $1K in resale value.

That would be a bummer if I intended to sell my 600 II. But I don't.

Another way to look at it, for me, is that the next two lenses I plan to buy are the TS-E 17mm and the 300/2.8 II...a $950 'savings'.

 

[Meatcurry]

No 100-400? What does that mean? Still selling well or discontinued?

 

[Loswr]

Yes, there'll be winners and losers.
When the ver2 superteles were announced, excellent ver1 copies immediately jumped up $1k in selling price.

Since a 600/4 III is probably the only reason I'd be selling my MkII, that'll work.

 

[Dylan777]

Is this at all related to a stronger dollar? Just wondering.

http://www.businessinsider.com/a-few-brief-comments-on-the-technical-condition-of-the-dollar-2014-8

Got my 400mm for slightly less than adjusted price. It was about 1.5yrs ago. Then the price went up good $700ish. Now back to square one. It makes sense in term of dollar fluctuations.

 

[Mitch.Conner]

Hmm...I'm no mathematician... but I'm pretty sure there's a mistake for the Canon TS-E 24mm f/3.5 L II. $1,999.00 minus $250 should be less than $1,999.00, right?

 

[Loswr]

Hmm...I'm no mathematician... but I'm pretty sure there's a mistake for the Canon TS-E 24mm f/3.5 L II. $1,999.00 minus $250 should be less than $1,999.00, right?

MSRP was $2199, with the $200 price drop it's now $1999.