Recent price drops/specials - Usual practice or no?

[Deleted member 379512]

With the recent deals on refurbished 6d mk2 with the kit lens for ~ 1200 usd among other deals, I've seen a few posts elsewhere speculating about canons place in the market and the possible suggestions on the sales performance of the camera.

I'm not thinking that canon are doomed or anything, but is the price reduction of this amount with the short time after release usual for canon?
If not, could it be a hint at a new model coming up sooner?

 

[unfocused]

This is not that unusual for the 6D series. The original 6D dropped significantly in price shortly after introduction. It then went on to dominate the full frame market for probably two years or more, consistently outselling any other full frame camera.

I often say that regardless of what the manufacturers and re-sellers do, the market itself ultimately wins out and sets the prices. The 6DII price is settling in to what the market will bear.

We've also seen aggressive year-end promotions both by Canon and by re-sellers. Canon may want to drive up its year-end sales to meet goals. Adorama and B&H, like most retailers with actual stores, have been hit hard by Amazon. It's likely their promotions were partly driven by the desire to protect their customer base from further losses to Amazon. For Amazon, camera sales -- especially for an individual brand -- are insignificant to their overall profits. Note they they did not offer similar bundles or special pricing.

It's hard to decipher exactly what the motivation for the lower prices might be, but it is definitely not an indication that a new model is coming any sooner. The 6DII is a solid offering and will remain a bargain and strong seller throughout its life cycle.

 

[Mt Spokane Photography]

Its business as usual. Prices normally drop around Christmas then go back up, but also drop over time.

Canon's fiscal year ends Dec 31, and they want to blow out excess inventory. Stranded inventory looks bad on the annual financial report. All businesses do this.

For example, look at the original 6D price history. Every November - December, there is a short downward blip in price, even when it was a new product. The chart is also a good example of how the price of a product drops over time.

 

[timmy_650]

Well they are refurbished models, so they were most likely sold first. I don't think that shows a new model or anything like that. I think canon is trying to make their profit margins better this year.

 

[Deleted member 379512]

Thanks for the replies, I won't expect anything to fill in the gap then