Tamron 24-70mm f/2.8 VC G2 pre-order is live; Adorama jumped the gun

[ahsanford]

Oops: Adorama is taking pre-orders before Tamron has announced the lens.

https://photorumors.com/2017/06/26/tamron-sp-24-70mm-f2-8-di-vc-usd-g2-lens-now-available-for-pre-order/

I wonder: did Sigma's announced price on their 24-70 2.8 OS kick Tamron into rush/panic/reactionary mode? This Tamron lens is both $100 cheaper than their G1 version and $100 cheaper than Sigma...

- A

 

[SecureGSM]

the following is the statement by Sigma USA:

"... We put remarkably high optical stabilizer functionality in a large-diameter, highly-versatile zoom [Sigma 24-70 Art] ..."

if true, it may serve as a very strong differentiator and value proposition. I am a bit excited to be honest

 

[edoorn]

and this is what Tamron says: Dedicated MPU delivers the highest image stabilization in class at 4.5 CIPA-rated stops

Marketing can say all they want, but we'll have to wait and see for real world results

 

[SecureGSM]

absolutely so, but Sigma's marketing was always somewhat humble(ish) in comparison. I mean to a certain point
I do not see Sigma 24-70 Art being exceptional opticaly based on MTF, distortions charts released but stabilisation level was never mentioned by Sigma before, to my memory.

and this is what Tamron says: Dedicated MPU delivers the highest image stabilization in class at 4.5 CIPA-rated stops

Marketing can say all they want, but we'll have to wait and see for real world results

 

[Canon Rumors]

Oops: Adorama is taking pre-orders before Tamron has announced the lens.

https://photorumors.com/2017/06/26/tamron-sp-24-70mm-f2-8-di-vc-usd-g2-lens-now-available-for-pre-order/

I wonder: did Sigma's announced price on their 24-70 2.8 OS kick Tamron into rush/panic/reactionary mode? This Tamron lens is both $100 cheaper than their G1 version and $100 cheaper than Sigma...

- A

Preorders will go live at 3AM EST on Friday, June 30.

 

[ahsanford]

Ha! Adorama had to take it down.

- A

 

[bereninga]

Sooooo can't wait to see the battle of the 24-70's! Canon vs Sigma vs Tamron.

 

[Jopa]

Sooooo can't wait to see the battle of the 24-70's! Canon vs Sigma vs Tamron.

$1 bet Sigma is going to win this.