Hey everyone,
If I were CEO with the power to do whatever I wanted with Canon, here is a general overview of how I would clean up, and simplify the entire line. This is because the market is flooded with too many DSLR choices, (it can be overwhelming and confusing for many) and point-and-shoots will soon be fully diminished due to advanced smart phone cameras and mirrorless bodies. A product line that has a minimal, easy to decide from selection usually fares better. (i.e. apple, chipotle, in&out, google android devices)
"Powershot C(anon)" ..The best small sensor they can make, in a fun, stylish, trendy,
body (i.e. lots of color options) with a ton of creative filters,
wifi, easy to use auto modes. touch screen
"S" ..mirrorless sensor, sleek, elegant super compact body for advanced amateurs, enthusiasts and pros.
fixed lens with wide aperture and medium zoom range, touch screen
"M" ..mirrorless sensor, larger, more robust body, yet compact, interchangeable EF-M lenses
weather sealing, touch screen, add-on EVF
"G" ..APS-C sensor, optical viewfinder, compact, mini-dslr body, fixed lens w/ widest open aperture and zoom
weather sealing, touch screen, for those who want a DSLR experience w/o interchangeable lenses, pro / enthusiast compact
camera
"Rebel" ..APS-C sensor, full dslr body, articulating touch-screen, interchangeable ef-s, ef lenses, basic AF
"x0D" ..APS-C sensor, top LCD panel, more focus points + FPS than the Rebel, larger, weather sealing,
touch screen, articulating, more megapixels than the Rebel
"7D"..APS-C sensor, top of the line, weather sealing, advanced AF, highest FPS, more megapixels than x0D
"6D" ..Full Frame sensor, mid-level AF, -3EV low light sensitivity center point(s), smallest body possible,
articulating screen
"5D" ..Full Frame sensor, high-level AF, capable of RAW video (i.e. like magic lantern) more megapixels than 6D
"1D" ..Full Frame, highest level AF, highest level FPS, the BOSS
"A" ..Retro inspired camera, with a 1Ds mk 3 sensor (or something of the like)
"C(inema)" ..see below
STROBES / FLASH ..All need to be radio controlled, and the st-e3-rt needs to be smaller with an AF assist beam
At this point, every camera should come with wifi, GPS, ALL-I video with no moire, and 1080P 60 FPS, and headphone jacks!! (No excuses Canon!)
I also believe that every sensor should have the best dynamic range and ISO evenly, so that your choice boils down to megapixels, body, and features. (Sony sensors have proven that this is possible even with high megapixels) Although I know it would be difficult to balance more megapixels with higher FPS and low ISO, but what a dream that would be!
As for the "C(inema)" line, I would like to see the 1DC with a reduced price, close to the 1DX, which would allow Canon to become a quick and dominant player in the realm of 4K. The outrageous price has prevented it from having a revolutionary impact for indie filmmakers the same way the 5d Mark II did. At its high price point, professionals would rather use a RED, etc. I would target indie filmmakers with the 1DC at a much lower price point!!
I think the C300 and C500 are fine, just a little bit of a reduction in price would be appreciated. Finally, the C100 also has a chance to become a hit, if only they allowed RAW instead of the current weak native codec.
And also make sure it has all the features filmmakers need and ask for.
At any rate, I feel that these differences will allow all of Canon's products to co-exist peacefully, and with increased IQ in all their sensors, will allow Canon to have a more harmonious place on top of the camera market.
Signature
----------------------------------------------------
Current Gear:
5D Mark III (Gripped)
40mm Pancake
100L
Sold:
T3i
60D
50 1.8
50 1.4
50L
85L
G15
Some of my recent work:
http://www.dennisrenaissance.com
If I were CEO with the power to do whatever I wanted with Canon, here is a general overview of how I would clean up, and simplify the entire line. This is because the market is flooded with too many DSLR choices, (it can be overwhelming and confusing for many) and point-and-shoots will soon be fully diminished due to advanced smart phone cameras and mirrorless bodies. A product line that has a minimal, easy to decide from selection usually fares better. (i.e. apple, chipotle, in&out, google android devices)
"Powershot C(anon)" ..The best small sensor they can make, in a fun, stylish, trendy,
body (i.e. lots of color options) with a ton of creative filters,
wifi, easy to use auto modes. touch screen
"S" ..mirrorless sensor, sleek, elegant super compact body for advanced amateurs, enthusiasts and pros.
fixed lens with wide aperture and medium zoom range, touch screen
"M" ..mirrorless sensor, larger, more robust body, yet compact, interchangeable EF-M lenses
weather sealing, touch screen, add-on EVF
"G" ..APS-C sensor, optical viewfinder, compact, mini-dslr body, fixed lens w/ widest open aperture and zoom
weather sealing, touch screen, for those who want a DSLR experience w/o interchangeable lenses, pro / enthusiast compact
camera
"Rebel" ..APS-C sensor, full dslr body, articulating touch-screen, interchangeable ef-s, ef lenses, basic AF
"x0D" ..APS-C sensor, top LCD panel, more focus points + FPS than the Rebel, larger, weather sealing,
touch screen, articulating, more megapixels than the Rebel
"7D"..APS-C sensor, top of the line, weather sealing, advanced AF, highest FPS, more megapixels than x0D
"6D" ..Full Frame sensor, mid-level AF, -3EV low light sensitivity center point(s), smallest body possible,
articulating screen
"5D" ..Full Frame sensor, high-level AF, capable of RAW video (i.e. like magic lantern) more megapixels than 6D
"1D" ..Full Frame, highest level AF, highest level FPS, the BOSS
"A" ..Retro inspired camera, with a 1Ds mk 3 sensor (or something of the like)
"C(inema)" ..see below
STROBES / FLASH ..All need to be radio controlled, and the st-e3-rt needs to be smaller with an AF assist beam
At this point, every camera should come with wifi, GPS, ALL-I video with no moire, and 1080P 60 FPS, and headphone jacks!! (No excuses Canon!)
I also believe that every sensor should have the best dynamic range and ISO evenly, so that your choice boils down to megapixels, body, and features. (Sony sensors have proven that this is possible even with high megapixels) Although I know it would be difficult to balance more megapixels with higher FPS and low ISO, but what a dream that would be!
As for the "C(inema)" line, I would like to see the 1DC with a reduced price, close to the 1DX, which would allow Canon to become a quick and dominant player in the realm of 4K. The outrageous price has prevented it from having a revolutionary impact for indie filmmakers the same way the 5d Mark II did. At its high price point, professionals would rather use a RED, etc. I would target indie filmmakers with the 1DC at a much lower price point!!
I think the C300 and C500 are fine, just a little bit of a reduction in price would be appreciated. Finally, the C100 also has a chance to become a hit, if only they allowed RAW instead of the current weak native codec.
And also make sure it has all the features filmmakers need and ask for.
At any rate, I feel that these differences will allow all of Canon's products to co-exist peacefully, and with increased IQ in all their sensors, will allow Canon to have a more harmonious place on top of the camera market.
Signature
----------------------------------------------------
Current Gear:
5D Mark III (Gripped)
40mm Pancake
100L
Sold:
T3i
60D
50 1.8
50 1.4
50L
85L
G15
Some of my recent work:
http://www.dennisrenaissance.com
