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Fujifilm is going to be aggressive in 2025 according to Mirrorless Rumors. It doesn't look like they'll be announcing anything before CP+ in late February 2025.
Fuji has a massive hit with the Fujifilm X100VI fixed lens APS-C camera. This line of cameras has been a massive hit for Fuji, however they have been unable to keep up with demand since it's release way back in February in 2024.
Though they will be announcing the GFX100RF fixed lens medium format camera in March. Which is definitely going to be an interesting camera and we're eager to see how it's received by the market.
Fujifilm is also going to announce an X-Pro series camera, but that may not be until 2026. This is one of the most eagerly anticipated camera for X mount shooters.
Rumored Fujifilm Cameras in 2025
- Fujifulm GFX100RF (March 2025)
- Fujifilm X-E5 (Summer 2025)
- FujiFilm Half Frame Camera (Digital)
- Fujifilm GFX Eterna
- Fujifilm X-PRO5 (2026)
The Fujifilm GFX Eterna will be Fuji's first cinema camera and will be equipped with a medium format image sensor, which is a big risk for the brand.
It seems Fuji may want to get ahead of Nikon's upcoming RED branded cinema cameras that are expected to start arriving in late 2025.
Source: Mirrorless Rumors
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