GoPro announces Three New Products

GoPro’s New Max 2

It’s been six years since GoPro introduced the Max. The new 360 action camera offers what GoPro claims is “true” 8K 360-degree video. Apparently, this 8K resolution does not include any overlapping or unusable pixels, so you get the full 8K resolution from the video output. GoPro also states that no upscaling or AI is used. It’s all in the cameras.

The 360 uses two type 1/2.4 sensors, which are smaller than the original Max. GoPro has stated that this camera will not be as suitable in low light as the original Max – an interesting design decision that apparently was made to keep the camera as small and compact as possible: the larger the sensor, the larger and heavier the lenses.

The Max 2 has a slew of video resolutions, frame rates, and aspect ratios;

• 360:8K: (7680×3840) @ 30/25/24 fps
• 5.6K: (5376×2688) @ 60/50/30/25 fps
• 4K: (3328×1664) @ 100/90/60/50 fps
• Single-Lens:4K: (16:9) (3840×2160) @ 60/50/30/25/24 fps
• 4K: (9:16) (2160×3840) @ 60/50/30/25/24 fps
• 4K: (4:3) (4000×3000) @ 60/50/30/25/24 fps
• 1080p: (16:9) (1920×1080) @ 60/50 fps
• 1080p: (9:16) (1080×1920) @ 60/50 fps

In POV and Selfie modes, the camera features an additional set of frame rates and video modes, as it utilizes only one lens.

• 360:8K: @ 30/25/24 fps
• 5.6K: @ 60/50/30/25 fps
• 4K: @ 100/90/60/50 fps

Video can be encoded with GPro’s GP-Log with LUTs and up to a 10-bit video bit depth.

The Max 2 can also create 360 still images, with a resolution of 29MP. You can then use the Quik app to zoom, frame, and extract your final image from the 360 field of view.

The Max 2 features an extensive list of video and still modes that were also found on the original Max, including Burst Photo, Interval Photo, and Night Photo modes. For video modes, users can utilize the Max 2’s Night Effects, including Star Trails and Light Painting, as well as TimeWarp, multiple time-lapse modes, and scheduled recording.

Image Gallery of the GoPro Max 2

GoPro LIT HERO

GoPro’s latest budget action camera features a novel design that may brighten your smile. The front of the GoPro LIT Hero features 5 LEDs arranged in a square pattern, which can serve as a continuous light source without the need for an external one.

GoPro considers this their lifestyle camera with the motto of “whatever, whenever” video and stills photo capture. The integrated LED offers three levels of brightness, and the camera also comes with a miniature diffuser for those who want a softer light source.

Everything else remains the same as last year’s Hero model, although the price has increased by up to $270, $70 more than the original non-LIT version.

Features include;

• UHD 4K30/1080p30 Video, 12MP Photos
• 2.7K60/50 2x Slow-Motion Video
• HyperSmooth Video Stabilization
• Rear LCD Touchscreen
• Voice Control, Wi-Fi Connectivity
• 16.4′ Waterproof without Housing
• 1-Hour Battery Runtime, USB-C Port
• GoPro Quik App

Fluid Pro AI

Wrapping up today’s GoPro release is the Fluid Pro AI gimbal. This is a multi-camera gimbal developed for creators. This version offers subject tracking and stabilization for more than GoPro products.

The gimbal features interchangeable mount adapters, making it compatible with GoPro cameras, smartphones, and compact point-and-shoot cameras. There are limits, though; it can only support cameras weighing up to 400g, so no DSLRs or larger mirrorless cameras.

This version of the Fluid Pro AI offers 3-axis stabilization with almost a full 360 degrees of rotation. It features AI subject tracking in both the forward and rear-facing directions. GoPro states that it’s able to lock on to a person’s face or body and track them within the frame.

The gimbal also features an integrated fill light and is designed to remain operational for up to 18 hours.

Press Release

GoPro Announces Three New Products

• MAX2: 360 Camera with True 8K Resolution and Twist-and-Go Replaceable Lenses
• LIT HERO: Miniature 4K Lifestyle Camera with Built-In Light for ‘Whatever, Whenever’ Capture
• Fluid Pro AI: Gimbal for Stabilizing GoPros, Phones and Other Cameras

New MAX2 360 Camera featuring Emmy® Award-Winning 360 Technology Captures True 8K 360 Video with up to 21% More Resolution Than the Competition, Easy to Replace Lenses—No Tools or Calibration Necessary—10-Bit Color in True 8K and GP-Log, Category-Leading 6 Mics, Up to 300Mbps Bitrate with GoPro Labs, Invisible Pole Mounting and MoreGoPro Quik App’s AI-Enhanced Features Make it Easier Than Ever to Edit and Share Engaging 360 Content and Traditional Videos

New Waterproof, Ultra-Compact LIT HERO Camera Features a Built-In Light for “Whatever, Whenever” Lifestyle Capture, 4K60 Video, 2X Slo-Mo Playback, Magnetic Mounting and Weighs only 93 Grams

New Fluid Pro AI Gimbal Stabilizes and Enables AI Subject Tracking for GoPro Cameras, Smartphones and Point-and-Shoot Cameras up to 400 grams, Meeting the Advanced, Multi-Camera Gimbal Needs of Today’s CreatorsGet the Most out of the 2025 GoPro Lineup with a GoPro Subscription and GoPro Labs

San Mateo, Calif., Sept. 23, 2025 – Today, GoPro (NASDAQ: GPRO) announced three exciting new products that diversify GoPro’s lineup like never before:

• MAX2 – the highly anticipated next-generation GoPro 360 camera featuring Emmy® Award-Winning 360 Technology for $499.99
• LIT HERO – the miniature lifestyle camera with a built-in light that enables “whatever, whenever” capture for $269.99
• Fluid Pro AI – an AI Subject Tracking gimbal for GoPro cameras, smartphones and point-and-shoot cameras weighing up to 400 grams, for $229.99

“This year’s new products diversify GoPro’s lineup like never before, delivering exciting new capabilities to today’s demanding content creators, adventurers and enthusiasts,” says GoPro Founder and CEO Nicholas Woodman. “MAX2 is the world’s best, most durable 360 camera—with its market leading True 8K video resolution, superior colors and overall image quality, industry-leading six microphone audio performance and convenient twist-off replaceable glass lenses. Our new LIT HERO camera enables fun ‘whatever, whenever’ 4K60 video and 12 megapixel photo capture with its built-in ‘retro-vibes’ light. And our new Fluid Pro AI gimbal enables today’s multi-camera owning creators a powerful but simple to use AI Subject Tracking gimbal for any GoPro camera, smartphone or point-and-shoot camera up to 400 grams.”

MAX2 – The World’s Most Durable, True 8K 360 Camera

MAX2 is a powerful, durable, yet easy-to-use 360 camera designed for professional-quality image capture and action. MAX2 is the only True 8K 360 video capture camera on the market, capturing up to 21% more resolution than the competition for superior detail and sharpness. This combines with MAX2’s superior colors and overall image quality to enable the most professional-looking 360 content in the industry. Additional MAX2 features include:

• Full Range 10-Bit Color in True 8K + GP Log encoding captures over 1 billion colors for more realism and smoother gradations in your videos. Advanced users can use GP-Log to maximize dynamic range, details and post production flexibility with their MAX2 footage.
• Twist-and-Go Replaceable Lenses are made from extremely durable, water-repelling optical glass. These lenses are twist-and-go easy to remove and replace, no tools or calibration necessary.
• 29 Megapixel 360 Photos provide all the ultra high resolution you need to crop, zoom and reframe for the exact shot you want via the GoPro Quik App.
• Enhanced Capability with GoPro Labs unlocks up to 300Mbps bitrate and additional advanced camera settings with MAX2’s free, optional GoPro Labs firmware update. GoPro Labs provides advanced users with features and capabilities that go beyond what most average users may want.
• Industry-Leading 6 Microphones deliver true-to-life 360 audio. Improvements include wireless Bluetooth functionality, “Audio Field-of-View” and 360 stereo audio with advanced wind-noise reduction. Plus, 360 ambisonic audio support coming soon.
• AI-Powered Software for easy 360 editing. From AI Object Tracking to MotionFrame editing of 360 content by simply panning your phone to edit, the Quik app makes 360 editing simple and fun.
• Cloud-Based Editing for GoPro subscribers to enjoy unlimited cloud storage of their 360 footage, making it simple to use the Quik App to edit your footage in the cloud without worrying about downloading your footage or taking up storage space on your phone.
• New In-Camera POV and Selfie Video Modes make it fast and easy to capture your point-of-view or perfectly framed selfie-shots during your favorite activities. No editing required, just capture what you want in-camera and then share the shot.
• Invisible Mounting with 16 new mounts and accessories designed specifically for GoPro’s 360 cameras, including MAX2. Enable invisible mounting, drone-like footage and more iconic 360 perspectives with ease.
• Industry-Leading Durability and Design. MAX2’s low-profile, more aerodynamic design is ideally suited for pole, helmet, body and vehicle mounting. MAX2 is waterproof and designed for high impact use in a wide range of conditions with its convenient twist-and-go replaceable glass lenses.
• 1960mAh Cold-Weather Enduro Battery delivers exceptional performance in a wide range of temperatures, ensuring you get the shot no matter the conditions.
• Built-in GPS. MAX2 is the only 360 camera with built-in GPS.

MAX2 is available for preorder today for $499.99USD on GoPro.com. Shipping of preorders and global on-shelf availability at retail stores will begin on September 30. We will have a variety of activity-specific bundles available exclusively on GoPro.com on September 30.

LIT HERO: ‘Whatever, Whenever’ Lifestyle Capture with a Built-In Light

LIT HERO is an ultra-compact lifestyle camera featuring a built-in light that enables fun, immersive “Whatever, Whenever” video and photo capture with a unique 
”retro vibes” look. LIT HERO captures 4K resolution video at up to 60 frames per second, 2x slo-mo, convenient magnetic mounting and only weights 93 grams. Additonal features include:

• Rugged Design + Waterproof to 16ft (5m) and built with legendary GoPro durability, HERO is ready to capture the fun no matter the activity—whether you’re ripping snow, dirt or water or enjoying a night out on the town with friends.
• Built-in Light enables “Whatever, Whenever” capture during any time of day, even in complete darkness. The built-in light expands your creative options and allows for a very fun “retro vibes” look to your photos and videos compared to the sometimes “too stark” look of smartphones.
• Stunning Image Quality and Immersive POV. Capture the action in ultra HD 4K video while bumping the frame rate up to 60 frames per second for smooth video play back in 2x slow motion. And LIT HERO’s optional 4:3 aspect ratio delivers a more immersive experience field of view that provides the option for cropped-down 9:16 social posts.
• Social-Ready 12 Megapixel Photos in 4:3 aspect ratio allowing for a wide range of creative cropping options for social posts.
• Long-Lasting Enduro Battery can record continuously for over 100 minutes at its highest video setting on a single charge.

LIT HERO is available for preorder today for $269.99USD on GoPro.com. Shipping of pre-orders and global on-shelf availability at retail stores will begin on October 21.

Fluid Pro AI: Multi-Camera Gimbal for All Creators

Fluid Pro AI is an AI Subject Tracking gimbal designed for GoPro cameras, smartphones and point-and-shoot cameras weighing up to 400 grams. Engineered to meet the needs of today’s multi-camera owning content creators, Fluid Pro AI’s features include:

• Robust 3-Axis Gimbal with interchangeable mounts that works with GoPro cameras, mobile phones and some compact point-and-shoot cameras weighing up to 400 grams.
• Forward or Rear-Facing AI Subject Tracker that locks onto a person’s face or body to automatically track them in the frame with precision.
• Integrated Fill Light to help balance the light in your shots for more professional results.
• 18 hours of runtime and doubles as an external power bank.

Fluid Pro AI will be available for $229.99USD on GoPro.com and on-shelf at retail stores on October 21.

To learn more about GoPro’s new cameras, accessories, GoPro Subscription and Quik App, please visit GoPro.com.

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