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On February 4, Canon is going to announce the RF 14 f/1.4L VCM, RF 7-14 f/2.8-3.5L STM Zoom Fisheye and a limited edition version of the PowerShot G7 X Mark III. All I know about the limited part of the G7X3 is that it'll be a graphite grey.
The full specifications of the lenses aren't known, but you can probably guess on the VCM lens and I imagine the fisheye will be similar to the EF 8-15 f/2.8L in size.
What will the new gear cost?
The #1 question ahead of a product launch is what things are going to cost, and I am 99% sure on the pricing. If I'm off, it won't be by much. I will do an update on pricing if I hear something different.
USD Pricing
- Canon RF 14mm F1.4L VCM $2599 USD / €2539
- Canon RF 7-14mm F2.8-3.5L VCM $1599 USD / €1829
- Canon PowerShot G7 X Mark III $1299 / (Only One Chain Will Sell It in Europe)
I don't think anyone will be surprised that the 14mm will be the most expensive lens of the VCM L prime series. I had hopes and dreams about it being less money than that, but “hope is a dangerous thing“.
Before we make comments about the price of the limited edition PowerShot here, let's wait and see what it actually is. If it's just a paint job, have at it.
Any word on the announcement / preorder timing?
Doh... I had just been reading about the new 85 1.2 Sigma.
Remember how much the old EF 14mm L II did cost. And it was an f/2,8!
Wide is expensive.. 10-20 isn't cheap.
I think I'm owed some barter credit, I'll be cashing in on that for the 14!
For some comparators, the Sigma 14/1.4 is $1800 and is much larger/heavier than the current Canon VCM lenses, so if the Canon 14/1.4 conforms to that lineup then it will be much smaller and lighter. The 1/2-stop slower Sony 14/1.8 is $1750. Taken together, I think that means the $2600 price is 'reasonable' given the landscape. Yes, it's expensive. So is the 24-105/2.8, etc.
For a 6 year old camera that was $600-700 in 2020. Not even worth it, if they added a firmware update to this.
Canon, you are not Fujifilm and this isn't a camera with an APS-C sensor. *smh*
Such lenses need extremely expensive optical glass, are produced in rather small quantities.
But you can get 14mm for far less money, if you don't need f/1,4, there's the 14-35 zoom.
I find this price to be very acceptable, not cheap, but ok.
Metallic paint option for cars? Between $500 and $5000 (or more), depending on the make and model. Real cost? $100 maximum. 😛
eg using the A7iii or A7iv (even astro-modded) + FE14/1.8 (or Sigma 14.1.4) + FE20/1.8 (or Sigma 20/1.4)
There is also a greater chance for discounted or second hand bodies and lenses so hard to argue against.
I have waited for any discounts for the RF20/1.4 or second hand in the Australian market and nothing available.
I have no doubt about the quality of the RF lenses but Canon is happy to price themselves out of specific niches.
Of course, for those with deep pockets, it is a no-brainer to stay with Canon.
Rereleasing the G7X III as a modern product is just going to give Canon a bad reputation for AF, but I'm sure the target audience won't mind.