Lomography Launches New 35mm Film Camera for $549

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It looks like Lomography is looking to capture those that want to shoot film on a new camera, but want it to be well built. The new Lomo MC-A may be enticing to a lot of people.

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I think there will be a few more higher end 35mm film cameras trickle out in the next year or two. Last year Ricoh launched the Pentax 17 half-frame camera. It was very well received, but I’m not sure how many they have sold, though it has been listed as a “top seller” at B&H.

Preorder: Lomo MC-A $549

The Lomo MC-A

The Lomo MC-A does have some perceived advantages over the Pentax. You get the full 35mm negative, autofocus, a faster lens, a larger flash and an LCD screen to see settings and control things like the self timer. All of that and it’s only priced about $50 higher than the Pentax 17.

Half frame cameras are great if you’d like to get 72 shots out of a roll, which lowers your cost per click.

Lomography has been a big part in the “revival” of film photography. They have always made some unique and affordable cameras and some fun film stock. I enjoy shooting 120 LomoChrome Purple and Metropolis.

Note: I don’t like the word “revival”, as it never really went away. It’s just marketed better now.

You also have the classic choice of a silver or black finish

Shooting: Three Modes

Programmed Auto Exposure: The LOMO MC-A automatically adjusts both shutter speed and aperture based on the environment. A slow shutter speed indicator light will glow orange in the viewfinder when the shutter speed is slower than 1/30, alerting you to potential camera shake.

Aperture-Priority Auto Exposure: You choose the aperture (f/2.8–f/16), and the camera sets the shutter speed, as you’d see on any modern digital camera. A slow shutter speed indicator light will illuminate orange in the viewfinder when the shutter speed is slower than 1/30, alerting you to potential camera shake.

Fully Manual: Take full control of shutter speed and aperture, with additional exposure compensation control. Use Bulb mode for long exposures, light painting, or capturing motion blur in low light.

Flash: Three Modes

Auto Flash: The camera automatically adjusts the flash output based on the surroundings. In automatic exposure and aperture priority modes, the slowest shutter speed is limited to 1/30s when the flash is on, reducing camera shake.

Creative Flash Mode Lomo 1: Programmed flash with front curtain sync during long exposures and an exposure curve optimized for night scenes.

Lomo Creative Flash Mode 2: Programmed flash with rear curtain sync for long exposures and an exposure curve optimized for night scenes.

Lomo MC-A Key Features

32mm f/2.8 multi-coated glass lens and compact silver metal body
Captures a vivid and unmistakable analog character
Switch between easy automatic shooting or full manual control
Fast autofocus or zone focusing from 0.4 m
Built-in flash with creative modes, manual film advance lever and intuitive LCD screen

Specifications

Film format: 35 mm
Focusing distance: 32 mm
Available apertures: f2.8, f4, f5.6, f8, f11, f16
Shutter Speed: Auto 1/500 – 20 s; Manual bulb (B), 1/500 – 1 s
Flash: Built In Flash, PC – Flash Plug
Available ISO settings: 12, 25, 50, 100, 200, 400, 800, 1600, 3200, DX code recognition and manual override
Multiple exposures: Yes
Tripod Mount: Yes
Shutter release cable: No
Battery: 1 x CR2 (3V) or rechargeable CR2 (3.7V)
SKU: lp700silver