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Sony launched the RX1R III to the surprise of everyone, even the usual suspects that get cameras in hand before an announcement. Was this done to block leaks?
Or was it something else……
High-Demand?
Sony is now claiming the RX1R III is in high demand that there is a supply shortage. This claim comes as it sits in stock in a lot of stores, including Amazon. The stock levels haven't moved.
I think this has more to with demand not meeting expectations and production levels are going to be an issue.
I don't think Sony has any idea why they made a camera that uses an old parts bin, costs $5000, with another recycled sensor, along with using a 10 year old lens.
We began accepting orders for the RX1R III (DSC-RX1RM3) full-frame compact camera with integrated lens and related accessories on Wednesday, July 23, 2025. We have received many more orders than we expected, so it may take some time for your products to be delivered.
We are currently doing our best to meet your requests as much as possible, so we ask that you please wait a little longer.
Sony Japan
I don't get it
I know this camera has not been in high-demand in the USA, I'm not sure about the rest of the planet, but a few retailers I know in Europe said no one preordered it.
Using the parts bin is a normal thing, but it's usually done to bring the down the cost of a new product, not to make a grossly overpriced one, tariffs or not.
Here's hoping Canon doesn't release anything like this in the future. The Cripple Hammer era seems to be over, so I don't think they will.
Ever since covid hit, I don't think there has been a single lens or camera (besides the infamous Canon RF 75-300mm F4.-5.6) that didn't get this kind of announcement... So, yeah...marketing talk. Plus, the statement doesn't provide any data... if calculated demand was 100 units and now there selling 101 units...omg. If they expected 10 K units and now it is suddenly 25 k units, an announcement would make sense.
Having the camera in stock at several also just makes the statement look really, really silly. When the reality contradicts the (marketing) talk, people stop believing it. Seems like some companies have the same problem as quite a few politicians who just don´t get that.
Google translated link.
A camera industry cliché that lost credibility a long time ago.