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There have been rumors about a Fujifilm GFX100RF for a long while now, and it looks like we’ll see the camera announced this week, and everything about it has leaked out via retail channels jumping the gun.
The Fujifilm GFX100RF has now been officially announced and is available for preorder with availability on April 24, 2025.
Preorder Options
- Adorama: Fujifilm GFX100RF $4899
- B&H Photo: Fujifilm GFX100RF $4899
- Wex Photo: Fujifilm GFX100RF £4699
- Foto Koch: Fujifilm GFX100RF €5499
What is the Fujifilm GFX100RF?
Well, it’s a new fixed-lens 102MP medium format camera with a fixed 35mm f/4 lens, which is a 28mm full-frame equivalent. Medium format lenses are generally slower than their 35mm full frame counterparts due to image circle size.
The 35 mm focal length can be converted to 45mm, 63mm, and 80mm.
Fujifilm makes great lenses, so I expect the optical performance of the attached lens will be great. The GFX100RF will have a 5.76 million pixel OLED EVF with a 0.84 magnification, which is a nice size.
There is also an interesting aspect ratio button. You can quickly switch between 17:6, 65:24, 16:9, 3:2, 3:4, 1:1 and others. That could be a cool feature.
As with everything now, there are “AI” features.
Who is this for?
I’m not really sure how this camera will be received at its €5499 price point. I’d much rather roll with the brilliant Leica Q3 or Leica Q 43. They’re smaller cameras with series lineage and a much faster lens. 60MP is a lot of pixels, and Leica has their cool pixel-binning resolution option to bring the pixel count down if you so desire.
Medium Format digital cameras don’t exactly fly off shelves, no matter how cool the Fujifilm GFX & Hasselblad offerings are. It’ll be interesting to see if the GFX100RF will eventually lead to more sales of their interchangeable offerings.
It looks like the GFX100RF is related to the “entry-level” GFX 100S II camera, which is priced at $4999 USD, and it’ll cost at least $1000 for the most affordable Fujifilm GF lens. The top-end GFX camera is the $7499 GFX100 II.
We Hope It Does Well
I’m very interested in seeing how this camera sells. If it goes well for Fuji, maybe that will push some other brands into premium fixed lens cameras.
Fujirumors has full coverage of the launch.
Press Release
Fujifilm Press Release:
Design highlight: FUJIFILM GFX100RF: Premium compact camera with 102-megapixel sensor and AI-based scene recognition
Kleve, March 20, 2025. The new FUJIFILM GFX100RF is the first premium compact camera in the GFX series. Weighing approximately 735 grams*1, it is the lightest model*2 to date in the successful camera system*3, which combines technology and design at the highest level. FUJIFILM is thus once again setting a milestone in the advancement of photographic culture.
The GFX100RF is the ideal choice for anyone who desires a first-class shooting experience and uncompromising image quality. Equipped with the high-resolution 102-megapixel “GFX 102MP CMOS II” sensor and the latest high-speed X-Processor 5 image processor, the camera offers exceptional performance. The newly developed 35 mm lens (equivalent to 28 mm in 35 mm) with a maximum aperture of F4, AI-based scene recognition, and fast autofocus ensure high-quality images in a wide variety of shooting situations – from casual snapshots to professional reportage.
The camera structure has been fundamentally redesigned. The lens is positioned closer to the image sensor. This keeps the design compact and lightweight despite the large sensor. The top plate of the GFX100RF is precision-crafted from aluminum. The high-quality workmanship is also evident in the lens ring, control dials, and base plate.
A new control dial on the back of the camera allows for quick switching between nine classic aspect ratios, including 3:4 and 17:6. It provides an authentic analogue shooting experience and allows you to intuitively adjust the aspect ratio to suit your subject and creative intent.
The GFX100RF’s elegant design and first-class feel invite you to get creative and explore new photographic possibilities.
The FUJIFILM GFX100RF will be available in stores from April 2025 at a price of €5,499 (MSRP).
COMPACT DESIGN AND OUTSTANDING IMAGE QUALITY
Weighing approximately 735 grams*1, the GFX100RF is the lightest camera in the GFX series.*2 The newly developed 35 mm lens and optimized component layout have reduced both size and weight. The new fixed focal length camera weighs significantly less than the previous lightest model in the GFX series, the GFX50R, at 775 grams*1 (body only).
The GFX100RF is equipped with a high-tech duo of the GFX 102MP CMOS II sensor and X-Processor 5. Together with the high-quality lens and unique color technology, it delivers the outstanding image quality typical of the GFX series. The 102-megapixel sensor with optimized pixel structure and microlenses ensures low-noise images, a wide dynamic range, and sharper details at the edges of the image. It also ensures precise autofocus.
HIGH-END OPTICAL COMPONENTS
The new 35 mm lens on the GFX100RF offers an angle of view comparable to a 28 mm 35 mm lens. It is suitable for a wide range of subjects, such as landscapes, travel, snapshots, and portraits. The optical design comprises ten elements in eight groups. Two aspherical lenses correct sharpness errors and distortion, ensuring high resolution. The Nano-GI coating was specially developed for highly curved lenses. It effectively suppresses distracting light reflections, even at the edges of the image, which reduce sharpness and detail reproduction.
The lens enables close-up shots from just 20 centimeters away. The compact body and the outstanding image quality of the sensor open up unique creative possibilities.
HIGH-QUALITY WORKMANSHIP AND INNOVATIVE FEATURES
The top plate of the GFX100RF is made of precision-machined aluminum. The lens ring, control dials, base plate, and other details are also carefully crafted, ensuring a high-quality feel and a distinctive design.
A new control dial on the back of the camera allows for quick changes in the shooting format. Depending on the subject and creative expression, you can choose from nine popular aspect ratios for photos, including the new 3:4 and 17:6 formats.
The digital teleconverter adjustment lever is located on the front of the camera. This allows you to intuitively select the desired angle of view and respond flexibly to different shooting situations. The 35 mm focal length (equivalent to 28 mm in 35 mm format) can be converted to 45 mm, 63 mm, and 80 mm (equivalent to 36 mm, 50 mm, and 63 mm in 35 mm format).
SOPHISTICATED TECHNOLOGY AND FUNCTIONALITY
The GFX100RF’s fixed focal length contributes significantly to the camera’s compact size. It allows the use of a leaf shutter instead of a focal plane shutter, thus shortening the flange focal distance. This creates space for the optimized arrangement of the components and the resulting compact design. The leaf shutter also allows flash photography at any shutter speed, opening up new creative possibilities, for example, when shooting in bright sunlight.
The GFX100RF is the first GFX model with a built-in four-stop ND filter. This neutral density filter facilitates shooting with a wide aperture in bright light or at a slow shutter speed.
The camera is compatible with the Frame.io Camera to Cloud service. Photo and video files can be uploaded directly to Frame.io, significantly accelerating the workflow from capture to editing.
ADVANCED MONITOR AND VIEWFINDER
The new 8 cm (3.15-inch), 2.1 million-dot, tilting LCD monitor features a redesigned user interface. To ensure an optimal shooting experience, the display of the shooting icons has been adjusted to the 3:2 aspect ratio of the monitor. The high-resolution electronic viewfinder with 5.76 million pixels and 0.84x magnification delivers an optimally corrected image and offers the best possible view of the subject.
The new Surround View function limits the shooting zone with semi-transparent areas or lines, depending on the aspect ratio. A lever can be used to turn this function on or off while looking through the electronic viewfinder, simulating an optical viewfinder with a bright frame that reveals more than just the actual image.
FAST AND PRECISE AUTOFOCUS
Whether for photos or videos, the GFX100RF offers high autofocus performance, ensuring a comfortable shooting experience. A modified algorithm enables improved autofocus prediction and more accurate face and eye detection. The camera also features AI-based subject recognition. Deep learning technology enables precise detection and focus of animals, vehicles, birds, and aircraft. In video mode, subjects can be tracked even more easily using touch controls.
4K QUALITY VIDEOS
The GFX100RF can record high-resolution 4K videos at 30 frames per second and 4:2:2 10-bit color depth. The default ISO setting of 100 enables recordings with a wide dynamic range and low noise. In F-Log2 mode, moving images are recorded with a dynamic range of more than 13 EV stops*4. The resulting video footage offers considerable creative freedom in post-production.
STYLISH ACCESSORIES
An aluminum lens hood and the PRF-49 protective filter are included. The filter, which is attached with a special adapter ring, provides exceptional weather resistance. The GFX100RF can therefore be used in both light rain and dusty environments.
A shoulder strap, like the precision-crafted lens hood, also complements the camera’s elegant design.
*1 Weight includes battery and memory card.
*2 As of March 20, 2025
*3 With a diagonal of 55 mm (43.8 mm wide x 32.9 mm high), the image sensor area is approximately 1.7 times larger than that of a 35mm format camera.
*4 FUJIFILM’s own measurements.
FUJIFILM GFX100RF PRICING
Price: €5,499
Available: April 2025
Color: Black or Silver
Preorder Options
- Adorama: Fujifilm GFX100RF $4899
- B&H Photo: Fujifilm GFX100RF $4899
- Wex Photo: Fujifilm GFX100RF £4699
- Foto Koch: Fujifilm GFX100RF €5499
It's too expensive to appeal to TikTok kiddies (unlike the X100VI). And for the general photographer it's too limited for that price. Half the price gets you a flagship mirrorless with an interchangeable pancake lens. So that leaves only small niches and that's wealthy street photographers, Uncle Bobs or Leica customers.
Fascinating though. I assume it won't cost much to make to Fuji, I mean, kind of take an existing body and weld an existing lens to it. They could even leave the firmware unchanged
Fuji is generally a low-volume camera manufacturer.
It should do fine from their point of view.
The Q3 is more expensive compared to the GFX10ORF, the name is somehow strange, you might think it’s a GFX100 with a Canon RF Lens.
It helps greatly that it is cheaper than a Q3 & Q3 43 with a 0.79x crop.
What is missed is a faster than f/4.0 lens and Image Stabalization.
Other than that it's a good successor to the GF670 from 2008.
- YouTube
GFX100RF Design Philosophy with Fujifilm's Justin Stailey | The PetaPixel Podcast
GFX100RF Design Philosophy with Fujifilm's Justin Stailey | The PetaPixel Podcast
Wasn’t sure if it was the actual camera or just a mock up at first
Switched it on and it was the real deal.
Nice light weight but the build feels a bit cheap and nasty.