Top Selling Cameras. Clearly shows Canon has no clue!

Craig
2 Min Read

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Stolen from 1001 Noisy Cameras
This sales chart is from North America. What I find surprising is where the D90 is placed on the chart. I expected it to be higher.

I spoke with 2 retailers in the last week and both said dSLR sales have been soft in general. There have been a few exceptions, both said the XSi was selling like gangbusters and they'd both sold their expected allotment of 5D2's. Both stores have D90's in stock as well as D700's, neither has ever run out of stock on the cameras. Economics?  or is the prosumer market showing signs of saturation?

The death of Canon doesn't appear to be imminent.

The Chart

B4 Now Camera Name Price
1 1 Canon A590 IS $120 (down $7)
4 2 Canon SD1100 IS blue $164
3 3 Canon D-Rebel XSi w/18-55 EF-S IS, black [Top DSLR] $655
5 4 Canon SD790 IS silver $205 (down $15)
6 5 Canon SD880 IS silver [Top Wide] [Hot] $267
15 6 Canon G10 [Jump] $464 (down $24)
2 7 Canon SD1100 silver $171
NEW 8 Sony A300 w/18-70 DT $600 (corrected)
7 9 Panasonic FZ28K [Top Hyperzoom] [Top Zoom] $303
8 10 Panasonic TZ5K $230 via Vanns
9 11 Canon SX10 IS [Hot] $373
NEW 12 Kodak C713 pink $80 (down $10)
14 13 Canon SD1100 pink $165
RE 14 Nikon D40 w/18-55 DX $440 (down $16)
23 15 Nikon D90 w/18-105 DX VR [Jump] $1220
12 16 Sony W120 black $149
13 17 Panasonic TZ5A $230 via Vanns
NEW 18 Canon SD880 IS gold [Hot] $266
17 19 Nikon S550 black $170
NEW 20 Canon SD990 IS black [Hot] $368 (down $9)
11 21 Canon SD1100 brown [Drop] $171
RE 22 Sony H50 $343
16 23 Canon 50D body only [Top Price] [Hot] $1371 at OneCall (up $36)
RE 24 Canon SX110 IS black $245
RE 25 Canon SD950 IS $300 (down $11)

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Craig is the founder and editorial director for Canon Rumors. He has been writing about all things Canon for more than 17 years. When he's not writing, you can find him shooting professional basketball and travelling the world looking for the next wildlife adventure. The Canon EOS R1 is his camera of choice.
13 Comments
  • That’s right – Canon has no clue! They’re selling a 5D2 (a 40D on crack) for $2800, vs a Nikon D700 (which has way more features) for $2300. Why pay more and get less, especially now?

  • nikon do you have buyers’ remorse or something. I get you are happy with the D700 and I think it has some amazing futures but for me the button layout is off and the Nikons feels funny.

    I want the 5D mark II and I could care less if your D700 has some features that the 5D II doesn’t have but If you are talking about money then the Nikon lens are a rip off.

  • That’s really surprising! I’m surprised the LX3 isn’t on there or any other dSLRs. Yeah the economy sucks, but the interest in photography is the exact inverse.

    Anyway, I’m wondering where it’s from-I mean other than N. America. I have a feeling if you took speciality camera stores (B&H, Adorama, Samy’s, Robert’s, Calumet etc etc) that the results may be different.

  • I come to this nice website to get info about what Canon is going to introduce to market. Not who is better than who. I can get that rubbish elsewhere.

    I own both Canon and Nikon Systems so brands dont matter to me.
    However, even though this is a Canon Site, its POOR form to mildly bash the other system(s).

    (showing a matrix that clearly states the D90 is outselling the 50D [similar price points & both new systems to market], yet in the same post suggest that ONLY 2 lousy Stores are not selling alot of D90s is lame reporting and incosistent.)

  • I think it’s a symptom of Canon bringing their cameras late to market. You see, Nikon has had more time to show off their ‘uber cool’ D90 and D700 (groundbreaking cameras), without any “destined evolution” mumbo-jumbo. As well, the 50D was a bit of a blunder – Canon already had a 40D with just a few less megapixels and an extra custom setting; there was no point to spend time making another of the same camera. If they left the 40D and spent time on making the 5D2 on par with the D700 features, then they’d be better off. Why make the same thing twice?

  • indifferent:
    There was no brand bashing. Merely stating a fact of things going on in retail at this moment. The 50D costs a bunch more than the D90, so it’s impossible to compare the two.

    What you can start to see is the prosumer market is either stagnant or stocks of the cameras are just low. When the D80 launched, it sold like gangbusters out of the gate. Again, I expected the D90 to do the same.

    In Canada, the D700 has NOT sold well. I’ve spoken to various retail outlets and they all say the same thing. It’s a $4500 upgrade for most people, and they look elsewhere or stick with their D200/D300’s.

    The stores I questioned are not “lousy”. Both are pro dealers and still in business, that says a lot.

  • I find it almost irrelevant without numbers comparing actual sales, also with the other cameras involved it’s not very useful.

    95% of the population will continue to buy the P&S cameras for many reasons, not the least of which are that they like the size/convenience/price and don’t need the control, flexibility or quality.

    I love dSLR’s and wish they were more popular, but the fact remains that they aren’t and never will be, no matter how many commercials Ashton Kutcher or Avril Lavigne are in.

    Also note that the colors of the cameras are split. I don’t care if a blue one outsells a green one. I also really don’t care that a body only outsells a kit with a $50 lens which retails for more than $100 more. I would be interested to know overall body sales of the major players.

    Let us not forget that at least as of right now the 5d2 is pre-release and the d700 has been out for about 2 months. Also similarly the d90 has been out for over 6 weeks and the 5d is about 3 weeks old – say nothing of their 30% price difference. These things matter when judging sales figures.

    This is all fine for dickwaving but doesn’t really imply let alone prove much.

  • Where are these figures taken from? I’ve looked and can’t find it. Is this just Amazon.com? Is it data from every camera store in North America? Or something else?

  • Perhaps a better metric might be the actual cameras in the field. Of the DSLR’s XTi and XT dominate flickr. Followed by the D80 and D40 – it definitely requires a full life cycle to crack the top, but the 40D has only been out for a brief while relative to the rest of the list.

    http://www.flickr.com/cameras/

    The market is going to feel a big hit this winter with the economy in the crapper… expect to see a more conservative canon and nikon going forward. Now is the time to push $500 entry models & P&S’s at Walmart rather than $2500 semi-pro models at smaller retailers.

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