CES 2012 Cool Stuff – BETA Shell Cases

BETA Shell Cases
The first product I hadn’t seen before are the BETA Shell Cases for lenses. They have no distribution in Canada, so I’ve never had the opportunity to run into them in stores.

For those that don’t know, they’re basically indestructible cases for individual lenses. They’re priced extremely well and are easy to use. They’d be fantastic for people that take their lenses into areas you don’t want to drop a lenses. They’d probably also make the shipping of lenses safer for rental businesses and the like. I also think this would be a better solution for me over a Pelican style case with a foam insert, as I don’t carry the same lenses with me on each trip. You can also fit these into your camera bag and have exceptional protection. Each case can also fit multiple lenses in your collection.

Each and every case is made in the United States, as they’re based in Portland, Oregon. The price value of these things are almost shocking. They don’t have a single lens case over $90. They’re also looking into products for the supertelephotos in the future.

The BETA Shell Booth @ CES 2012

From betashell.com

Rigid, water-proof, and shock resistant – our patent pending BETA Shell™ protective cases are constructed unlike any other case.Our cases are designed to provide a lifetime of unsurpassed protection to your expensive photo & video gear. Now you can travel in the harshest conditions and the most extreme environments with complete confidence! Travel with us, travel protected!

They have cases that will fit lenses up to the 70-200 f/2.8L IS II and 100-400 f/4-5.6L IS without the tripod ring attached.

See the full line of Beta Shell cases at B&H

Visit BETA Shell at www.betashell.com

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