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Messages - ralphw

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Canon General / Re: Canon's MAP Pricing Goes Into Full Effect Today
« on: November 01, 2012, 09:20:23 AM »
In the USA manufacturers can implement MAP's but - "when implementing a MAP policy, it is critical to establish a policy that controls the price at which products can be advertised but not the ultimate price at which the products may be sold."

This quote if from an article concerning U.S. Antitrust Laws (Sherman Act)

Link:   http://www.scottandscottllp.com/main/minimum_advertised_price.aspx

I have purchased equipment from retailers below the MAP several times. I call them and ask for best prices, package deals, etc. The MAP price is for advertising, not for the ultimate selling price.

Regards,

-R

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