Resolution aside, I think the specs make sense. I find it hard to believe that some would be "meh" about a camera with 65 all cross-type AF system! That is huge!
The 10fps is awesome. Not quite as awesome as the rumoured 12fps, but still superb. I wonder if the dichotomy relates to a latent engineering capability in the camera? It's possible they engineered the thing to achieve 12fps, then firmware limited it to 10. Then if a competitor starts to close in on or exceed it's frame rate, voila--a firmware update brings you to 12fps (or faster).
It's not about marketing, it's about economics. And not alienating those Pro's buying your top end kit.
Sony already dropped a crop camera with 79pt AF system (granted, not all cross-type, but still excellent by all accounts), 12fps burst, and a better sensor earlier this year for less than $1700. There is no reason that Canon should be falling behind Sony of all companies. As others have said, this is basically the bare minimum that Canon could come out with as an update to the 5 year old 7D and its really just iterative and not revolutionary. It will really depend on the asking price whether this is a good camera or not. At $1500 this will be fantastic. At >$2000, not so much.
I was kind of hoping that Canon would have built a 7DII that would make me seriously think about upgrading from my 1DIV but this spec list, if true, isn't really tempting me. Also, I'm pretty amused at all the people on this forum who have said that marketing guys have no sway over the engineering department now sagely acknowledging that they are probably purposefully gimping frame rate purely for marketing reasons.