« on: September 03, 2011, 06:15:30 AM »
Whilst I too acknowledge the principal of using less sensor types, will equate to greater profit returns, I don't really feel that using the same sensor long term in three ranges as being reasonable to the market. The 7D will be on a longer product cycle than the xxD range, the xxxD on perhaps an even shorter cycle. We may be entering into a new age of reusing sensors in new models, but consider the market will find it hard to swallow, which leads me to believe that the step up in sensors may well be slowing, but there will need to be a difference between the models ultimately, but don't see an issue with a lesser sensor being used in a higher end product, if that product offers other advantages.
The concept of the new 12mpx sensor for the 1100D, rather than using the older 12mpx design from the 450D suggests to me that Canon aren't really that worried about having multiple sensor lines and that the ceiling on 18mpx sensors has been fixed by the 21mpx FF sensor, which had the APS-C range started to pass, questions would have been asked about the FF product especially considering the pixel density is less by a great factor.
The term amateur is interesting here, there is a school of thought that suggests a professional will buy a 1 series camera, because the revenue stream will fund the more costly professional product. I'm reading more and more about professionals using 5D's for weddings, they have been a landscapers favourite for some time, using the 7D's for sports, here the advantages clear to me, the 7D is a crop, thus gives more in the long end for professionals wanting reach, getting away with a 300mm rather han the cost of a 400mm... the cost of the 5D is such that you can have 3 cameras for the price of one professional product.
Times are getting hard, people are looking at ways of cutting their outgoings, one such way is to spend less on photographers at weddings, portraits, landscapes etc, photographers are having to cut their costs to win work, one way is to put off that replacement body with something that doesn't cost as much, replacing one of your three cameras every year with something that will do 99% of what you need could save you Â£1000's each year.
I'm looking forward to where the lines go, my opinion is obviously differen to others, let's agree to disagree and wait for what happens ;-)