And all the people screaming about wanting RAW always seem to forget the fact that RAW files are massive and require lots of storage space (both for shooting and storing) and computing power. You can drop MJPEG files from the 1DC straight into Premiere and it will run without a hiccup. I mean it's nice to have raw, but even if I had a camera that did shoot it I'm sure I'd only use it a fraction of the time.
If you can spend $12K on a camera, then you can spend $3K on a computer setup that eats RAW video for breakfast.
I agree that the 1D-C priced for novelty, because no other camera does quite what it can do. However, I think that 4K doesn't provide the same post production IQ potential as RAW. 4K does allow you to re-frame shots, but until people start watching things in 4K(or even then noticing the difference), the novelty of the 1D-C looks more like a gimmick.