Holy crap, it's real!
http://usa.canon.com/cusa/professional/products/lenses/ef_lens_lineup/lens_wide_pro/ef_24mm_f_2_8_is_usm
And yes, it's EF. As I stated on the page for the new EF 28mm f/2.8 IS, the long drought of Canon non-L primes is finally coming to an end!
I want a 24mm prime for two reasons - shoot in low light situations, and panoramas using a tripod. I've considered buying the 24mm f/2.8, but the max aperture and IQ at corners made me decide against it, and wait for Samyang 24mm f/1.4, even though it's fully manual.
The new 24mm f/2.8 IS USM is as slow as the 24mm f/2.8, and from the MTF it appears to me the corners wouldn't be significantly better, so I'll pass. Had Canon made a 24mm f/2 USM with good corners, I would have bought it.
So, with all due respect to "up to 4 stops of shake correction", I'd rather keep on waiting for the Samyang f/1.4, and gain two stops aperture.
With this trend, the most I'll spend on the new primes would be to upgrade to 85mm f/1.8 IS USM & 50mm f/1.4 [IS would be nice] non-micro-USM.