If I am not the shareholder of Canon, why I care much about their sales figure, I don't get a cent from them. So I don't care about who out sell who as long as one of them still produces something to suit my needs.Nikon and Sony have completely out foxed Canon.
Totally irrelevant. What matters is if they out sell Canon. For the past several years, they have demonstrated a complete lack of ability to do so. Keep in mind, superior technical specs aren't the whole story - if they were, Betamax would have beaten VHS.
EDIT: Not that I'm saying Nikon or Sony have superior technical specs...
Canon got a top-ace sales and marketing team, they also have a good reputation from offering excellent things to pros, no one denies this.
Superior sales record aren't the whole story especially we are just consumers.