Surely they wouldn't price it above the 6D?
Of course they would ...
Of course they wouldn't.
The 7DII will be cheaper than the 6D. That's for sure.
There's a reason the 6D is named '6D': to signify that it is positioned above the 7D.
The marketing message here is that a FF camera is a always a step up from a crop camera, regardless of specs.
This message is needed to assert the premium-ness of FF; without it, it's hard to charge a (hefty) premium for FF.