I'm constantly amazed by this attitude about noobs buying nice equipment....why not buy the best that you can afford when getting something...?
It's great if you've got a steady cash flow coming, as long as a beginner is not confused by the camera's options (but I doubt that even if Canon marketing uses this as a reason to cut features - like Apple computer mice with just one button).
The problem esp. with camera bodies is that when you max out your budget for some time to come with a medium or high-end body, a beginner is likely (= probability) not using the full capability. I for one am happy not to have bought the 7d two years ago, looking back at my shots I wouldn't have really profited from the added features, and now I could spend the €700 saved back then on a (better) ff body - it's just the price difference between a 5d3 and 6d.
Last not least, "the best" isn't necessary the most expensive, esp. when considering size for transport and weight - a beginner might have much less fun when dragging around a 5d3+70-200/2.8 than with a 6d and lighter lens. Ymmv of course.