« on: November 06, 2012, 01:54:20 PM »
For many years, it has been argued that people who buy Macs, and more recently, iPhones, are paying more to get less. So maybe it's the same silent majority that has made Apple the largest company in the world...
"Two mouse buttons confuse me" Mac-users aside, iPhones offer not less, but more for more money: fast hardware, more apps, a fine-tuned integrated and *working* ecosystem, better usability, better os upgrades (unlike Android). And unlike Canon Apple makes their customers go ecstatic with each and every product, while Canon just manages to make most people I know shake their heads in disbelief.
But the main difference is: Apple is way more innovative while Canon is the most conservative company I can imagine, the current Canon execs would get fired @Apple in no time. The only strategy I can see from Canon atm is to make people believe "it's expensive, it has to be stellar".