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EOS Bodies / Re: Why did Canon Release the 5D MkIII (pure conjecture)
« on: May 03, 2012, 03:52:50 PM »Canon [is] technically unable to solve it with their sensor technology.
This.
The thing about competition is it spurs innovation. The fredmiranda.com d800/5D3 comparo speaks volumes to the advancements Sony/Nikon has made with respect to DR. Those shadow recovery samples are simply mind blowing. Comparing to the Canon images, it's clear they are still languishing a few years behind in that regard; and there's no amount of spin that Canon fanboys can pile on to change that fact. Canon simply couldn't pull off the same improvements in time for the 5D3.
Hands on samples/reviews/comparos are now all over the internet, and Canon has been made well aware of where they stand ... and you know damn well they are pushing their engineers for improvements. They simply have to - waiting another 3 years without offering some type of serious update in sensor tech will put Canon in trouble with the large-format-print/landscape/studio crowd. They are already causing too much confusion with their convoluted lineup of bodies and their heavy push into cinema - where they still aren't being taken seriously. It's time they get back to the basics of making great still cameras, and I'm assuming they well.
Don't worry - Canon will respond. Just be patient and give them time. Their sensor upgrades are coming. At least, I'm putting my faith in them that they will be.
