« on: November 09, 2013, 05:52:42 AM »
By the numbers:
- Nikon reported a 1H-FY13 (Mar-Aug, 2013) drop in y/y unit sales of dSLRs of ↓28.5%
- Canon reported a 2Q13 and 3Q13 (Apr-Sep, 2013) drops in y/y unit sales of dSLRs of ↓4% and ↓3%, respectively
So for a similar 6-month period, Nikon had an 8-fold greater drop in unit sales compared to Canon. Nikon's already-lower dSLR market share is dropping fast...
Actually, according to this article, the situation is a bit different:
Canon has sold 23% less cameras than a year earlier, Nikon is down 18.2%, and Sony and Fujifilm are each off about 35%.
I would argue that a year-to-year comparison is more reliable than a quarter-to-quarter one.
First, it is tough times for any expensive luxury item, so everyone is hurting on sales. Its sad to see Nikon hurting so much, they seem a bit dysfunctional and keep casting around seemingly at random looking for a winner.
The crysis hurts middle-class people, who buy consumer- and middle-range products. The market of luxury items doesn't care because its customers in most cases have not been not affected. It's not a coincidence that both Canon and Nikon are trying to focus on the "high-margin" markets.