You'd think they'd put AFMA in it. It counts as a good user feature but really it also helps Canon increase user satisfaction by letting owners fix any minor manufacturing boo boos themselves.
Why wouldn't they do that? Otherwise most people with slightly out of whack lenses or bodies just suffer with it and tell people their Canon just wasn't very sharp. Maybe they buy a Pentax next time.
Then others have to deal with the hassle of sending their body and one favorite lens off for adjustment at Canon which is no fun for either the owner or for Canon, and it is all avoidable if they'd just include AFMA.
If the ketchup companies are smart enough to add "shake well before serving" to their labels, so that the user is more likely to have a positive experience with their condiments, why would a camera maker leave out AFMA?
If I were canon, the thought of allowing afma to the mass population of ma and pa photographers would be terrifying to me and my call centers. Afma is a great tool for those who know how to use it, but any increase in my call center activity would reduce my profit margin on the rebel line. Enthusiasts, sure offer this option to allow them to grow with their camera. Most who can afford a single digit model probably have an idea of what they are doing. Mainstream usually has no clue what they are doing, but they don't know it. All they know is that if they screw it up, it would be canon's fault for making such crappy gear and social media would spread that word.
If anything, it might reduce calls, since it is VERY common that lens and body are not matched and at least this might allow a few to get things matched. And it's just NOT rocket science, it's ridiculous how fearful everyone has become of any with a hint of tech over the last couple decades, everything has been dumbed down and then dumbed down some more.
And if someone is not capable of resetting to zero, if they mess it up, then they are not capable of using a DSLR in the first place. I mean how hard is it to simply hit reset or place MFA back to 0? If you can turn the knob to +3 or -3 you can also turn it back to 0.
I utter nonsense your utter nonsense. You would be surprised that what you and I would take for granted would cause chaos for others. I understand that you are proficient with your equipment, and that's fine. I also agree with you that more and more equipment, no matter what it is, appears to have training wheels attached to it. There is a reason for this which was explained in my previous post.
Let me approach it from a different perspective to explain my point. If my parents wanted a new PC, there is no way I would ever let them have a machine with Linux on it. EVER! If they are somewhat proficient, then Windows is fine. If they had no clue what they were doing, then I would buy them a Mac. Btw, I'm not ragging on macs - they just happen to be the easiest computers to work on.