« on: September 08, 2014, 06:01:35 AM »
Just because the EOS M system is distributed in Japan doesn't mean it's selling like hot cakes there. I don't have exact figures (which I would be curious to see) but of the professionals I know in Japan, none of are on board with the EOS M.
When I travel to Japan (fairly often), I never see the EOS M making a big appearance in camera stores. The Kiss (aka Rebel) series always have entire aisles dedicated to them. The pro series gear usually has 2nd largest appearance, and in fact, I barely recall seeing any EOS M appearance. I'm sure it was there, I just didn't notice it.
I don't think that's surprising as the camera nore the system as a whole seem to be aimed at professional use.
I think you can see from those sales figures that the Japanese mirrorless market is very different to that in the west. Beyond being vastly larger its also stratified more like DSLR markets with entry level cameras selling more, its only in the much smaller western market that higher end mirrorless makes up most sales.
That's the big mistake in a lot of market analysis I see, people take the Japanese figures for total sales but then consider that those sales are similar to that which we see in the west. The big difference I think that potentially makes is that very small viewfinderless mirrorless sales are arguably not cannibalising the DSLR market as much as higher end sales.
I think the picture you get is less that the Japanese are "ahead of the curve" in switching from DSLR's to mirrorless and more that a larger percentage of the Japanese population value quality enough to buy a camera with a larger sensor. A lot of Japanese EOS M users would I'd guess be the equivalent of people who might just use a basic compact or a phone in the west not those who would buy a DSLR.