« Last post by ahsanford on Today at 05:23:19 PM »
I'm just thinking, folks like us do huge amounts of our own research before buying our gear so why would Canon put a pre-production model into the hands of a less than capable reviewer, such as Gizmodo?
As stated before, large gadget/tech sites like Gizmodo, Engadget, Wired, CNET, etc. have massive readerships -- likely far in excess of even the most visited photography writing sites/blogs. So I'm not surprised at all that they got a pre-production model. I'd imagine that tech editors at other established institutions like Consumer Reports, NY Times, etc. were given early access as well.
To answer your question, why does a great band with a loyal fanbase choose to tour as an opening act for a much larger band? Exposure, exposure, exposure. Canon didn't need to push much message at folks like us -- I'd gather some 50% of the CR forums' folks who were in the market made a call on buying a 7D2 solely from the spec sheet being confirmed by Canon's announcement, while the rest of us are waiting for detailed reviews.
Remember, Canon doesn't need to court us, it needs to court new users --> enter broader appeal tech sites like Gizmodo and company to push their message further.
Not everyone who sees pre-production equipment is a legendary safari photog or Olympic sports shooter. There's great value in seeing the market for what it is -- lots of different shooters with different needs -- and sampling your wares with them prior to launch. Now I doubt a lower-on-the-totem-pole sort of reviewer/blogger could offer major feedback that would change the design, but I imagine that they would be excellent guinea pigs for sizing up marketing messaging, prioritizing the most impactful / least well understood features, etc.