The bottom line is that if you NEED something with better IQ/DR/resolution than a 5D3, there's nothing to lament or debate... just go get it. But that doesn't render the 5D3 a terrible camera. It can be a great performer (in the right hands, in the right circumstances), especially for the price.
Hi sorry I was not able to watch this comment.... guess the point I was making is that if you buy a 5D3 and then go for a ninja or shuttle or whatever to use the HDMI all you will get is 1080 in 8 bit 4.2.2. To get there you would have spent more on the 5D3 and the Ninja than a BMC Production camera. OK both need solid stste drives and batteries, neither will work for long on the on-board power. The Black Magic however will shoot 4k 10bit 4.2.2 for your quick stuff and RAW if your after a lot more. So how can you sell anyone interested in Video the idea that archiving clips on 1080 , loosing the ability to reframe/zoom within your footage, shoot true 10 bit and have RAW if you need it at the same price is not a no brainer
Sorry I think BMC don't have the 100,300, 500 1Dc to protect and a marketing department to hold back the chances of Canon being able to compete. Truth is if there were no Magic Lantern firmware updates to worry about, no BMC to chase I don't think Canon would be producing this firmware in anything like the same way.
After all the "quality" measures have been pondered, lets not forget the global shutter and the pleasure of being able to pan in an urban setting without fear of the straight line !
See the danger here is for a company that seeing the changes to come has begun to talk of conversion of 4k footage for stills, prints, weddings , magazines , brochures and all manner of old school stills uses ..and then sadly lost the grip on the very future they have shown !
Thank you SEGA for Sonik and the market you created for XBOX !