Thanks, Haydn. Interesting, for a bit of transparent marketing puffery.
If someone will give me a 5D2, I'll run a more realistic (and documented) test. Oh, I'll need an iPhone too. I'll throw my android phone into the mix for added appeal.
From what I can tell, the serious bulk of image sensor development is going on in the phone world -- in contrast to the camera world. Phones are not only a huge market now, but the future is a consolidation of discrete devices now nascent in the threat phones are giving the point & shoot camera business. Given technological development, I'd guess in 10 years there will be one device (who knows what the marketers will end up calling it -- hand me my platypus, please) that does everything well just about everywhere. The combination of sensor and software development may well eliminate the need for all the "glass" we currently covet -- and are limited by with today's DSLRs. (Who needs $10,000 tied up in various lenses when a sensor and software outperform all that expensive glass?) Today people are hauling around iPods, iPads, GPS units, mp3 players, P&S cameras, video cameras, binoculars, medical alerts, voice recorders, radios, paper & pens, and who knows what else. The marketers want technology to replace all that stuff with one device. Sensors, processors and programming (software) are the keys to this advancement.
Anyway, if someone has an iPhone and 5D2 to donate for the test, let me know.
Beam me outta here, Scotty!!