There are WAY too many 7D users complaining about the noise.
There are also way too many people who spend all day studying mundane snapshots at 100% so they can fight about equipment in online forums. Personally I'm far more interested in the opinion of photographers making prints and online galleries, i.e. producing and viewing photographs at normal sizes for the purpose of enjoying photography.
How do you sharpen the subject without sharpening the noise too?
One technique I occasionally use is to apply sharpening from within Noise Ninja, apart from any separate NR step. I turn down the noise sliders so that they just balance out the sharpening. As long as I balance the two correctly it ends up working pretty well and sharpens detail without enhancing grain or excessively smoothing anything out.
Bottom line, viewing the 7D at 100% is SAND PAPER. http://web.canon.jp/imaging/eosd/samples/eos7d/downloads/001.jpg
Bottom line is you don't know what you're talking about.
The proof is in the pudding.
Agreed. Which is why nobody talks about noise while looking at my 17x22" portfolio. I make prints. I don't spend hours obsessing over 100% views. You would be shocked at how much noise is literally invisible even at larger print sizes. As my post processing has improved I have reworked some images to further reduce noise, only to see no difference in a 24" print.
Obsessing over 100% views is the height of ignorance. A 100% view means nothing outside of the context of the total resolution and maximum possible print size. It's like looking at 35mm and 4x5 film under a microscope and saying 4x5 has just as much grain and softer details. Then spending all day arguing in forums that 4x5 is no good and people should just use 35mm. A person who did this would be laughed out of the forum for failing to realize the context of the microscopic view, and the fact that 4x5 can make much larger prints which will be sharper and cleaner than any 35mm print.
Yeah, these arguments about noise at 100% look that stupid.