Why so many studio photog haters?
I'd pick this camera up for general use & events, but for the studio it's a pass.
Yes, it IS about MP. A 36+ MP camera would put many of us studio folks closer in the race with the MF studio photographers, at the lower end of course. But still a foot in the door without having to shell out 50k-100k+ for MF cameras, digital backs, and new $$$ glass.
I guess people just dont understand that higher end ad agencies REQUIRE at least 30mp photos (some 40+). They need the ability to crop and scale how they wish without loss in quality. They want the images for a variety of uses as well, magazine, billboard, etc.
I would take a 5dwhatever with 1 central AF point and 100 iso only. Now, occasionally, I rent an old PhaseOne setup from a local semi-retired fashion photographer, which cuts into my budget, and my savings for my own system.
A high MP 5d would allow many of us to use our existing glass, and open up doors to better paying jobs without selling our homes. It would also allow us to save up for that MP gear for a few years longer. I do think I will eventually need to switch to MF at some point if the higher paying jobs increase enough to justify the leap (and it's a huge leap). My own business model is based on clients first, gear second, not the other way around. (Except when first starting out of course).
The 5d USE to be a lower cost (compared to MF), high MP, studio/landscape camera until the 5d2 made it into something different. Which is all fine and good, its a nice multi use camera but I dont need the higher isos or fps for my job (personally I would love it).
I really hope we see a line split between 5d event/low light lovers & 5d Studio/landscape folks. I may even by both and a new 7d for birding (one camera to rule them all is a dream).