Still talking about the sensor......
There is much improved in the 5D Mark III to give us the shot we want...
And that's what counts.
Ah yes, the sensor.. Kind of important, don't you think?
While the 5D3 might be a great upgrade for people coming from the 7D, XXD, or the rebel line, it is a very underwhelming and disappointing upgrade for the 5D2 crowd.
Not everyone wants to pay 3500 bucks for fixed AF, ratebutton and more FPS.
That's your opinion and you are entitled to it, but I wouldn't lump the entire "5D2 crowd" together. I disagree that it's underwhelming and disappointing. I have two MKII's and as a camera the MKIII is a huge upgrade. This isn't film, a DSLR is a system and should be looked at in that way. A camera(now) is more than JUST it's sensor. I'm not saying a bad sensor won't ruin an otherwise good camera, because it can, BUT the MKIII does not have a bad sensor. Like a lot of people, I never had a problem with the sensor in the MKII, I just wanted it in a better "camera".
I totally agree here. I think the 5D III is actually a pretty stupendous upgrade overall for the "5D II crowd" at large. There are so many things that have improved.
I think the 5D III comes off as a disappointment to those who were really hoping that Canon would finally improve their DR and offer another boost to MP. I'm not saying 22.3mp is bad, most certainly not, but there are some large groups of photographers who do/did use the 5D II for landscapes and studio work, and something along the lines of 28-32mp with better DR would have serviced their needs much better. As it stands, at the moment at least, Canon users in those groups have just been left in the lurch..so to say. I guess it should also be noted that such a camera could still be released by Canon...there is still plenty of 2012 left, and the rumors about a 40mp+ megapixel monster from Canon are still flying.
I am not sure I'm particularly confident Canon can really produce the same kind of technological excellence as the SoNikon alliance is currently producing, though. Canon has demonstrated a lack of interest in really competing on the technological front for quite a number of years, and I am not really sure they have any interest in producing things like sensors with better DR or AF systems that support f/8 AF points. Those facts are very sad and somewhat disturbing for Canon users who need those features. Switching brands is not an easy, fun, or in most cases worthwhile thing to do, but Canon will start leaving many groups of their users with little other choice to get what they need in the long run if they don't really start making some improvements, and stop producing technologically disappointing "toddler steps" forward with their IC design. Their cameras are certainly capable...every DSLR on the market today is unbelievably capable...but stagnation is never a position you want to be in, and skilled photographers can always make use of improved technology.