The biggest selling compact camera is the Fuji x100v. The series has been great for Fuji, with many x100 users adding a Fuji MILC when they decide they need one. I know Canon wants to get the vlogging market but there is still untapped potential in small viewfinder cameras as illustrated by the success of the x100v and resurgence of film cameras, also with young people.
To date, Canon's Powershots do not compete imo. The closest they came was the G1xiii, but you could say it is too big for a compact, not much smaller than the R50 (or older M50) although it does have a useful built-in (leaf-shutter improved) flash.
If you want a genuinely small pocket APS-C camera, you have to choose a Ricoh GRII (with flash) or a III/IIIx without flash. Your next best choice is the 1inch sensor Sony RX100 VI or VII, which both have pop-up viewfinders, and are a bit too heavy versus the Ricohs at around 300g.
The alternatives from Canon are just not that attractive for real photographers. The G5xii is even heavier at 340g, and has a clunky evf. The G7xiii and G9xii are brilliantly sized for the pocket, but as they lack an EVF there is no good reason (at least for me) to use them over a decent smartphone.
Please Canon, make a G5xiii, G7x4 or g9x3 with a prime 35mm lens, 1 inch or APS-C sensor, good controls and a fixed, lovely-to-use EVF. Shrink the rear LCD. Steal x100 and Ricoh GR market share and work to meet the needs of the post-smart-phone pocket camera market which has untapped potential with people wanting better than a phone but not wanting massive equipment all the time. There has been a resurgence in film cameras for young people. They have a viewfinder and no screen. It's so frustrating that there is no mini x100 on the market with a viewfinder...
If Ricoh brings out a GRiii x with an EVF, I would carry it over an iphone or Fuji x100...