This highlights the different in mentality as well. Young people aren't on facebook anymore.
https://sproutsocial.com/insights/new-social-media-demographics/
And Youtube is essentially the most popular of them all with about 93% of Americans using Youtube vs 67% of Americans using facebook.
I think that is the big disconnect with some of the views on this forum. The fact that we're on this forum means most of us are older as young people don't use forums. So a group of older mostly Canon users aren't really going to identify with the newer trends. Heck I haven't heard any new good music for at least a decade
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Sony, propaganda or not, is going to where the younger audience is and trying to address their needs. These people are trying to be the next Youtuber or Tik Tok sensation. They want images and vidos that stand out from smartphone footage. For example gimbals have risen in populatiy. Sony realeased dynamic active stabilization where the camera crops in but gives you smooth footage without the need for the gimal. Then they just sell more wide angle leses to compensate for the crop.
So now you can buy the ZV-E1, a full frame smaller version of the A7sIII ($3400) now for $1900, put the 16-25 f/2.8 on it for $1100 and you've got a budget video set up at $3,000 with similar quality of what a pro would spend over $6,000 on in an A7SIII, 16-35 Gmaster and DJI gimbal.
And this isn't just Sony. One of the hottest cameras is the DJI Osmo Pocket 3. It's essentially a camera with a 1" senser so it'll have better quality than a smartphone but has a built in gimbal, connects wirelessly to DJI mics, easily records vertical video and still fits in your pocket. Its hitting the market that Canon was trying to with the V10. On the Sony side it competes with the ZV-1 and it is clearly a better product and shows that DJI is currently out thinking Sony in this regard. Just a year ago I would never have thought that DJI would be able to make a better 1" sensor camera than Sony. It's not hard to imagine DJI could make a "pro" version of this and move up the chain and eat away Sony's apsc cameras geared toward this like the ZV-E10.
In 10 years I could see Sony/Canon fighting off DJI more than each other.