1D Mark IV

Craig
1 Min Read

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Coming Soon?
Jeff Brehm, a photo editor and photographer made this statement on the sportsshooter message board.

“I won't say who told me … but a well-placed person at one of the site sponsors told me last week that the new Canon Mark IV is coming out next month.”

Canon Press Event September 29, 2009?
From the world of anonymous. Someone is claiming they've been invited to a Canon press event on the 29th of September to see one of Canon's “biggest and most important launches in history.”

http://translate.google.com/translate?prev=h…….

thanks Fredrick & Andy

Forum: http://www.canonrumorsforum.com/index.php?topic=276.0

cr

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Craig is the founder and editorial director for Canon Rumors. He has been writing about all things Canon for more than 17 years. When he's not writing, you can find him shooting professional basketball and travelling the world looking for the next wildlife adventure. The Canon EOS R1 is his camera of choice.
155 Comments
  • Oh, we would like nothing more than this to be the biggest launch in history… ;)

    Canon models are definitely engineering marvels. It even feels like Canon appeals to the more engineer-type photographers. Maybe I’m alone in that, but regardless, I don’t think any of us would mind a kickass new 1DMkIV.

  • I’ve followed this summer’s rumors and announcements, but it’s a first for me having never done it in years or release seasons past. I’m curious though, how often does Canon announce new lenses? I’m satisfied with my 5D2, and I’m not (financially) interested in the 1D4 at this point, but would a press event like this typically involve more new lenses being announced as well, or just the 1D4? I’ve had my eye on the 135 f2 L, and while I wouldn’t necessarily mind getting one now with a new one coming out next year with IS, I’d definitely have buyer’s remorse if the IS came out a mere month later. Not point in not getting a great lens if the upgrade is still a year out at best though. Anyway, I’m just curious if those rumored 70-200, 135, etc. rumors still held a chance with this new rumored 1D4 announcement.

    Obviously anything can come at any time, but in general, when and what kind of announcements are made throughout the year from Canon? I got the impression there’s usually the summer announcements with September releases and the winter announcements with February releases. Is that about right? Thanks.

  • i was on a photo shoot this week end with a professional photographer who believes the 1D mkIV will be launched for the olympics and it is gonna be FF
    he also believes there will be no more 1ds ans 1d only one pro body

  • I was considering a 7D as a backup wedding body to my 5DII, but depending on how amazing the 1DIV is, I may just get the 1DIV instead.

    It’s all about the low light, I hope Canon gets that part right.

  • “biggest and most important launches in history.”

    FF 1D, 24mp @ 5fps, 14mp @ 12fps. That would be my biggest and most important launches in history.

  • What’s the difference between the 1D3 (APS-H) body and the 1Ds3 (FF) body? Other than the sensor, that is?

  • A Canon Snr VP was interviewed a year, or so ago, on national TV, in Las Vagas, and said the APS-H had run it’s course. The D3 had just been announced…..from that I deduced the eventual 1D Mk4 would be FF. I think wishing the 1D Mk4 will be APS-H is a very sad nightmare and it will doom the Mk4 to failure. The D3 is just too good and very fast.

  • Looking at the 7D, its clear that any further 1D-series body will be FF. the 7D has the small sensor market (or soon will) all wrapped up for those with cash to spend.

    I’m sure with dual digic IV chips (clocked faster than the ones in the 7D) it can meet or exceed the 1D3 framerate at up to or beyond 21MP. We’ll see.

  • It’s comming with APS-H. FF come’s later.
    Canon fights his way and does not copy Nikon with selectable crop, this is better for us Sportfotographers:)

  • – Dont crop (FF)
    – Selectable crop (ala Nikon)
    – 1.3x crop (1DIII) (but doesnt allow you to use wide lens…)
    – Post crop (Photoshop)

    Its “all” the same!

    The next 1D needs to be FF. That way you can use wide lens if you need, yes, even for sports. After, if you want to crop for better framing, crop the FF image to whatever you like…

  • – Dont crop (FF)

    – Selectable crop (ala Nikon)

    – 1.3x crop (1DIII) (but doesnt allow you to use wide lens…)

    – Post crop (Photoshop)

    Its “all” the same!

    The next 1D needs to be FF. That way you can use wide lens if you need, yes, even for sports. After, if you want to crop for better framing, crop the FF image to whatever you like…

  • APS-H for 1D is fine.

    Problem is, we have only 1 pro FF body and that don’t have high ISO.

    I need pro FF body with high ISO/decent reso, just like D3.
    Sad thing but Canon ignore this.

    Canon should learn from PhaseOne, their Pixel Binning is one of solution. So 1Ds will be more useful.

  • +7, not EVERYONE wants full frame. Buy a 5D for the times you need full frame. Who needs full frame for sports? Blah!

  • Straight from lens to paper without the need for a camera? This could revolutionise wedding photography.

  • Yea right. I forgot D3 also, it has 11fps.
    It’s DX crop mode but mirror displacement is the same.

    So why they stay at APS-H? Sensor cost?

  • APC-H is what I can Afford.
    New 1D is gonna rock tho, its going the have all the 7D features and More!

  • Well, 1.3 crop and 12 fps is hardly one of the “biggest and most important launches in history.” He also has there being no more 1Ds and suggests they might demote their top flagship camera down to the 3D, you know, because real pros don’t want FF aparently. Not exactly a credible source of info there.

  • Even this doesnt make sense… Canon sell a FF body for 2600$… The 5DII.

    I think they stayed APS-H because of the sport guy and birders. But they have a crop camera now with semi-pro AF. The 7D.

  • But people on this rumor site have decided pros don’t want FF, and the 1Ds is going to be demoted to the 3D. APS-H will be the only pro camera in the world with not one lens designed for it. That is why Canon is saying its one of the “biggest and most important launches in history.” Canon will be the new pro-dufus camera company.

  • Haven’t you heard? People on this rumor site have decided FF is not wanted by pro photographers. So it doesn’t matter what a Snr Vp at Canon thinks.

  • I cannot seriously believe that Canon give a stuff about birders any more than any other segment. And the only sports shooters that they’ll care about are the big names and those working for the agencies/publishers.

  • +1

    Next 1D should be FF and should have more or less the same changes we´ve seen in 7D. 100% coverage viewfinder, built in LCD overlay and so on.

  • LOL If you were a real sports photographer you’d know 1.3 crop is a disadvange to most pros who can get close and on sidelines. It’s the amatures who shoot sports from the stadium seats who think crop is a pro feature.

  • I’m pretty sure almost every DSLR on the market from APS-C up counts as an “ISO” monster these days.

    I used to shoot weddings with Fuji 100 and 200 rated films. Even in dark churches. Handheld using ambient or with flash.

    Yes, clean high ISO is great, I won’t deny that. I love being able to take shots at 1600 and know I can still get a print out of it.

    But do you really, really, absolutely NEED it?

    The way people talk about high ISO it’s as if God rolled back ambient lighting across the universe by 3 EV

  • Exactly! 1.3 crop is for pros, FF is for rich amatures who buy their way onto sidelines and bribe sports officials to get them close so they can use their crappy FF cameras like the D3. Real pros shoot from the stadium seats with APS-H pro bodies! Us real sports pros demand APS-H, the only pro camera in the world with not one lens designed for it! Let the FF amatures go home and get off the sidelines and stop blocking our shots from the stadium seats!

  • Haven’t you heard; this camera will be used by a lot of Pros not just the few on who have nothing to do but write on Forums !!!

  • I think this is the biggest reason the APS-H should die. If you’re canon, either design some lenses for the APS-H, or kill it. Even the micro 4/3s systems have two or three lenses upon first release.

    in general I have no problem with the concept of APS-H, it’s a balance between APS-C size and cost versus 35mm IQ and DR.

    however, in reality, its a road to nowhere unless Canon commits to a third set of lenses; which it is highly unlikely to do

  • Well, the sun is slowly dimming! If they don’t give us perfect clean pictures at ISO 128,000 soon we’ll all be in dire trouble.

  • Maybe I should go shoot some flowers, or maybe an ant farm, and let all the real pros here talk about how wonderful crop sensors are, because they didn’t get it in the 7D, the 3D is now going to be crappy FF, and some guy spilled his beer on their 1D while climbing over his stadium seat.

  • I think this press event on the 29th of September is an introduction of the new FF video line from canon…

  • Yeah, I was thinking part of the reason for the 7D was to give pros a crop option so Canon could drop the 1.3x.

  • The only people who wax lyrical over APS-H are birders who’re too dumb to crop (or realise that in-cam crop on a FF would give them the same output without resorting to post) and some sports photogs (ditto). Anyone who wants to maximise the investment in quality glass, anyone who’s interested in the occasional portrait where the subject is truly separated from the background, anyone who considers the option to take beautiful wide landscapes, all of those will know that FF (with either in-cam or post cropping) offers the best of all solutions.

    But Canon, of course, may know better.

  • They don’t need to commit to a third set of lenses. All they need is a good EF12-24mm to give the APS-H camera a usefull ultra-wide. If you multiply the rest of the EF lenses by 1.3 you’ll pretty much everything else covered.

  • Calm down folks. It’s a new calculator with a wireless direct print button where the “=” sign used to be. For those of you who want something “revolutionary” this will make your day.

  • Does Nikon have something up their sleeves as well…

    “I am privy to some pretty cool news for Nikon users, that cool in fact that I might have lots of Canon gear going cheap. Can’t spread the news yet but let’s just say it will be tipping the scales in nikons favour.” – taken from http://christianfletcher.wordpress.com/

    If that is true, then Canon should learn from their 1D3 lesson and wait for the Noinks to make the first move. :D

  • How does that help? FF 12mm is 12mm, on APS-H it would be almost 16mm. I doubt a FF 12mm is even possible, much less in a zoom, but why would you spend a ton of money on a new 12-24mm only to have it become a 16-31mm on a 1.3 crop body?

  • Yep. Canon has made their bed of glass in FF and 1.6 crop. If they were planning to keep APS-H we’d have EF-H lenses instead of EF-S. For the birds, and other dangerous wild critters, 18 MP 1.6 crop 8 fps on the 7D is the way to go. For most sports, 200mm 2.0, 300mm 2.8, 400mm 2.8, 600mm 4.0 lenses don’t need a small crop – there’s a reason the 300mm 2.8 is the most common sports lens, and a reason you see the big white pricey 200mm 2.0 on a lot of sidelines, there is such a thing as TOO CLOSE.

  • canon needs to really start putting their weight behind the products they release…. waiting? they’ve waited plenty long enough…. At this point they need to stop being stingy with features and being ultra greedy with prices… and get some new unique lenses out the door while they’re at it…. they do that and Nikon/Sony/whom ever can announce whatever/whenever … it will not matter

  • moar

    1. A combination of “more” and “roar”.

    2. A common refrain in the seedier sectors of the ‘net, MOAR (always capitalized, often used with pictures of rioting Koreans) is a cry of lust intended to elicit more of whatever stimulated the lust.

  • Yeah, people claimed you can’t put a big sensor in a micro43 EP1 sized body with interchangable lenses…they were mistaken.

  • How many of you people saying that the 1DIV has to be full frame actually make a living or a significant portion of it from your photography? I do, and I will be very disappointed if it is full frame. The 1.3 cropped sensor is just perfect for my needs.

  • Your needs requires you too crop a photo. And you can do that in PP or with a in-camera crop.

    My needs also include using wide-angle lens. That I cannot fix in PP… If I could, I would.

  • Further to David’s excellent reply, in the context of Canon, it refers to the one thing that Canon can give us to truly differentiate itself in the market, to really push the boundaries, fuel our creative spirits, and leave Nikon/Sony/RED/whatever swallowing dust:

    MOAR DIRECT PRINT BUTTONS

    Yes.

  • > Well, 1.3 crop and 12 fps is hardly one of the “biggest and most important launches in history.”

    Never underestimate the sheer power or marketing BS

  • Cropping much cuts out megapixels and looks terrible to editors. Just get the 14mm if you need something wider. It’s only a tax deductible $2k, a pittance compared to the 500, 600, and 800mm lenses that most users of the 1D owners use and the camera itself.

  • Interesting.

    Would you care to elaborate as to how a FF sensor cropped to APS-H dimensions (either in camera or in post) is in anyway different to an APS-H sensor of identical pixel density? If Canon came up with a 16MP APS-H, how would that affect you compared to a 21MP FF with 1.3x in-camera crop?

    Nikon saw it: make one camera that can suit two markets. Perhaps Canon can, perhaps they can’t. But what’s your excuse?

  • >Cropping much cuts out megapixels

    But that’s EXACTLY what an APS-H sensor does compared to a FF one!

    So, given equal pixel density, what’s the difference between
    (1) cropping by ‘pixel binning’ (i.e. in-camera crop);
    (2) cropping in post; and
    (3) cropping by reducing sensor size?

    For the hard of thinking option (3) is the only one that doesn’t give you the choice, once you have the camera you’re stuck.

  • Indeed. I thought the X1 was too, until I saw the price for a fixed 35mm equivalent. Hmmmm, you’d really have to love that 35mm focal length!

  • well everyone knows pros with 600mm & 800mm lenses can’t ever get close enough, and the new AF Zit Tracking feature will track the zits on an athletes face at that range so APS-H is clearly better than FF, hehe

  • Actually for identical pixel density you would need a 16*(1.3)^2 = 27MP FF sensor, no? The crop factor is one dimensional so when you apply it to sensor area you need to square it. So the D3/D700 12MP FX = 5MP DX

  • True, good catch! My get-out clause for my lousy maths is equal pixel density (assuming all other factors being equal) as being the overall deciding factor for IQ (so cropping does not affect IQ measurably).

    Perhaps 15MP APS-H vs. 22.5MP FF would be a better comparison.

  • You clearly are not accounting for the Nikon’s 5th dimensional advantage so DX would be a virtual 25MP once interpolated to be better than Canon’s 21MP FF sensor.

  • As long as the cropping is done prior to processing it seems like you should be able to get good frame rates. The 7D with dual digic IVs handles 18MP @ 8fps, which could translate to 12MP @ 12fps for the crop. The FF rate would be quite a bit slower tho at around 7fps. I’m sure dual digic V would blow everything out of the water.

  • You’re right – Nikon engineers are waaay ahead of the curve. They design cameras using string theory.

  • Can we do without the JPG/RAW button from the 7D? I shoot raw exclusively and I don’t want to be able to hit the button by mistake.

  • That’s Leica for you. They are prime lens fanatics. But a large sensor compact is obvisouly doable thanks to Leica, so maybe Canon will get into the mirrorless body interchangable lens game ;)

  • how about DVD/Blueray writer with direct print button compatibility that can print lightscribe from camera with direct print button.

  • what if they put 4 digic 4 sensor not just 2 and shooting @ 16FPS @ 18MP. is that possible? that would be in history,

  • Nope, APS-H with 4 (not 2) digic 4 sensors to able to shoot 16FPS @ 18MP. APS-H that can take EF-S lens too. All the features of 7D plus clean high ISO up to 25600.

  • +1

    It’s just another button to get in the way.

    Either remove it or do something useful with it, like allowing us to print directly from the camera without the need for one of those complicated computer thingies.

  • No, why don’t YOU just get a 1.4x converter. You can permanently attach that to a FF camera and pretend that you now have a crop camera.

    The lower noise of the FF camera means that you can bump the ISO by one stop and still get the same noise as the equivalent crop camera. This makes up for the one stop you lose on the lens. It also means that you will get the same DOF as you are used to on the crop camera.

    The point I am trying to make is that a crop camera performs *exactly* the same as a FF camera with converter permanently stuck to the front. Please tell me how is that an advantage?

  • Increasing pixel count is the LAST problem for Canon. :)

    Now, whether Canon can get their act together and produce a sensor that can rival the performance of the D3X sensor is another matter altogether.

  • That’s a good point.

    If the 1D4 gets announced in Oct as rumored, then we can expect the 1Ds4 to be announced early next year.

  • ? it doesnt make any sense…

    4 processor would just drain the batteries too quickly…

    16 fps has never been seen before in any SRL, film or digital… And movie a mirror so fast would be nearly impossible, at least for now.

    APS-H will NEVER, EVER take EF-S lens. Yes some EF-S lens work on FF camera but Canon will never officialy support it.

  • Well, battery power is a concern but the 1D mark III has a 2300 ma battery that is 500ma more than the 5dmarkII. If it had less MP and some improvements to the power usage of the screen and if there are more improvements to that battery that there should be more MA of storage it should come out… I am not saying I agree that they will have four processors… but it isn’t impossible that they have more than 2. At normal temperatures the 1D mark III battery can take 2200 shots the 5D mark II is rated at only 850 shots per battery charge… The faster the processors get the job done the less time they are active. They can also have the cores handle different loads depending on what you are doing. If you have twice the workload, working with the same size processor it will take twice as long, if you have twice the power with twice the workload it will take the same amount of time, and NEARLY the same amount of power.

    1/1 = normal processing/normal workload

    ½= normal processing/double workload (means you are working at one half speed, and it will take you twice as long, therefore draining twice as much energy.)

    2/1 double processing/normal workload (you get the job done 2 times faster half the time but it took you twice as much energy to accomplish the job, but you still get the same power usage.

    2/2 double processing/ double workload (simple math 2/2 = 1/1 =1)

    The only thing that would actually drain the battery power more is if they add extra features

    The 5D mark II has a single processor at 21 mp at 4fps and shoots 850 shots on a single battery charge

    The 7D has dual processors at 18mp at 8 fps and shoots 1000 shots. And both of these on 1800ma.

    It seems that the dual processors didn’t add much drain the batteries…

  • SIGMA managed to construct and build a 12-24mm – it may not be the best lens in the world (though it received some awards), but if they can why should not Canon can?!

    Isn´t 16mm pretty wide (compared to the 16-35mm 2.8L zoom for FF)?! Lets not forget that only some years ago the wide-angle zooms had a range beginning from 20mm – and nobody complained about that…

    We will see enormous improvements in the future, that´s for sure. Just wait and see. And don´t forget to take pictures meanwhile ;-)

  • 12mm is very wide. I’d have to see how much distortion there is before I’d say how usable it is. The Canon 14mm is rectilinear, and is quite usable. But even so, if I’m going to buy a 12mm I don’t want it turned into a 16mm. My 16mm I dont want turned into a 21mm. My 24mm I don’t want turned into a 31mm.

    BTW, the 16-35mm L was introduced in September 2001, its already on the mark II.

    Doing 1 to 3 shoots a week right now, not bad given the economy.

  • The Neutered Observer observes that WE NEED MOAR DIRECT PRINT OPTIONS. ONE BUTTON IS JUST NOT ENOUGH!!!! OMG

    I don’t shoot Canon, I shoot blanks.

  • People who ACTUALLY DO know what’s going to be annouced on 29th Sep must be grinning when they read these comments !! They do keep it quiet well, considering how easy information can travel quickly…

    If the release is going to be a camera one and not a business machine, just wondering whether there was an invitation like this when the 7D was about to be announced. If not, does it mean can we expect it to be a bigger announcement than the 7D?

  • The real final discussion here is weight and size. The weight & size of the 1D will be obsolete once a new 1Ds is introduced or a smaller version of a 1D with equivalent specks. I doubt that Canon will release a 1Ds that does not have similar or much better specks then the 1D.
    This being said you will be stuck with a heavy large cameo that is second rate to the 1Ds or other cameras and at a price that is very high. The correct pricing in todays market should come in at about USD 3.000 not 5,000 to make this camera sensible, and a good long term investment.

    A 7D size version of the 1D is the only logical and practical concept that will not become a heavy overpriced paper weight in the next 3 years.

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