Canon EOS RumorsCanon PowerShot

7D, G11, S90, SX-A, SX-B Show Up at Best Buy?

Craig
Craig
256 Comments
2 Min Read

When you purchase through links on our site, we may earn an affiliate commission. Here's how it works.

Here are the unedited emails I received today
“Hey, checked things out at work and the Best Buy inventory system has the 7D in it. The body is listed at $2699.99 with a UPC of 013803117493 and the canon model number of 3814B004. The kit with a EF 28-135, which seems strange to me is selling for $2899.99 and has a model of 3814B010 UPC of 013803117530. The price seems to match the lens compared to the body.

The G11 is also in the system selling for 599.99 and a model number of 3632B001 and UPC of 013803116458.

Interestingly looks like they are coming back with the S line again with the S90 IS. Retail is listed at $499.99, model is 3635B001 and a UPC of 013803116076….”

The same person sent the following a couple of days ago
“I was looking into the inventory system at Best Buy and saw two new products in the canon line up.The description for them is “Canon Powershot SX-A” and SX-B. The SX-A has a model number of 3633B001 and a upc of 0138031133662 and is selling for 399.99. The SX-B Black has a model number of 3634B001 with a UPC of 013803114201 and is selling for 249.99. That is all I can find out about them right now, hope that they make some sense to you.”

Any confirmation would be great, as would some “Mr Blurrycam” shots of the inventory screen (don't get fired).

Just in case
I couldn't find any of those UPC or model numbers in current Canon products, I didn't look for too long though. If you can verify any of the above model/upc numbers belong to current products, let me know.

thanks for the info

cr

Share This Article
ByCraig
Follow:
Craig is the founder and editorial director for Canon Rumors. He has been writing about all things Canon for more than 17 years. When he's not writing, you can find him shooting professional basketball and travelling the world looking for the next wildlife adventure. The Canon EOS R1 is his camera of choice.
Previous Article 5D Mark II & 24-105 f/4L IS Kit Discontinued?
Next Article Best Buy Update
256 Comments

  • From what I remember, EOS camera’s generally take a while to be shipping/avail post announcement. I can’t imagine an unannounced canon camera would have a UPC and other info stored in Best Buy systems already; but who knows really…

  • I agree. That sounds too expensive for a 7D unless Canon is going to stick the 7D higher in the lineup than expected…

  • Best buy has the 5DmkII body at 2699.99 (b&h is 2699.95) ($USD). Another dslr body at the same price point? Way too soon for a successor to the 5D mkII. It is too expensive for a step-up aps-c camera. Perhaps a baby aps-h with great af? Hmmm.. I don’t think so… too many disgruntled ef-s lens owners. Perhaps it is a FF camera to be notched below the 5D mkII, and the price was just pulled from the 5dMK II entry — the actual price will be something like a third less, a notch or two below $2k.

    To square with the other Jackie Chan movie set rumor it would seem to be FF, and their price listing does not reflect reality. The 7D: first sub-2k FF dslr?

    Or could it be that someone in BB IT is playing mindgames with its sales reps? But this is the production in-house system, so my guess is that it is a placeholder for a real product, but that the price is not right.

    I checked the customer-facing side that we can all see and of course, no 7D.

    We’ll see soon enough. Crikey, the wait is getting to me! :)

  • Kinda makes one wonder just what the 7D is. Usually, the higher numbers are a lower level camera, so I would expect a 7D to be less expensive.

    If it is a legitimate entry, its likely that the entry is just holding a spot, and Canon will announce the actual price later on. This happened to me, I bought a 50D with 18-200 lens from Amazon.com on the day of the announcement. A few days later, Amazon canceled the order saying the kit price was wrong, and promptly bumped it up by a few hundred dollars. Apparently, they just had a dummy price in their system waiting for the actual price, and they guessed low. Fortunately, that caused me to just pass up on the 50D out of disgust and buy the 5D MK II from Adorama instead.

  • That’s exactly right I think.

    It’s the UPC and Model number info that is most interesting to me. We’ll see if they check out with some more digging.

  • 7D is priced the same as the 5D2 which is on back-order at B&H. Sounds plausible to me. I guess Canon is merely upgrading the 5D2 in response to Sony’s upcoming A950 which supposedly has a backlit CMOS FF sensor.

  • Odd! Sounds like it must be fake. Unless they are willing to suddenly trump the 5D before it really gets going?! So, if true, one can only think it would be APS-C or APS-H and NOT FF and have 8-10fps, 15-17MP, full-scale newly designed 1 series AF, but in a small body and 1080p. If the 1 series stays APS-H this might be the “D700” to the “1D4” but since canon likes to protect a lot my guess would be it would be a totally pro, but no integrated grip, APS-C, that has as said 10fps, 15MP, the complete new ultimate 1D4-AF system, 100% VF, weather-sealing, 1080p30,1080p24, improved sensor quality from the 50D, etc. otherwise it sounds too priced above the 300S.

    Sort of a way to get full 1 series stuff aside from large body and larger sensor. Maybe a few pro-features knocked off, but priced above 300S can’t be too many (unless they make it APS-H, then maybe it drops the 100%, weather-sealing and is 8fps and not 10-12fps, and has full 1d4 af minus a few extra points).

    Or…. total BS.

    Then again the D700 is that price and has their top AF, etc. and is FF. So maybe this APS-H and not C to at least improve noise performance a bit. But then the 1D4 must really, really be stacked with performance.

    If it somehow is true, that pricing certainly means something interesting, one way another, that is for sure, whether it makes sense as a release against the other stuff or not….

    Or maybe it is a 1 series-like AF, small body, 12MP FF D700-clone only with movies and even better high ISO?? So they can say only 5-6fps, so not 1D4 and less reach than 1D4 and not nearly the MP of a 5D2??

  • I don’t think there is any way that Canon would have both a 5d(mkii) and 7d model at the same price point.

    If real, the 7d would most likely be considered below the 5dmkii; lower price, probably less megapixels.

    I do think there is a good chance that Canon will surprise us all and release some amazing stuff at great prices.

    Look at what they did last year to trump the Nikon D700: they released the 5dmkii with video at a lower price point. Since then everyone’s been talking about the 5dmkii and the D700, while a great camera, kind of lost the buzz.

  • 7D (not a rumour, a guess… which I guess is pretty similar to most rumours here LOL).

    FF
    16MP
    5DII style body (hopefully with better seals, but I doubt it)
    Same AF as 5DII (though I HOPE for 1DIII AF, I’m being realistic)
    no video (probably they will keep in in as it’s the trend, but it would be OK to drop it)
    3-4fps (I hope for about 6fps, but don’t see it happening)
    Similar ISO abilities as the 5DII

    I agree, if this is the price it’s too much. That’s about the price of a 5DII.

    If they suck a 5D sensor (classic) in an improved body (sensor cleaning, better seals, better LCD/menus etc.) it would be a good camera, but not worth swapping a 5D classic for.

    What I really want is a 3D (between a 5DII and a 1DIV). :-)

  • I wish Canon has something like…

    5D sensor
    21 AF points (half 1D AF)
    6 fps
    weather sealed
    3″ LCD
    Sensor cleaning

    and sells like $2000.

  • Wow, a new “S” series powershot? Most interesting to me is the S90. Can’t wait to see if they really revive the series or just slap the same name on something different (such as with the current G series).

  • what same as 5D2 but no video, less MP and same price????
    they need a magician to market that!

  • ummm I called my local Best Buy north of Seattle, WA gave all the UPC’s models # and nothing in their system at all at least at the store level.

    RayStill

  • hmmm interesting.

    everyone’s talking about the 7D and not the others.

    as will I. :)

    hmmm the body# and upc# do seem to match Canon’s numbering system.

    and if I remember right, big distributors do get a heads up warning that new products are coming to give them time to prepare marketing stuff.

    7D: my guess.
    FF (I hope)($2699.99 is a lot for an APS-C)
    12-15Mp
    7 fps
    weather seals(full I hope)
    improved AF (the 13 AF points rumor)

    ok I lied, 11G seems to contradict the GX1 rumor.
    unless we are talking about 2 different cameras.

  • this is totally bogus, btw.

    you guys can be waiting years for your dream camera give it a little time and you will want a different one.

    just shut up and make some photographs…

  • It would cost less and have those specs.

    I suspect the price is wrong. Too much for a “higher” number camera.

  • My guess would be that the 7D would sacrifice the 5DII’s resolution for better high-ISO performance and speed. I can see those being worth the same amount of money to their respective target markets.

  • I would trade MP for FPS, weather seals, pro AF, so maybe the 7D is a 16mp, 7 FPS, pro weather sealed, 19 point AF. If that’s the case I would take the 7D over the 5D2 any day.

  • With lower resolution comes the potential for higher FPS (because it doesn’t need to shove so much data through the pipeline) and better high-ISO performance (because the photosites are bigger).

    So don’t think of it like a gimped 5DII. Think of it like a 5DII built for photojournalism instead of art-qua-art. Extra speed and better low light performance at the cost of resolution. I’d be willing to pay the same price as a 5DII for that.

    (Also: it will have video. I will be *utterly shocked* if we ever see another Canon DSLR released without support for video. It’s just a software addition to the latest chipsets, and the software has already been written, so making a Canon DSLR without video would require them to *remove* functionality from their build. Even Rebels have video now, so it makes no sense to release a higher-end camera without it)

  • Why are you complaining about people talking about canon rumors on canonrumors.com? Instead of, for instance, going out and taking some pictures yourself?

    (I’m here because I’m stuck at work. What’s your excuse?)

  • yea id like it but all that cost wayyyyyyyy to much money… at least im assuming because only the 1d series has the things your asking for??????

  • ”
    Description Canon EOS Rebel T2 Kit
    Issuing Country United States
    Last Modified Wed, 19 Mar 2008
    ”

    ”
    Description Canon EOS 5000D
    Owner GLN 0138030000094
    Issuing Country United States
    Last Modified Tue, 08 Apr 2008
    ”

    where is the 9D?
    never mind I found it…

    http://www.upcdatabase.com/item/0013803010251
    ”
    Description CANON EOS-9D Digital Camera SLR Body (Requires Lens)
    Owner GLN 0138030000094
    Issuing Country United States
    Last Modified Fri, 29 Aug 2008
    “

  • I work at Best Buy. The invertory system we use is called RSS. I will check the UPC codes when I work about Friday.

  • Wow, I think you thought out this camera more than Canon engineers and marketing put together! But I like where you’re going, it is all reasonable considering the price point – IF it is true.

    There is no way Canon would make an APS-C camera that expensive. Maybe before the D300 and nos D300s appeared, but they can’t do it now – the D300s lacks virtually nothing which you could charge for in addition. Now if it’s a larger sensor, then yes, this is a reasonable proposition. Canon D700, here I come! :)

  • the A950 is supposedly going to be $2999. don’t think they’d be upgrading the 5D2 already beyond another firmware update.

  • 50D is 6.3 fps at 15MP, hopefully it will top that, the 5D was only 12 MP so maybe 8 fps with dual Digic IV?

    Don’t think we’ll get real weather sealing below 1D series at this point though.

  • Two cameras at exactly the same price point does seem odd…Ah, but perhaps the older 5DII might be reduced in price at the same time? OTH, currently Canon cannot make’em as fast as they sell’em, so a 5DII price reduction does seem silly too…maybe it will go UP in price instead?

  • Is it possible the person who emailed you is talking about Canadian MSRP? In Canada the 5D2 is going for $3100 now and the 50D is $1300, so $2700 sort of closes the Gap between the two. It’s weird that they’d come out with a new cam at the same price as the 5D2.

  • Then there’s the A850 and A750. I do not know which is FF and which uses back-lit CMOS. Canon probably knows better than us. :)

    But seriously, Canon takes competition from Sony far more seriously than anything from Nikon. Notice the similarity in specs between Canon and Sony products (apart from IS and AS technology). Apart from the sensors, A900 and 5D2 pale in comparison to the D700.

  • Better high iso performance? The 5DMK2 already has industry leading high iso performance. They will compromise a lower resolution for a higher FPS.

  • As mentioned previously, the price of $2,700 could be a RRP that Canon set, not the actual retail price that the Body sells for.

    Canons RRP are always crazy money (the RRP for the 1Ds III is $7,000 has anyone here ever seen them for sale at that price?)

  • This is 100% false. Your chain is being pulled. Back when the D90 was leaked with a screen shot, the system was changed. Fake model names and fake prices are now used as “placeholders”. Furthermore, we all know Nikon has had Canon’s number on speed of getting product to the shelves, and with that said the D300s and D3000 are still “M.I.A.” in the “system”.

  • sorry guys, i don’t buy it… too iffy. i can pretend to be an employee too and send in some info about new product names in the system.

  • For what it’s worth, the UPC checksums are correct.

    If they are fake, at least they made an effort

  • come on! that’s stupid. Canon didn’t announce a thing yet, and now those are on the best buy. can you even filter the rumors you’re posting? I can write few stupid emails as well.

  • good point, and with the fact that they would not sell a high end FF or APS-C camera in kit whit the 28-135 (overally bad lens for an expensive FF, and not too friendly focal length for an APS-C)

    i think they just entered it into the system, with the lowest FF canon camera’s price (5dmkII whit 2700$) because they have absolutely no idea about the realy price.

  • It is really funny to see the 5D Mark II crowd saying Canon better not put out a 7D camera with better features than a 5D Mark II at the same price point. What about those 1Ds Mark III owners that got to see Canon release the 5D mark II with the same sensor resolution at one-third the price?

  • This sounds right to me. As for specs I guess it would be full frame. In the 16 mp range and have all the same features of a 5DMKII? It would be really nice if we got better AF and weather seals, but at a lower entry I don’t know if that is going to happen.

  • Agreed, good points. I’m just trying to think how the 5DMKII lives on as a “better camera” than the rumored 7D. Even at 16mpx, with better AF, weather seals, and faster fps the 7D is more attractive. 7D gets crippled in some ways other than mpx if you ask me.

  • Sorry, haven’t read all the comments here but there is one additional possibility that might have been overlooked: the 7D replaces the 5Dmk11.
    Not much evidence here, but the 5D is incredibly popular and orders are backed up. The quote here from “Best Buy” is in the same price range. If Canon updated the 5D to include Digic V processor and essentially reposition this camera as their “flag ship” model it might start making sense and be in line with what rumours we are seeing. It does make some sense to update the camera if they found that the Digic V actually put an already great camera into a whole different area. At the same time, the consistent rumours are that there could well be two DSLRs coming out, the additional one replacing the 50D perhaps?

  • Seems WAY too expensive to be a 50D replacement and I’m rather surprised Best Buy would have first dibs. I also don’t see why Canon would replace or update/upgrade the wildly popular 5D Mark II less than a year since it came out unless they’re putting the ‘mid-range’ FF on a yearly/18 month cycle like the Rebel.

    I guess we’ll find out Tuesday.

  • Last time some Best Buy rumor came out saying something ridiculous and it never came true. I dont believe this one, I dont trust a Best Buy involved rumor.

  • It’s been $1199 as far as I can remember. I don’t remember the announced price though. I can see product codes getting released early, but not pricing info. That usually comes when it goes official. My bet is that’s a placeholder on the price assuming the info is true and not a hoax. I’d venture a 7D price point in the $2199 area if its FF, sub $2000 if it’s APS-C.

  • I just got back from the local (upstate NY) Best Buy. The two UPCs for the 7D models and the UPC for the G11 are in their database, actually the Best Buy corporate database. They are not in the Best Buy website database nor does the Imaging Specialist that I talked to expect to see them in his store. I was not allowed to take pictures of the screen.

  • You’re right. Sony and Canon have been corporate rivals, competing in far more markets than Canon and Nikon, and it does seem Sony is targeting Canon. Info on the A850 manual leaked show it FF 24.6 MP backlit sensor, another leak showed it at $1999.95, almost as if they knew they’d be coming in below a new Canon.

  • I’d guess a 7D at lower MP but faster fps in the same basic 5D body with minimal weather sealing. They’ve probably milked the 5D2 “new” rush and sales have plateaued and now they can make a new rush of sales for those wanting a faster lower MP body or a second body for the 5D2.

  • My first question here is – is that a US Vest Buy or Canadian, or somewhere else??? Is the price in USD or CAD??? If its in CAD then pricing comparing to 5DmII makes more sense… Did I miss the currency somewhere in the message?

  • Well we come back to a previous discussion :
    – clearly no manufacturer can hope selling an APS-C above $1800 nowadays.
    – we also know Canon has been very protective and reluctant to sell a FF body at a fair price.

    A way for Canon to introduce a body in the $2000 range, while preserving FF bodies, is indeed to introduce a second APS-H body.

    Futhermore, thanks to the larger production of APS-H sensors, unitary production cost would be reduced and Canon would get higher margins on 1D sales.

    So my guess is definitely for an APS-H. That could also be why Canon is waiting for Sony’s announcements : to fine tune the price. How much would you pay for an APS-H from Canon rather than a FF from
    Sony?

    But that is just speculation :)

  • AFAIK the A850 manual was not mentioning an Exmor-R (backlit) sensor.
    This is supposed to be in the forthcoming A950.

  • well, if you can guage 10 mil a minute or whatever it is “rated” for you can supposed go out, I can’t tell 10 mil from 20 mil.

  • Maybe Canon is trying to answer for all the sub-par features of the 5D2….for example….pro AF or pro weather seals or frames per second…..so maybe Canon comes out with a 15MP FF with all these improved features….then people would have a choice of the 21mp of the 5D2 and few other features OR a full featured but less 15mp body.

    I for one would take a 15mp FF full featured body over the 5D2 any day.

  • Many people would imo. But maybe the marketing geeks are being fooled by this. Major coup for the engineering team??!!??

  • Also, it was only the 7D body and kit that he didn’t expect to see in the store. They’re beyond that store’s “price point”

    I badly want the 7D to be a worthy competitor for the Nikon D700. I’d even accept 16MP if they can keep the high ISO noise down and I wouldn’t care if the 1DMkIV was APS-H instead of FF.

  • aside from HD video the 1Ds3 still blows the 5D2 away in build, AF, fps, etc, and from a product life standpoint the bulk of sales tend to happen in the first year then it plateaus, so it really just means more sales when they do something like give the 5D2 the same sensor as the 1Ds or the 500D the same sensor as the 50D, they get a rush of sales on the new body before they top it with another model later. There really is no “cutting into the sales” of a product above in any significant way when they do this sort of thing.

  • I can’t imagine the 5D series being replaced with a lower number in Canon’s naming heirarchy. Wouldn’t be surprised to see a 60D APS-C and 7D FF announced.

  • I forget the exact pricing, but the 50D was pretty expensive at the very beginning. I think it might have even been selling $1399 body only at first, but the price came down pretty fast.

  • Nikon, over the most of the DSLR age, was much slower than Canon at getting stuff to shelf. The 40D took what 3 weeks?

  • the manual doesn’t say much about the sensor beyond the FF size, the backlit may just be rumor, so you could well be right, we’ll see when they go official.

  • It would certainly be a good move on Canon’s part to have two FF cameras in the D700 price range, one high rez, the other high speed. Nikon doesn’t even have a high rez FF in that price range so Canon would own that market.

  • $1399 rings a bell, not sure what the official price was, I got mine for $1199 not long after it came out.

  • only the 1d series has the things your asking for??????

    That’s not true….the Nikon D700 has Nikon’s pro AF System, the same as the D3 and D3x, but you can currently buy the D700 $2700 USD at BH.

    Canon needs to make true competitors to Nikon’s D300s and D700.

  • yea i know exactly… your talking about nikon… i as well want to see some true competition coming from Canon.

  • The cheapest the 50D is here in the UK is $1340 (£809). When it was first released a year ago it was $1989 (£1200). Expecting to have to save up for a few months yet!!!

  • Canon would never give a body with pro features at that price point. we will never see a direct competitor for d700. Canon’s is very particular to protect its 1D market

  • Wow, steep! Even the Canon USA site shows the 50D at $1199 retail, if you shop around you can get it for $1099.

  • That sort of “protection” is only possible if there is no competition. If it’s possible to build a low cost competitor for your high cost product, then you have to do it since, if you can do it, then so can your competitors. I submit that the Nikon D300 and D700, together and separately, present real and dangerous competition for the 1D series.

    Also, the 5DmKII is a direct competitor for the 1DsMkIII, so we have a counterexample to your theory.

  • Now that my mk2 is in the mail with 14 days return policy, I have strong reason to believe that the mk3 will be announced 15 days after I receive the mk2.

  • assuming they never release new versions of the 1 series perhaps, but typically when they up the ante on lower models they soon release something on the upper end that blows it away…as for the D700, it’s far from the same league as a 1D or 1Ds, so a 7D FF fast fps with improved AF could easily go head to head with it.

  • plus how many $8000 camera sales are really happening? There’s a reason Canon has 4 Rebel bodies, 5 APS-C bodies, more than half their lineup is on the low end – that’s the big market.

  • I don’t think the 5D2 has sub-par features, it’s outstanding in many respects. It’s just not meant to be a sports/action camera. Hopefully a 7D would be, but who knows.

  • You do know that just about anyone off the street and submit a UPC to that website. It is NOT an official UPC database. In fact, you can put up a 3.1D if you like, yourself.

  • I think the lens that seems attached is warning enough this might be untrue. 28-135? Really?

  • Well, to counter d700, they needed “something” which can protect their 1D sports camera market while still having something “new, revolutionary” to create a stir in the market.And the result was to increase the MP and add video. Had they created a canon version of d700 for $2500, what can they add to 1D series to sell it for 5000? Marketing definitely works..!!!

  • problem is people keep trying to define a new 7D based on features of the 1D3. It’s the features of the 1D4 that would matter, and no one knows what advances will be in the 1D4, so when people say “oh the 7D could not have this or that because it would eat into 1D3 sales” it makes no sense because a 1D4 will probably be out six months later. So a 7D that has many 1D3-like speed AF features may well not be anywhere near close to the 1D4 when it comes out.

  • Good points D-man. For all we know 1D4 will be a speed machine at 15 fps and have 105 af points covering 80% of the sensor.

  • Exposes a rift in the lens department. Good cheap new non aps-c lens in the walkaround range category. 24-105 is all there is and it’s not cheap so they wouldn’t bundle it.

  • Yeah really doubt they would chuck a not L lens in the kit is something that costly… im guessing the new 24-70L IS thats rumored.

    Thats if it does target this price range.

  • Just realized that that website (upcdatabase.com) is not an “official” database and that’s it’s owner run it as a hobby. And, it looks like anyone can make submissions/changes to it. So, I wouldn’t believe anything that shows up in it. :-/

  • i have an idea, they discontinued the 5dmkII with 24-105 kit cause, they will sell the coming 7d with 24-105 in kit, and the 5dmkII with the new 24-70 IS

  • Sure, 1D4 may have anything new – more MP, low noise, better AF etc etc, but my point is you will not see Pro weather seals or Pro AF in a $2500 body. In canon’s books, these are pro features intended for 1D series. So, again, canon will not make a direct competitor to d700. Same goes to d300. Canon will not bring pro features to crop body. Their aggressive marketing dept will convince the consumers to buy whatever they dish out..!!

  • Ups, didn’t see the UPC database already mentioned.

    HAHA everybody look out for my pending update to that UPC :)

  • im sorry this may seem like a dumb question but, by “sacrifice the 5DII’s resolution” do you mean less mp’s? if so… id like that

  • I hear ya Mark. As for weather sealing & build I’ll agree at this point, as for AF, if 1D4 has major improvements coming they could greatly improve the AF on the 7D if in fact that camera is built for sport/action – and no, heading off the it’ll eat into the 5D2 sales crowd, it will not because the 5D2 is not made for sports/action and doesn’t need a better AF. Again this is assuming the 7D is being targeted to compete with 7D in terms of sports/action. An AF on par with the current 1D3 would help accomplish that, and the 1D4 would of course blow that away when it comes out.

  • If Canon has 2 bodies at a similar price point, I don’t think they give a flying fart which one you buy as long as it says Canon on the front.

    who knows what Canons plans are for the next 5 years,
    it could be that the 7D will take the 5D2’s price point, the 5D3 moves up a bit, then a 3D? followed by 1D & 1Ds.

    they could even split the 1D into 2 models, an APS-H 1D and a FF, 1Dx (or some other letter).

  • The pricepoint doesn’t mean a thing; companies often input new items into their database using bogus prices until the real thing drops.

    I would take the price with a grain of salt; what’s interesting is the model number, as well as the lens in the kit.

  • Will be an interesting announcement season.

    We’ll see where Canon is taking its customers – did they hire young savvy directors or stick with aged traditional business practices with mediocre product repeats.

    I say no way Canon will ditch the 5DII, its their flagship icon for consumer FF.

    7D, 60D, 1DIV / 1DV – bring it on already. I’m ready to spend.

  • anything’s theoretically possible, yet it’s one thing to bang out a new $700 Rebel every year, I just don’t think we’ll see the 5D updated that fast. If there’s a 7D coming this fall it’ll be under the 5D2 price point by some amount…still have my bet on the $2199 mark if it appears.

  • Considering the price and the lens that comes with it. It has to be FF.

    Now, like many of you said, it’s surprising to see such a high price, but my guess is that the price is going to be lower than that. You have to keep in mind that Canon has to counter Sony’s new toys and if we look at how Canon considered their consumer and prosumer lines, They are really boosting the specs and lowering the price as much as they can, even if that means losing quality (af, sealing, etc) So considering the 7D would be between the 5D2 and the 50D, it’s just obvious that the price is going to be lower than the 5D2 (or else it would just replace the 5D2 and they would call it 5D3 I guess)

    I’m currently with Nikon but I need a reliable video DSLR so I’m taking a look at what’s coming. If I don’t get what I want with a D700X, I’ll just switch to Canon or Sony, depending who is giving me the best body.

  • Did a bit of digging on my own in a Best Buy here in Texas. I talked a friend who works there and had him do a search for a 7D or that UPC.
    He looked it up and said there is no record in their RSS system of a Canon 7D at all. Not even that UPC #. He said even if it were released today that it would be 2 weeks before it went into their system and they got any of them.

    So, unless the NY stores operate differently.. i dont know what to think now. :-(

  • Scott Reply:
    August 13th, 2009 at 12:57 am
    I would trade MP for FPS, weather seals, pro AF, so maybe the 7D is a 16mp, 7 FPS, pro weather sealed, 19 point AF. If that’s the case I would take the 7D over the 5D2 any day.
    Reply

    same here Scott! :)

  • Won’t be surprised if all this UPC-Best Buy is fake. The 60D is somewhat confirmed but the rest is up in the air.

  • 7D?
    How to place this camera? Between 5D MK II and 1D or 50 D an 5D MK II?
    I’ve been waiting for 3D: new AutoFocus, FullFormat (?) and more than 5 pic in a second and without bells and whistles!

  • Well, a quick look at the 1D/s series reveals that they always had the 45 point AF and that has never made it into a lower end body…

    Though it may just change this time because of all the incredible competition! What I hope will happen in the near future is for Nikon to make a range of F4 lenses of the quality of the 70-200 F4IS and perhaps a prime or two in the 135 F2 class. That would remove the very last thing that keeps so many people in Canon camp. Or make Canon finally wake up.

  • Could it be a low-cost 1D? An APS-H body with a reduced set of features for a reduced price (well at least compared to the 1D).

  • canon isn’t going to release another FF body at the same pricepoint as the 5D2. fake.

  • I think it will be a FF

    With the same resolution as the 50D plus video

    It would really be good news

  • A Canon FF with a price tag between 50D and 5DMK II would be fine. At 15 MP. ISO 100-6400. H1 12800. sRAW 1 & 2.

    Digic V. Thanks.

  • If it’s the rumoured “Lord of Darkness”, then an f/2.8 IS zoom would probably be the preferred kit lens, all right.

  • Even with tough competition, canon will try its best to preserve its product segmentation. they will face the competition by reducing the price or adding someother features rather than bringing their so called pro-level features to semi-pro or consumer bodies

  • Weather sealing is an EOS-1 feature. It will never come to an semi-pro body. And actually the most people don´t need it. The 5D and the xxD are sealed well enought. Of course not that well like EOS-1.

    But it´s not easy to set in all the rubber and such stuff and it has to be made by hand wich is expensive.

  • And I think this will not be a FF camera. More like a 1.3x crop with blistering speeds.

  • no problens with 2 ff at same price point, not if they are intended for different users (different resolution, different speed, differente iso, differente balance, but, same value).

  • Check out the Pentax K7, it has 77 seals, and is weather proof, dust and cold resistent down to -10 Celsius…it’s only $1300.

    So really, this is not a cost issue. Canon could do it on all their bodies down to the 50D and it wouldn’t impact the price much at all.

  • I get what you’re saying, and when Canon was the only decent choice they could do whatever they wanted. Those days are over though. I know many people like to bash the AF on the 5D2 because they want to shoot action/sports, but that is just not what that camera is designed for – and maybe, just maybe that’s because Canon has 7D coming out that is designed for that.

    Nikon does have the DC-NIKKOR 135mm f/2D, dont know how good it is. Sony has the Zeiss 135mm f/1.8 Lens. Gaps are being closed on many fronts so this isn’t a good time to be stuck in old mud – let’s see what we get this fall.

  • You could be right for the time being. Much of that is because the 5D2 has stellar HD ability over anything Nikon’s got so Canon seems to have a leg up on 1080p – but did you see the music video shot with RED One, 5D2 and GH1 cameras? If they didnt tell us which was which on screen I couldn’t tell from seeing it. Soon all the cameras will have 1080p. So what features can Canon continue to add that will distract everyone from the competition if they don’t keep up with competition?

  • 7D means lower grade than 5D. If what you said is true, then it’s supposed to be 5Dx or something. 7D with aps-h sensor and faster fps intended for sport/action, priced at just under 5Dmk2, sounds reasonable to me.

  • guys, it’s gettings boring. There are no new information but you continue discussing about specs and what it “should” have. Let’s see what comes out in 5 days and than, the one half would cry and the other half jump in joy …

    Same procedure as every year, right?

  • If we only get a T1, I’ll be quite tempted to get 5DmII and forget about getting into this hype for another couple of years… But I’d really prefer a new FF cam with less resolution but better AF and more fps… The lack of CR2s is quite frustrating. I wonder if anything significatn at all coming on the 19th. Might be just another gazillion of P&S cams…

  • The 5DII doesn’t really have industry-leading high ISO performance. Look at the DxOmark comparison between it and the D700. There’s a bigger gap in ISO noise between the D700 and 5DII than there is between the Canon 40D and the 5DII.

    Canon’s generally better at making cleaner chips at high ISOs, so imagine what they could do with their current level of sensor technology and a photosite size near that of the original 5D. Should blow the D700 out of the water.

  • One spec that many are waiting for is 24p in video mode. That is the one advantage the Panasonic GH-1 has over the 5D Mark II. Most still photographers couldn’t care less but video pros are desperately looking for this capability.

  • A secret new rebel coming out thats FF with 40fps and hd video and every button is a direct print button.

  • Yeah I agree. I already sold my 40D in anticipation of this. Picked up a cheap clean used T1i for travel in the interim and have plans to sell that and get a 5DII after my travels. But if something more compelling to me appeared in the price range I’d reconsider.

  • A 7D would definately put it below the 5D series in the heirarchy, but also the D700 and A850 are FF, so what would Canon gain by releasing a lower quality sensor to compete with those? D700 is up to 8 fps and it’s FF.

  • never gonna happen, relax. D700 is FF and does up to 8 fps, Canon doesn’t need aps-h to get speed, and they aren’t going to release an outdated sensor format to compete with all the FF’s coming out.

  • The big advantage to the GH1 isn’t 24p, its the 60 fps in 720p for sports/action – something the 5D2 is not so good at. The GH1 records only a maximum bit rate of 17 Mbit/s, the 5D2 records 50 Mbit/s. That’s not so noticable when viewed on the web, but for mastering and serious level production it’s quite a big difference and it’s going to give serious videographers pause on the GH1 when they release that.

  • That seems most likely to me too.

    The 5DII seems to be selling great without being spec’d as the D700.

    So why would Canon make a D700-type of camera?

    What’s not selling well in the Canon lineup is the 50D.

    It actually does sell OK but not for $1400.

    And as the D300 showed, there’s a lot of money to be made in the $2000 price point – with the appropriate specs for this price point, of course.

  • I dont think so. There will always be a high end pro market willing and able to spend the big bucks. What would more likely happen is Canon would create a whole ton of upgrade sales for themselves, and pros would pick them up for 2nd/3rd bodies.

  • Been there, done that, and it sucks….However I’m sure you’ll love your MK2, I know I would.

  • I really wish Nikon and Sony could update their lens line ups which would put fire under canon’s bottom

  • I need rumors! I don’t even care if they are true or not. I am fine with being strung along, lol.

    If Canon does not deliver a 50D refresh in the next month, I’ll probably go with the D300s. The 5D MK2 is outside my price envelope and the 50D doesn’t have everything that want in a camera (i.e. Video, better environmental sealing.)

    Come on Canon. Don’t disappoint!

  • D700 needs extra battery pack to go 8fps and default is 5fps. I asume D700x will go up a little.

    7D would support 8fps and up natively.

  • Well, not everybody prefers 16MP over 21MP in a Full Frame sensor at all.

    Sports photographers and photojournalists might, but lot of people would still choose the 5D Mark II with 21 MP instead.

    The rumored price is very unlikely indeed. Even with 16MP and faster AF, burst rate, and some improvements, 7D would be more likely to be cheaper than 5D Mark II, UNLESS it includes some VERY new features similar to 1D4 (doubtly and not very logical due the camera line name)

    Probably the specs are right or near the real thing, but not the price.

    But, maybe we’ll see soon.

  • Very true.

    I guess what I am saying is that Canon has the 50D and then nothing I can afford. I want a slightly more upmarket camera but basically there is the 50D for around $1100 and then the 5D MK2 for $2600. No options in that huge middle price ground. At least, no options from Canon.

  • The 5dmkii is still selling like hotcakes and its legend is still growing. There’s no need for Canon to do anything in this product niche.

    I agree with “Survivor”…Canon needs a competitor to the D300s in that pricepoint, and many rumors suggest the 50d replacement will be that model.

    I would be surprised if it came out any more expensive than the D300s. No way they are going to want to lose to Nikon in the price wars, esp. in today’s economy.

  • I’m not saying it’s a piece of junk, I’m just saying that the D700 beats it ISO-wise right now.

  • Not dismissing your point, and I’m well aware of the hype around 24p, which is a nice look for certain scenes, but its also one you can get in post from 30p. Motion on the 5D2 is much harder to deal with, at 1/40-1/80 its blurry, and if your shutter speed goes above 1/60 or 1/80 it’s ghosting or quite stuttered looking. 60p adds motion/action ability you can’t get in post or any other way. I’m in the middle of two video productions using the 5D2. I’ve thought of getting the GH1 just for the 60p on the action scenes. I have no intent on transfering to film so 24p is pretty much a non-issue for me.

  • Yes it does need the extra battery on the D700, but it still proves you can get pretty fast fps on a FF sensor. I suspect Canon will smoke the D700 for sports if they make a 7D.

  • The 60D will replace the 50D in it’s price point within a couple hundred anyway. If they’re gonna go after the D300s price point, which I think they will, it’s gonna have to be a new model rather than a replacement model.

  • Given that we still don’t really have any CR2 or CR3 rumors for next week, I’m starting to think the news is going to be rather lackluster. You’d think we’d be hearing something by now. I’m starting to wonder if there won’t be any announcements next week…

  • not by any amount I’m gonna ever notice shooting. I notice the picture size advantage on the 5D2 though, and I notice the speed advantage on the D700. They really are different animals. Hopefully a 7D would bring us a lower price speed camera, FF, High ISO, 8 fps, $2299…say buh bye to the D700 imo

  • Sony a850 is asking around $2000 now…so hope Canon will come up something to compete a850/D700x.

  • Canon always chases after Sony releases. They don’t care too much about Nikon (in fact, they seem to welcome Nikon products with open arms…). Since Sony is coming up with A750 (probably to replace APS-C A700), A850 (cheap FF) and A950 (improved A900), I expect Canon to do likewise. The 5D2 will probably stay although its price may fall to compete against the A950.

  • It goes to show that when Canon delivers exceptionally in features, quality and innovation at a price that is far and away the best in class that it disrupts the market.

    Now they should do it again at a price range between that of the 60D and the 5DII, say: $1899-$2399. That would disrupt with:

    15-18mpx FF
    100% VF
    19 af points
    7-8 fps
    better weather seals
    1080p 30fps video
    nuff said

  • either that and it is dramatic but they felt the overly dramatic 5d2 unveiling backfired a little and they decided to go with totally silent zero build-up

  • because the 5DII has more megapixels and therefore is obviously better. The only thing better than more megapixels is more direct print buttons.

  • Sony is evil. We must take arms against Sony. My brothers, Canon and Nikon alike, we must unite against the growing shadow and combat this lecherous Sony creature! Who’s with me! AAAAAGGGGGGHHHHH!

    *ahem* Canon knows that no matter what they do they’re basically going to share the market with Nikon, but these Sony guys… boy oh boy they better not steal too much of Canon’s business or there just might be some polite canon representatives respectfully showing up at sony’s headquarters to have a calm discussion about each other’s place in the market.

  • The 135/2 is an excellent lens, close to (but not quite) the Canon 135L in quality. In capable hands, it produces beautiful images.

  • I realize many people around “feel” less MP and faster fps is “better” but it’s really just a different target market. 1D has less MP and faster fps than the 1Ds yet the 1D is half the price, so a less expensive 7D FF, 16MP 8fps would also likely be cheaper than the 5D2.

  • You’re right. Sony has pretty much killed Canon’s prosumer camcorder line by banging out 10 new solid state full HD models a year while Canon is stuck waaaaaaay back in old HDV tape on all their models except consumer cams.

  • +1. That would make 7D dominates the sales over 5D. I believe it should be aps-h to make it fair :D.

  • oh lordy, i hope the 7D has creative auto mode like the 5Dmkii does……. because all semi-pro to pro bodys need more auto features -__-

    oh and hopefully also a built in printer and MAYBE some onboard image processing tools so i can increase satch and contrast to the max… but yeah unlikely canon could hear what the majority wants and then use that to make them happy.

  • They orginally thought the CA mode would be a big video feature, but then everyone shouted for manual, silly consumers, hehe.

  • I don’t know why everyone thinks the Sony a850 is going to be all that great…recent info suggests the item will sell for more like 2000 euros, which would be about 2600 to 2700 us dollars…and this camera won’t have video. At this price, it won’t compete against the still fast selling 5dmkii, or even the Nikon D700, which is a better camera that you can buy for less.

    Canon doesn’t have much to worry about from the a850 if it really does come out at about the same price as the 5dmkii.

  • A littlbe bit off topic here, but could be related:

    What’s with the price hike on EF 70-200mm F2.8 IS lens?

    It was $1699 one week ago, and now $1899 and out of stock.

    New lens will announced along with the 7D?

  • Also the 5DII is a year old and no longer on the bleeding edge of the tech art. We’ve seen Pentax release with weather seals, we’re about to see Sony release FF at comparatively reasonable prices, we’ve seen the D700 release with high fps.

    All these things change he game and require Canon to reach a bit in a new model. But mostly, yes, a lower mpx count and higher frame count could easily come in a lower price.

  • Went into Best Buy yesterday to verify the rumor. This is what the sale guy searched:

    UPC 013803117493 (rumored 7D) came up NOTHING, doesn’t exist.
    UPC 013803117530 came up as 5D with 28-135mm lens, price $4999
    UPC 013803116458 (G11) yes, $499.99. It is coming
    UPC 013803116076 (S90) yes, $429.99. It is coming also

  • nfl picks week 1 nfl picks week 1 elisabeth shue leaving las vegas elisabeth shue leaving las vegas abc primetime abc primetime obama health care speech obama health care speech more to love episode 7 more to love episode 7 henry rollins henry rollins sons of anarchy season 2 sons of anarchy season 2 jessica lucas jessica lucas michael rady michael rady stephanie jacobsen stephanie jacobsen sam crow sam crow lawrence beaman religion lawrence beaman religion september 9 2009 september 9 2009 prince fielder home run celebration prince fielder home run celebration finn caspersen finn caspersen ace organic ace organic monfils tennis player monfils tennis player prelude to the dream prelude to the dream never gonna dance again never gonna dance again bleach episode 236 english sub bleach episode 236 english sub more to love spoiler more to love spoiler hungarian rhapsody hungarian rhapsody fantasy football start em sit em fantasy football start em sit em fantasy football week 1 rankings fantasy football week 1 rankings katt williams katt williams anison medicine anison medicine burning man 2009 photos burning man 2009 photos us open tennis schedule us open tennis schedule primetime family secrets primetime family secrets 9 showtimes 9 showtimes

  • Gee whiz, before long DSLR cameras will cost as much as a car or a house! Where’s the sanity in all of this?

Leave a Reply

LATEST POSTS

Peak Design Carbon Fiber Tripod
15% Off Peak Design Gear at B&H Photo
Deal Zone
Canon EOS R7 Mark II vs Fujifilm X-T6 in a 2026 APS-C Showdown?
Canon Rumors General
Canon Teases Us With a Canon RF 35mm f/1.2L
Canon Patents
Fujifilm Rumored to Launch Generation 6 Platform and X-T6
Industry News
Canon RF 14mm f/1.4L VCM on the Way?
Canon Patents
Canon PowerShot G7 X Mark III
What Will Replace the PowerShot G7 X Mark III
Canon PowerShot