Canon announces even more supply shortages

46 comments

1. I really appreciate that Japan made it a legal mandate to tell people about shortages.

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2. They have many lens aold out in Japan and don't mention.
   They would not expand their factory size id they think the whole camera sale size would not increase.
   Their compact cameras are sold out in Japan. They don't want to increase and let Kodak sells.
   
   I think they will delay other new products schedule again.

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3. I really appreciate that Japan made it a legal mandate to tell people about shortages.

   I was not aware of that mandate, but it makes a lot of sense and provides consumers with such information.
   
   Since the R3 announcement back in Nov 2021 I have always been ordering any Canon equipment that I want within the first 10 minutes of the official announcement. Rarely have I had any issue receiving merchandise the first few days after the official announcement. The only exception was the RF 10-20 mm f4 L lens which took several weeks to arrive. WRT the RF 10-20 mm I know people are still waiting so I am not complaining.

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4. I was not aware of that mandate, but it makes a lot of sense and provides consumers with such information.
   
   Since the R3 announcement back in Nov 2021 I have always been ordering any Canon equipment that I want within the first 10 minutes of the official announcement. Rarely have I had any issue receiving merchandise the first few days after the official announcement. The only exception was the RF 10-20 mm f4 L lens which took several weeks to arrive. WRT the RF 10-20 mm I know people are still waiting so I am not complaining.

   It also depends on the allocation, the RF28mm for example was backordered at the big stores here in the Netherlands, but my usual camera store had a few in stock.
   But yes, for almost all shiny new Canon things: preorder, preorder immediately and preorder at multiple places. And when ordering from B&H and/or Adorama, keep an eye on Jewish religious holidays 🙂

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5. I thought the RF 200-800mm was going to be in stock in August finally ? Did that change ?
   Like i said before , this sounds to me like a new 2020’s strategy ! Produce small quantities, create a sense of urgency , people will preorder more , more profits at the end of the day !

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6. I thought the RF 200-800mm was going to be in stock in August finally ? Did that change ?
   Like i said before , this sounds to me like a new 2020’s strategy ! Produce small quantities, create a sense of urgency , people will preorder more , more profits at the end of the day !

   The prices aren't going up, so by artificially limiting the production Canon is robbing itself of both revenue and profit. I don't think something nefarious is going on, plain old mismanagement is more likely.

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7. The prices aren't going up, so by artificially limiting the production Canon is robbing itself of both revenue and profit. I don't think something nefarious is going on, plain old mismanagement is more likely.

   Could also just be the realities of production timelines for popular products. For instance, Canon likely knows they can produce x number of units per month. Even if they know what day 1 demand is going to be with absolute certainty, if it’s going to take several months to hit that number should they push back release to hit day 1 demand? Sounds like they may have done that to increase day 1 availability to some extent already. Maybe they just produce enough to get production up to the next bottleneck in the chain (i.e they could have a limit on how many units could be efficiently shipped to some destinations at once for instance) and then announce it, and let production and shipping just continue to meet the demand as it comes. I mean, for argument’s sake, if it would take 6 months of production to meet initial demand, but you can ship 3 months of production effectively at once, why not do 3 months of production, get it out the door, and let production catch up?
   
   The demand may or may not be a surprise to Canon, but there are lots of reasons as to why they may not have met that demand, and lots of reasons to try to meet it. I definitely don’t think Canon would want to delay shipping artificially to say “we were surprised by demand”, but I’m also unconvinced that it would be economically beneficial to delay release to facilitate immediately meeting all demand. If I were betting, I’d say they just didn’t wait for production to catch up to demand before release in order to get the money flowing. But I’m no expert!

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8. The prices aren't going up, so by artificially limiting the production Canon is robbing itself of both revenue and profit. I don't think something nefarious is going on, plain old mismanagement is more likely.

   Expanding capacities in uncertain times represents a huge risk.
   Who knows how the camera market will develop (or shrink) the next few years?
   Overcapacity means machines - and employees - standing still, while costing boatloads of money.
   Anyway, I'm really happy today, my RF 15-35 was delivered, tested and more than approved. I found it much sharper at 35 mm than the EF equivalent.
   (Sorry for this off-topic digression, but I'm a happy bunny 😉). And waiting for the R5 II.

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9. Could also just be the realities of production timelines for popular products. For instance, Canon likely knows they can produce x number of units per month. Even if they know what day 1 demand is going to be with absolute certainty, if it’s going to take several months to hit that number should they push back release to hit day 1 demand? Sounds like they may have done that to increase day 1 availability to some extent already. Maybe they just produce enough to get production up to the next bottleneck in the chain (i.e they could have a limit on how many units could be efficiently shipped to some destinations at once for instance) and then announce it, and let production and shipping just continue to meet the demand as it comes. I mean, for argument’s sake, if it would take 6 months of production to meet initial demand, but you can ship 3 months of production effectively at once, why not do 3 months of production, get it out the door, and let production catch up?
   
   The demand may or may not be a surprise to Canon, but there are lots of reasons as to why they may not have met that demand, and lots of reasons to try to meet it. I definitely don’t think Canon would want to delay shipping artificially to say “we were surprised by demand”, but I’m also unconvinced that it would be economically beneficial to delay release to facilitate immediately meeting all demand. If I were betting, I’d say they just didn’t wait for production to catch up to demand before release in order to get the money flowing. But I’m no expert!

   And to all those understandably dissatisfied with the current supply situation: Try to order a grey Rolex GMT II, or any other "sports" Rolex, jewelers don't even know whether it may take years or decades...🤣

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10. And to all those understandably dissatisfied with the current supply situation: Try to order a grey Rolex GMT II, or any other "sports" Rolex, jewelers don't even know whether it may take years or decades...🤣

    Take your Pepsi now and pay twice. Or wait .... 😎

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11. Take your Pepsi now and pay twice. Or wait .... 😎

    As a Frenchman I don't drink these North American barbarian liquid horrors. I'll settle for a Pinot Gris vendanges tardives, instead. Made in Alsace, Bas Rhin, of course! 😛

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12. This is a very good thread!

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13. And to all those understandably dissatisfied with the current supply situation: Try to order a grey Rolex GMT II, or any other "sports" Rolex, jewelers don't even know whether it may take years or decades...🤣

    They won't even take your order if you don't look rich enough. At least Canon doesn't discriminate.
    
    Not that I'd ever wear a Rolex, I think they look gaudy.

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14. As @neuroanatomist is wont to explain, Canon knows the market much better than any of us and how to maximize its profits. So, I suspect conspiracy rather than penis-up in these product delays.

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15. As a Frenchman I don't drink these North American barbarian liquid horrors. I'll settle for a Pinot Gris vendanges tardives, instead. Made in Alsace, Bas Rhin, of course! 😛

    
    
    I am more in the Single Malt business - and just running out with my Glenmorangie ... 🙄

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16. They won't even take your order if you don't look rich enough. At least Canon doesn't discriminate.
    
    Not that I'd ever wear a Rolex, I think they look gaudy.

    The classic Rolexes are not gaudy. The Rolex prisoner of war watches are very nice, just as is a story about them. Rolex was founded by a German, Hans Wilsdorf, who came to England in the early 20th C but eventually moved to Switzerland. During WWII, captured British officers had their watches immediately taken from them. So, some wrote to Rolex asking for watches to be sent without payment but they would pay for them after the war. Wilsdorf wrote back that they trusted British officers to pay in the future, and every single one did. Those watches were used to time the guards for escapes. It was also a great morale booster that a German, in Switzerland, was confident enough that they would be able to pay.
    
    

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17. View attachment 218655
    
    I am more in the Single Malt business - and just running out with my Glenmorangie ... 🙄

    You reminded me that my Ardbeg bottle is half-empty. Time to order some more.
    Glenmorangie, totally different style, but also very tasty!
    Sadly, the Macallan (I mean the good one!) has become very hard to find. And when, at an astronomical price. 😡🙁

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18. The classic Rolexes are not gaudy. The Rolex prisoner of war watches are very nice, just as is a story about them. Rolex was founded by a German, Hans Wilsdorf, who came to England in the early 20th C but eventually moved to Switzerland. During WWII, captured British officers had their watches immediately taken from them. So, some wrote to Rolex asking for watches to be sent without payment but they would pay for them after the war. Wilsdorf wrote back that they trusted British officers to pay in the future, and every single one did. Those watches were used to time the guards for escapes. It was also a great morale booster that a German, in Switzerland, was confident enough that they would be able to pay.
    
    View attachment 218657

    A very nice sample!

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19. I preordered so fast that a quantum time dilation happened, and my pre-order for the R5 II ended up going in a week before the announcement. Now if only the same time dilation would occur with the shipping date.

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