Canon executive talks a bit about the future

Craig
2 Min Read

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DPReview has published an interview with Go Tukura, the Chief Executive of Image Communication Business Operations. Mr Tokura touches on a few things relevant to the EOS R, EOS M and other bits of information.

Highlights from the interview

  • Canon's new BSI sensors will improve video quality, high ISO shooting and faster continuous shooting.
  • Canon still considers the EOS-1D X Mark III as their flagship camera body, even if the EOS R3 does best it in some specifications. Canon is actively working on an EOS R1.
  • The original development of the EF 400mm f/2.8L IS USM III and EF 600mm f/4L IS USM III didn't consider the RF mount. The RF 400mm f/2.8L IS USM and RF 600mm f/4L IS USM came to because of customer feedback. Canon considered adding a control ring to the RF designs but decided against it because of size and weight considerations.
  • There will be more lenses like the RF 600mm f/11 STM and RF 800mm f/11 STM. This isn't a surprise, as we have lenses such as an RF 1200mm f/8L IS USM on our roadmap.
  • Quad-Pixel autofocus is still being considered by Canon. This means it's coming and I wouldn't be surprised to see it first on the Canon EOS R1.
  • Canon is focused on high-resolution, high-sensitivity, and dynamic range in future image sensors.
  • Both the Canon EOS R5 and Canon EOS R6 exceeded sales expectations. This is saying something, Canon usually has predicted demand figured out.
  • Canon still sees a demand for Rebel series cameras.
  • Canon won't officially commend on the likelihood of an APS-C RF mount camera, which usually means such products are in the pipeline.
  • Canon will continue to “promote” the EOS M lineup. Which is a nice choice of words.
  • The new PowerShot concept cameras have been well received and Canon will continue to develop and release new ideas.

 

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Craig is the founder and editorial director for Canon Rumors. He has been writing about all things Canon for more than 17 years. When he's not writing, you can find him shooting professional basketball and travelling the world looking for the next wildlife adventure. The Canon EOS R1 is his camera of choice.
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