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    Canon executive talks a bit about the future

    By Updated:34 Comments2 Mins Read Industry News
    rflenses - Canon executive talks a bit about the future

    DPReview has published an interview with Go Tukura, the Chief Executive of Image Communication Business Operations. Mr Tokura touches on a few things relevant to the EOS R, EOS M and other bits of information.

    Highlights from the interview

    • Canon's new BSI sensors will improve video quality, high ISO shooting and faster continuous shooting.
    • Canon still considers the EOS-1D X Mark III as their flagship camera body, even if the EOS R3 does best it in some specifications. Canon is actively working on an EOS R1.
    • The original development of the EF 400mm f/2.8L IS USM III and EF 600mm f/4L IS USM III didn't consider the RF mount. The RF 400mm f/2.8L IS USM and RF 600mm f/4L IS USM came to because of customer feedback. Canon considered adding a control ring to the RF designs but decided against it because of size and weight considerations.
    • There will be more lenses like the RF 600mm f/11 STM and RF 800mm f/11 STM. This isn't a surprise, as we have lenses such as an RF 1200mm f/8L IS USM on our roadmap.
    • Quad-Pixel autofocus is still being considered by Canon. This means it's coming and I wouldn't be surprised to see it first on the Canon EOS R1.
    • Canon is focused on high-resolution, high-sensitivity, and dynamic range in future image sensors.
    • Both the Canon EOS R5 and Canon EOS R6 exceeded sales expectations. This is saying something, Canon usually has predicted demand figured out.
    • Canon still sees a demand for Rebel series cameras.
    • Canon won't officially commend on the likelihood of an APS-C RF mount camera, which usually means such products are in the pipeline.
    • Canon will continue to “promote” the EOS M lineup. Which is a nice choice of words.
    • The new PowerShot concept cameras have been well received and Canon will continue to develop and release new ideas.

     

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    34 comments

    2. This is a very interesting comment: "We will continue to provide a wide range of products to meet the diverse needs of markets in different countries and regions."
      It says nothing about what the underlying platforms will be but it at least seems an acknowledgment that one size will not fit all.
    3. I want a M5 mark 2 with a flip screen so badly :/
      Absolutely for me too! However, there will need to be new EF-M lenses to take advantage of the 32MP sensor, assuming it would at least match the M6 Mark II.
    4. Absolutely for me too! However, there will need to be new EF-M lenses to take advantage of the 32MP sensor, assuming it would at least match the M6 Mark II.
      If you mean to get the most out of it then yes that is true.
      If you mean for it to sell then as long as it is priced right it will sell.
      Serious photographers can adapt EF lenses.
    6. The R5 is a superb FF ML
      Yes it is. But including lenses not really. Love my M50 with the Sigma 105 Macro to hunt for insects. Flight distance and lens weight is important for me as well.

      E.g. R5/6 and 85mm f2 vs M50/etc and Sigma 56 f1.4 gets me similar pictures in case of portraits. One is cheap and small with silent focus, the other is bulky with slowish AF.... I do not understand why I should get into RF at this point in time.... Unless my proposed M5 Mark2 has an RF mount....
    9. Happy to read this:
      For the time being, we want to concentrate on expanding the system’s product lineup. Especially for lenses, in which we’ve assembled a lineup of high-end models, we want to gradually provide models at more affordable price points. We’re also working to design completely new and exciting models like the RF 600mm F11 IS STM and RF 800mm F11 IS STM.
    10. Yes it is. But including lenses not really. Love my M50 with the Sigma 105 Macro to hunt for insects. Flight distance and lens weight is important for me as well.

      E.g. R5/6 and 85mm f2 vs M50/etc and Sigma 56 f1.4 gets me similar pictures in case of portraits. One is cheap and small with silent focus, the other is bulky with slowish AF.... I do not understand why I should get into RF at this point in time.... Unless my proposed M5 Mark2 has an RF mount....
      Can you catch a dragonfly in flight with your M50?
    11. He said: "Compared to CMOS sensors of previous generations, stacked CMOS sensors feature separate layers on the substrate: a pixel layer that enables higher image quality and a circuitry layer that provides increased performance. This construction makes possible higher-quality video capture, high-sensitivity still image and video capture and enables faster readout for higher-speed continuous shooting that will give very low rolling shutter distortion.". In that case why has Canon left it so long to use stacked sensors?
    12. What powershot cameras? I thought these were earten by mobile phones.

      #propaganda style speaches. I get they hire north korean copy writers
      Not sure what kind of writer you hired
    13. What powershot cameras? I thought these were earten by mobile phones.

      #propaganda style speaches. I get they hire north korean copy writers
      He was not lying.
      People bought the G7x to work from home during the pandemic.
    15. Can anyone make out what the his answer is when asked if the 1Dx3 is the professional flagship camera?

      After re-reading it a few times, the answer seems to be yes and no! He would make any politician proud with that response.
    16. He said: "Compared to CMOS sensors of previous generations, stacked CMOS sensors feature separate layers on the substrate: a pixel layer that enables higher image quality and a circuitry layer that provides increased performance. This construction makes possible higher-quality video capture, high-sensitivity still image and video capture and enables faster readout for higher-speed continuous shooting that will give very low rolling shutter distortion.". In that case why has Canon left it so long to use stacked sensors?
      The readouts for the R5 and 1DX Mark III are pretty quick.
      My guess is the 20 FPS was the limit even though both of those cameras do shoot 30 FPS RAW video.
    17. Can anyone make out what the his answer is when asked if the 1Dx3 is the professional flagship camera?

      After re-reading it a few times, the answer seems to be yes and no! He would make any politician proud with that response.
      I am paraphrasing but his answer was: Yes, but not in everything.
    19. I am paraphrasing but his answer was: Yes, but not in everything.
      Nothing new here, there is no 'one ring to rule them all' camera body from any Mfg. It's up to you to chose if they work for your needs.

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