New Camera Delivers Vertical Video and Advanced Control for Maximum Creative Output

MELVILLE, N.Y., February 12, 2020 –– Whatever your family dynamic, there are certain moments with the ones you love that deserve to be remembered. In the spirit of capturing powerful moments that last a lifetime, Canon U.S.A., Inc., a leader in digital imaging solutions, unveiled today the Canon EOS Rebel T8i. The newest and highest-performing Rebel camera within the Canon lineup features the DIGIC 8 Image Processor, eye-detection in live view, 4K video, clean 4K HDMI outputˆ, and is the first EOS DSLR with vertical video1 all within a compact and lightweight body to bring photography and videos to life.

“Our commitment to high-quality and high-performing DSLR cameras is unwavering,” said Kazuto Ogawa, president and chief operating officer, Canon U.S.A., Inc. “Visual storytelling is not one size fits all, and in order to encourage our current and future customers to explore their content creation journey and make it easier for people to explore the art of photography and the power of an image, it is imperative that the next EOS Rebel provide high-quality still imagery, high-speed shooting capabilities as well as top notch video functionality.”

The Greatness Within the EOS Rebel T8i
The compact and lightweight EOS Rebel T8i camera is ideal for documenting the early days on the soccer field and aspiring shutterbugs looking to go beyond the “Auto” feature. This camera includes:

  • Optical Viewfinder with a 45-point All Cross-type AF System with Face Detect to ensure images are in focus
  • 24 Megapixel CMOS (APS-C) Sensor• Continuous Shooting at up to 7.0 fps
  • 4K UHD, Full HD up to 24P
  • Equipped with an Approx. 220,000 Pixel New AE Sensor and EOS iTR AF (Face Detection)
  • Fast & Accurate Dual Pixel CMOS AF with Eye-detection (Servo)
  • Vari-angle, 3.0-inch LCD Touch Screen
  • Advanced Control with AF-ON Button and Quick Control Dial
  • Built-in Wi-Fi®2 and Bluetooth®3 Connectivity

Compatible with an extensive line of Canon EF and EF-S lenses, this model can capture vertical video and has multiple connectivity options using Bluetooth® and WiFi® technology, making it ideal for vlogging, uploading content to social media platforms, and web services or for day-to-day usage when capturing life’s most precious moments.

Pricing and Availability

The EOS Rebel T8i camera body has an estimated retail price of $749.99 and the EOS Rebel T8i kit with EF-S 18-55mm F4-5.6 IS STM lens has an estimated retail price of $899.99. For more information and the full list of product specifications, visit

About Canon U.S.A. Inc. Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $33 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2019† and was named one of Fortune Magazine's World's Most Admired Companies in 2020. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting and follow us on Twitter @CanonUSA

ˆ Output of images in 4K UHD resolution without shooting information. If monitor does not support 4K UHD, the resolution of the output format is lowered for display.

  1. Vertical Video Support is available for playback on the following compatible smart devices: iOS® versions 9.3/10.3/11.2-11.4/12.2, Android™ smartphone and tablet versions 5.0/5.1/6.0/7.0/7.1/8.0/8.1/9.0.
  2. Compatible with iOS® versions 9.3/10.3, Android™ smartphone and tablet versions 4.4/5.0/5.1/6.0/7.0/7.1. Data charges may apply with the download of the free Canon Camera Connect app. This app helps enable you to upload images to social media services. Please note that image files may contain personally identifiable information that may implicate privacy laws. Canon disclaims and has no responsibility for your use of such images.
  3. Compatible with select smartphone and tablet devices (Android™ version 5.0 or later and the following iOS® devices: iPhone 4s or later, iPad 3rd gen. or later, iPod Touch 5th gen. or later) equipped with Bluetooth® version 4.0 or later and the Camera Connect.
  4. Availability, prices and specifications are subject to change without notice. Actual prices are set by individual dealers and may vary.
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Go to discussion...



  1. Are 4k video clips on the sensor cropped?

    PS: Seems that 90D can shoot 4k video with no crop, so I suppose the 850D should be the same.

    Cropped, and contrast-based AF only in 4K.

    The official video on CanonUSA YouTube channel said: "UHD 4K video is available at 24p. Uncropped Full HD video can be recorded at up to 60p"

    To me, this looks like a DSLR version of the M50 with minor enhancements. T8i, M50, and the 90D all use DIGIC 8 processor so I am guessing it has to do with how they do readouts from their newer sensors.
  2. Canon, a company that produce cameras for TV and cinema encourages people to shoot on portrait (vertical) mode? Blasphemy!!!!!

    Vertical TVs are going to be the next big thing!
  3. Vertical TVs are going to be the next big thing!
    And now that phones are often with aspect ratio of 1:2 or something, expect those vertical TVs to continue that trend! We will have TVs that run from the floor to the ceiling, without requiring much horizontal space!
  4. Someone (from behind the counter at a brick and mortar photography shop) tells me there's virtually no difference between this and the T7i. Is that true?

    Well, it's not a massive upgrade (edit: actually it's not too shabby at all!), but it does have at least the following:
    • The rear wheel and AF-ON button from the 77D
    • The 90D's 220000-pixel metering sensor vs 7650-pixel sensor in the 800D
    • 7fps vs 6fps continuous shooting with OVF
    • 7.5fps vs 4.5fps cont. shooting in Live View!
    • Max burst 40 RAW frames or 75 C-RAW (!) vs 27 RAW
    • iTR tracking AF with togglable face priority
    • Eye Detect AF in Live View
    • Focus peaking in Live View
    • Live View metering down to -2EV vs 0EV
    • C-RAW
    • 4K30 and 4K timelapse (center crop, contrast AF only)
    • CIPA battery life (50% flash use) 800 vs 600 shots, 310 vs 270 shots in Live View
    • Displaying RAW files in HDR over HDMI
    • 29 vs 15 interface languages (!)
    • and of course the most important of them all, vertical video.
    That max burst figure is pretty great, it's better than the 80D which has same resolution and fps.

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