What the?
The word is out. Canon, after seeing a downturn in global sales of its venerable 70-200 f/2.8L IS USM, is soon to discontinue its production.

This is a lens that has prompted many an owner to affirm their allegiance to their precious 70-200s, despite their loved ones packing their things and vanishing in a trail of dust. After all, dust won't stick to a Canon 70-200 L IS USM.

Read more here: Cameras Direct

This story is one of three things.

1) Some kind of satirical joke? (not very funny at the comedic level)

2) They know something that is true!

3) A great way to get some traffic to their site. (Gullible sites like ours will link to this story, ahhh drats.)

I'm not sure what it is, but you can all decide.

Thanks for the tip Rodrigo


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  1. I wont take that beat as I am sure there is a version II coming also. I give it 2 months but at a higher price tag – DUHHH of course – but will the improvements be worth the extra money … ???

  2. I attended a Camera & Video show out @ National Camera Exchange (in Golden Valley, MN) and the Canon Rep stated that its highly likely the Mark II version will be coming out shortly with the 4th Generation IS…he also stated to keep on Canon Europe because they will break the news first!

  3. I ordered my 70-200 f2.8 IS thru Dell Inc back in the middle of July (2009) and still haven’t recieved my lens. Just got a new ETD of Sept. 10, 2009. After countless hours with customer service and management they finally spoke with their Canon sales rep and they mentioned the slow manufacturing of this lens as well as the possibility of EOL for this particular lens. Could this be because they’re manufacturing the new version. hmm…. I hope I do recieve it still tho. I got it for an incredible price.

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