Canon at Salon de la Photo 2025: Insights into Market and Products

Richard CR

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Dec 27, 2017
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During the recent Salon de la Photo 2025, held in Paris from October 9 to 12, Canon showed off its new products and discussed its market strategies in an interview with PhotoTrend.fr, a French photography publication. Marie Tranchimand, Marketing Director, Canon France Imaging Technologies & Communications Group (ITCG), discussed Canon’s performance, new products, and development […]

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Well, I used a 3rd party lens on my R5 II past weekend :cool:, but that was an EF mount lens of course. I think that in the long run Canon may hurt themselves more with that policy than what they gain from keeping their RF ecosystem completely closed. To me, the policy of Nikon and Sony, to open up their mounts for 3rd party lens makers but keep some attractive features disclosed, seems to be much smarter. With the EF mount Canon followed the same policy, and I guess a lot of 3rd party lens users finally replaced all lenses for action at least with Canon lenses, because AF was much more reliable and precise (I did that). That's a smart approach to win customers by such a "gentle pressure" accompanied by giving them the freedom to select between different lens maker brands and their offerings.
 
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Fully agree. Some 3rd party lenses were in the end replaced with Canon glass.
However, things like the Tamron 35-150 or the Sigma 2.0/200 ART plus global shutter on the Sony A9R have me leaning over the fence.
Blackmagic Design already went astray with L-Mount over EF or RF.
I don't think this is a smart move by Canon, especially now that we see the others opening up to 3rd party lenses.

That certainly isn't another iteration of "Canon is doomed", but I think it is detrimental to what they could do.
 
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I can’t comment on upcoming apertures, but our full-frame lineup is already very comprehensive, with over 40 lenses in the catalog. It covers all uses and all budgets, which is already very satisfying for consumers.
I do not attach great weight to that statement:
  1. What else is she supposed to say? She could hardly say: “Our customers are not happy, we have big gaps in our line up and need AF full frame third party lenses”.
  2. The decision about AF full frame third party RF mount lenses will be taken at the Imaging division HQ in Japan, not in France (or other subsidiary).
Edit: I added the words in bold.
 
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I do not attach great weight to that statement:
  1. What else is she supposed to say? Our customers are not happy, we have big gaps in our line up and need AF full frame third party lenses?
  2. The decision about AF full frame third party RF mount lenses will be taken at the Imaging division HQ in Japan, not in France (or other subsidiary).
"Tout va pour le mieux dans le meilleur des mondes possibles." Voltaire.
 
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I do not attach great weight to that statement:
  1. What else is she supposed to say? Our customers are not happy, we have big gaps in our line up and need AF full frame third party lenses?
  2. The decision about AF full frame third party RF mount lenses will be taken at the Imaging division HQ in Japan, not in France (or other subsidiary).
Totally agree!
The line of Canon RF lenses is VERY limited compared to it's competitors and the old EF-universe. Far away from: "It covers all uses and all budgets"!
In addition: If Canon will allow one day full-frame 3rd party AF lenses, it will not be announced in a press release.
 
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I can’t comment on upcoming apertures, but our full-frame lineup is already very comprehensive, with over 40 lenses in the catalog. It covers all uses and all budgets, which is already very satisfying for consumers.
I don't think she's involved in any new developments. She just works for marketing in Europe, so that's basically what she's supposed to say.
It's like asking your Uber driver what Tesla’s next big update will be.
 
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Well, I used a 3rd party lens on my R5 II past weekend :cool:, but that was an EF mount lens of course. I think that in the long run Canon may hurt themselves more with that policy than what they gain from keeping their RF ecosystem completely closed. To me, the policy of Nikon and Sony, to open up their mounts for 3rd party lens makers but keep some attractive features disclosed, seems to be much smarter. With the EF mount Canon followed the same policy, and I guess a lot of 3rd party lens users finally replaced all lenses for action at least with Canon lenses, because AF was much more reliable and precise (I did that). That's a smart approach to win customers by such a "gentle pressure" accompanied by giving them the freedom to select between different lens maker brands and their offerings.
But presumably they didn't take the decision lightly, it was based on various figures and projections, and besides, if they discover it is in fact hurting their bottom line, it wouldn't take very long to nudge third party manufacturers to pump out some more RF lenses. So much of the criticism of this apparent policy has been from the perspective of frustrated customers dressed up as concern for the future of their business - essentially the same as we got with every previous issue. What people forget about "Canon is doomed" is the unsaid second part: "(if they don't do what I want)". This doesn't seem much different.
 
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"I can’t comment on upcoming apertures, but our full-frame lineup is already very comprehensive, with over 40 lenses in the catalog. It covers all uses and all budgets, which is already very satisfying for consumers."

She couldn't say anything else but users will not be happy with a blatantly incorrect comment.... It is simple to dispute. Niches like long macro, tilt-shift, zoom fisheye, UWA prime, mid-priced teles and I am sure that there are others.

EF ecosystem had much longer than 7 years for their active range of lenses but they also had a number of iterations of some of them... 3 was the highest I think.
EF lenses have been discontinued without replacement in RF so EF (at discounted pricing) and RF combined was a much more attractive solution to today.
RF added something on top of EF for the most part to tempt upgraders (like me) over time.

The Chinese manufacturers are happy to make manual lenses for RF mount and I wish that Sigma would do the same for the market segments where Canon has ignored to date. Canon should charge a license fee if they don't want to make them or limit features like @justaCanonuser suggests.

PS: I just got the AstrHori 6/2.8 to play with :)
 
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But presumably they didn't take the decision lightly, it was based on various figures and projections, and besides, if they discover it is in fact hurting their bottom line, it wouldn't take very long to nudge third party manufacturers to pump out some more RF lenses. So much of the criticism of this apparent policy has been from the perspective of frustrated customers dressed up as concern for the future of their business - essentially the same as we got with every previous issue. What people forget about "Canon is doomed" is the unsaid second part: "(if they don't do what I want)". This doesn't seem much different.
It is hard to predict Canon's moves in future, but based on their philosophy in the past I would expect them to watch the market, and if the pressure by customers (here I mean seriously engaged amateurs and pro's buying the expensive gear) is strong enough, I guess the will take a move and open up their RF mount. But that can happen tomorrow or in a few years.
 
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Canon does not need to make compromises like Nikon and Sony, because they are in the comfortable position to be the leader of the market - this is their best world und therefor everything is - le mieux.
Yes, and if their market share grows up to 90 % they might face stiff competition regulations, like Microsoft had to experience with the European Commision ;) Well, jokes aside, until that happens, Canon would have a lot of room to grow, and I guess the camera business is too small to be recognized by politics. There are much more tech issues pressing society, like the growing impact of AI on competition, jobs, etc. ...
 
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EF lenses have been discontinued without replacement in RF so EF (at discounted pricing) and RF combined was a much more attractive solution to today.
RF added something on top of EF for the most part to tempt upgraders (like me) over time.
I think that's the best approach, since Canon's EF-RF adapters work extremely well. I'll keep some of my EF lenses for a while, including a few 3rd party lenses.
PS: I just got the AstrHori 6/2.8 to play with :)
Now that's a wide angle - with such an ultra-wide lens you don't need AF, even wide open.

Btw not only Chinese makers of manual focusing lenses (may) produce lenses for Canon's RF mount: Zeiss offer their Otus 50mm and 85mm f/1.4's for Canon's RF mount, too.
 
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EF ecosystem had much longer than 7 years for their active range of lenses but they also had a number of iterations of some of them
People who compare the RF lens line up with Canon’s EF lens line up also tend to overlook the fact that the camera market has shrunk dramatically since the heydays of the EF mount. It is unrealistic to expect that Canon will produce an RF replacement for very EF lens.
 
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People who compare the RF lens line up with Canon’s EF lens line up also tend to overlook the fact that the camera market has shrunk dramatically since the heydays of the EF mount. It is unrealistic to expect that Canon will produce an RF replacement for very EF lens.
Replacing some EF lenses wouldn't make sense these days, like the EF 200mm 2.8 or the 400 5.6 or maybe even the 500 F4. Also, many RF lenses never had an equivalent in EF, like the 16mm 2.8, 24-240 or 28-70 2.8 and F2.
 
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I'm surprised to hear the R6 II is the best selling camera, I thought the best seller would have been the R50, interesting!
The google translated text from phototrend is: “We are very pleased with the performance of the EOS R6 Mark II , which has been the number 1 selling camera in terms of value on the market since the beginning of 2025”.

There is no context if this statement is about France, Europe or globally. The best selling camera probably varies from country to country. Japanese sales figures show the R50, R10 and R6 Mk II are selling very well.
 
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New era with RF and I think many lenses will not be 1 to 1 replacement...

I think we will see more new lenses, like 28-70mm F2L, 24-105mm F2.8L IS Z, etc...

We should move forward.... but I do miss the mirror at times... and the battery life...
 
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