Nikon numbers here:
https://www.the-digital-picture.com/News/News-Post.aspx?News=27344
"While the DSLR market shrinks significantly due to expansion of ML cameras, the D850 is still highly evaluated even after a year from its launch: exceeding the sales forecast in all regions and the product mix has been improved."
- A
Nikon's explanation for their poor showing (fewer DSLR sales) is not accurate. The truth is their market share for DSLRs dropped significantly.
We can get some hints from BCNRanking (Japan market) numbers:
2011 DSLR market shares - Canon 46.3%, Nikon 39.2% (ratio 1.18:1)
2017 DSLR market shares - Canon 61.1%, Nikon 34.4% (ratio 1.78:1)
It's obvious that Nikon DSLR market shares dropped significantly.
Also, as pointed out by Thom Hogan:
"In Japan so far this calendar year, both volume and value of mirrorless shipped into the country exceeds DSLRs by a bit. The Americas are the opposite, while Europe is closer to the US trend and Asia closer to the Japanese trend.
Looked at over time, there's little doubt that there's been a
slow and steady shift towards mirrorless. As I've noted many times, this was inevitable, as from both a cost and manufacturing standpoint, mirrorless has benefits to the camera makers that DSLRs don't. I predicted that we'd see
mirrorless equal DSLR volume probably in 2020, and nothing has changed in my assessment. Maybe we get there a few months earlier, maybe a few months later. But that's equal volume, not death of DSLRs."
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https://dslrbodies.com/newsviews/is-the-dslr-dead.html
The DSLR market did
NOT shrink significantly due to growing expansion of MILCs; rather it's a slow contraction.